Transcript Social Media – Library 11 20 10 - Score
Presented by
Milton Zlotnick
Staten Island, New York
7
FACEBOOK – 2010 A.D.
500 MILLION PEOPLE
Facebook site.
is the largest online social networking Created to allow people to interact, share photos, and find people. SOCIAL Now In addition to using Facebook for Social purposes, many people use it for BUSINESS NETWORKING 500,000 Facebook apps – 1,000,000 developers # 1 apps on the iPhone is Facebook
Business Goals for Using Facebook:
You must
first
create a personal profile. You must r egister as a real person.
For Business try to connect with people who are searching for your products or services in a social manner.
Connect and engage with current and potential customers Later you
may
create a business fan page – registering with a business name. Promote other content you create, including videos, blog articles, or other resources
Beginner Tutorial – Video
3.5 min
Register on Facebook 1.
2.
3.
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6.
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9.
Go to the the facebook home page. Facebook.com
Enter your full name.
Enter your email address and password.
Select Male or Female.
Click on the Signup button.
Go to your email that you used to join facebook.
Open the Open the Registration Confirmation email from Facebook.
Click on the verification link.
Now you can access Facebook and online.
5 find your friends
7 Ways to Promote your Business on Facebook Video 3.11 min
Killer Profile Page Indexed by Google –Keep Personal Privacy in Mind Add Business Contacts Found on Public – Private Groups Start a Group Study other groups first Buy Ad Space – PPC – PPM Compare to Google PPC - PPM Promote Your Blog Create a Business Page Advertise Events
Facebook for Business
PAGE Video
7 min Facebook Personal Terms of Service requires REAL PEOPLE NOT BUSINESS NAMES Must first register as a PERSON Limited to 5,000 Friends YOU CAN CREATE A BUSINESS PAGE Register as a business.
No limit to friends and fans Fan Pages are visable to unregisterd visitors. Indexed by search engines Generates new leads
When to Publish a Fan Page
Start by creating your Page in unpublished mode, until it is fully developed. EDIT – SETTINGS UNPUBLISHED.
Acts like a blog or website - FREE When ready to go on-line EDIT – SETTINGS – PUBLISH.
Create a Facebook Landing Page Vi
deo
Free Way to Drive Traffic to your Fan Page
Send e-mails to your clients, suppliers, prospects a notice of new information regarding your products or service that is on you Fan Page. Encourage LIKE button.
Signature of the e-mail
John Smith, MBA
General Manager Yourcompanywebsitename.com
They don’t need facebook account to see your FACEBOOK Page.
Adding the Facebook Like Button on your website/blog
• • • Like Button – Viral – Spreads Your Information – Great for SEO Put it in on your Blog – Website
Learn How – Video 4 min x
Export Your Blog to your Fan Page min x Video 5
Advertising on Facebook
TUTORIAL – VIDEO 9.5 min
• • • • Pay per Click – PPC Cost per Impression – CPM Demographics – Better than Google Click thru rate – lower than Google
Link to Calculator
BPLANS.COM/CALCULATORS
Video 1 min
video
How well is your Facebook Business Page Doing?
Common – Rejections by Facebook Ads– Click Links for Full Explantion Capitalization of Every Word Capitalization of Entire Words Incorrect Grammar, Spelling, and Slang Inaccurate Ad Text Deceptive Discounts and Offers Irrelevant or Inappropriate Images Inappropriate Targeting Destination Sentence Structure Unacceptable Language Choice Incorrect Punctuation Symbols and Numbers in Place of Words
Find the sweet spot where you are spending just
under your daily budget on a consistent basis.
Spending $2 per click and your daily budget is $200, then if the most clicks you can get is 100 Lower bid to $1.50, then you could theoretically get 133 clicks before your ads are turned off.
If you are still hitting your budget, lower your bids again. If you spend $1.00, you could get 200 clicks before your ads are turned off, and so on …
• • •
Test…Test…Test
Click on "Test" on the left side of the Create Your Ad section to make sure your website properly loads.
Clicking on "Test" will show you what the Facebook user sees when he clicks on your ad.
Save Time and Money
Video – Test x x 5 min
Teaches you how to use Facebook and Twitter effectively
Like This
VIDEO x Control – Like Sharing - Video
Facebook – How to - Photos and Videos
Upload a photo – to Facebook 1.5 min Upload a photo to Facebook from your blackberry phone 1 min Upload a video to youtube from iPhone 6 min Download your video (from Real Player) to iPod Touch 2 min Download video from youtube to facebook 1.5 min
Facebook Tips
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Set privacy options
Video
5 min. Think carefully about public photos and information. Use unique password different from your financial websites.
Birthday - Required – Keeps out Pre Teen – After Edit and Hide if you wish.
New Features – Private Groups
Private Groups – Selectivity –
New Video
3 min x Facebook Overhauls Groups How to create Facebook New Group This is a secret group. It will not show up in your profile, and only admins can invite members
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Video
PAYPAL INVOICING
YouTube - History
Youtube was founded 2005, as a free web-based service that would allow people to watch and share their videos.
In October 2006 YouTube Google purchased for a $1.65 billion
2 Billion Views a Day
BENEFITS OF
Cost Free Global Audience Viral Effect SEO – Fast Indexing Target Marketing Free to Browse Register to Upload a Video Display on Your Website / Blog
Getting Starting – YouTube - Video video
Keep it short.
Focus on something that people want to share.
Best Videos – “How To” Consider a series.
Make your description clear and specific; properly use tags (keywords) separate by space.
ADVICE
–
YOU TUBE
Encourage Subscribers Post Periodically Encourage Comments - Viral Send to Video sites - use TubeMogul – Video – 3 min Send it to Blog/Website/ Facebook and other Social Networks
Types of Videos used by Businesses
Examples: Anyone with a message: Realtor – View Homes Motivational Speaker, Author, etc.
Magician, Entertainer, Singer, Dancer Any valuable service or Product How to: any subject Your video should be interesting and not just a commercial Sample Video – Roofer 26,000 views
Producing a video for YouTube with Flip Video
No software required USB Connection 2 Hour Capacity Links to Youtube Editing features Excellent sound and video quality
VIDEO How to Use Video CAN GO TO – HARD DRIVE EMAIL/YOUTUBE/WEBSITE COMPUTER USB PORT Video - Features YOUTUBE.COM
FLIP VIDEO SOFWARE
YouTube – Video How to Upload a Video to YouTube
3 min
YouTube allows video up to 15 minutes long. Shorter the better
Best - three minutes or less.
For help with videos go to http://www.youtube.com/video_toolbox
Producing a video for YouTube Video
17 min
Professional video equipment A simple consumer-level video camcorder. A computer webcam. Cell phone Can edit using Microsoft’s Windows Movie Maker or Apple’s iMovie
YouTube - Tips
Remember to include your web site address in all videos you upload Submit your videos to several video sharing sites at the same time .
Use the customized channel for your company.
Keeps all your videos in one place. Done automatically when you sign up.
Get a Director's Account additional benefits.
to take advantage of Longer videos require more compression, which decreases quality.
XTRANORMAL.COM – TEXT TO SPEACH
Example Video
V i d d e o Video 60 Sec Instructions – Video 7 min
YOUTUBE TRAINING VIDEOS
10 TRAINING VIDEOS
http://www.butterscotch.com/tutorial/Sign Up-For-YouTube
Presented by SCORE Staten Island, New York
Business Oriented Professional Network
Jobs
All Fortune 500 are represented in LinkedIn.
Improves your Google PageRank
Ask for advice. Give advise.
Video
Check on Company from former employees 2 min
Find start-ups
Great for recruiters
55 Million users – 1.5 Million new users each month
High retention rate.
LINKEDIN.COM
A Friend of a Friend of Mine 4 Degrees of Separation IF EACH CONTACT HAS 20 TIES, YOU COULD HAVE ACCESS TO 137,000 UNIQUE CONTACTS
LINKED IN Video min 6
Linkedin Group Directory
5 Steps to Join Linkedin
Step 1: Join LinkedIn and complete your profile.
Step 2: Find contacts who are already on LinkedIn.
Step 3: Give and solicit recommendations within your network. Step 4: Pose questions and answer others' questions Step 5: Find or create LinkedIn Groups.
Advice for Recruiters Video
Twitter is a free tweets) social networking and micro-blogging service send and read other users' updates (otherwise known as Limit 140 characters in length. Use widely by cell phones, blackberry, etc.
Sign in – can search groups Contact friends in Twitter @friendsemailaddress.com
Form group – import contacts – enter bio and picture – link to your website and blog MORE UPDATES RESULT IN MORE FOLLOWERS OFFER VALUABLE INFORMATION – ANSWER QUESTIONS
Why Twitter is Good for Your Business – Video Tutorials
How to Start and Use Twitter – Video 4 min Business Uses – Video
2.5 min
Twitter on Mobile Phone –Video 2 min
Twitter Advice
Listen before speaking
Don't be boring
Offer useful content
Update daily
Give your customers a reason to follow
Embrace Twitter applications
Twitter Advanced Search, ChirpCity, Nearby Tweets and Tweepz.
Using Twitter for Your Business
Sign up using Company name Search and Learn before posting Monitor tweets about your company Use tweetdeck.com
Monitor competitors use Search.twitter.com
Participate – answer questions
A Few Uses for Twitter
A restaurant tweets their daily specials A ticket agency tweets about-to-expire tickets A realtor tweets new homes on the market A chamber of commerce tweets local events and promotions.
Twitter Business Tips
Identify influential tweeters and establish relationships with them.
Twinfluence.com
Use sponsored tweets for very popular tweeters. Must be in sync with your brand. (new concept)
Video Hashtags
Go to Hashtags.org
Enter subject – see result You create a hashtag simply by prefixing a word with a hash symbol: #hashtag .
Hashtags were developed as a means to create "groupings" on Twitter
Shorten Your URL Link
bit.ly basics: Getting started
bit.ly is a utility that allows users to shorten a long URL, share it, and then track the resulting usage. For example, you can turn this link: http://maps.google.com/maps?f=d&sadd r=New+York+Penn+Station&daddr=9th+Ave +%26+14th+St,+New+York,+NY&hl=en&ge ocode=&mra=ls&dirflg=r&date=11%2F12%2 F08&time=4:13pm&ttype=dep&noexp=0&noa l=0&sort=&sll=40.746175, 73.998395&sspn=0.014468,0.036392&ie=UTF 8&z=14 Into this link: http://bit.ly/CUjV
You Don’t Have to be everywhere at once Video 12 min
Facebook Fan Page – Twitter Video 12 min