Knowledge Assets

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Transcript Knowledge Assets

Slide 1

Managing Knowledge
as a Strategic Resource
for Electronic Government
Knowledge Management
in Electronic Government
(KMGov-2001)
22– 24 May 2001, Siena, Italy
Gregoris Mentzas (NTUA)
Dimitris Apostolou (Planet Ernst & Young)
Andreas Abecker (DFKI)


Slide 2

Overview of Presentation

2

Product & Process
Approaches to KM

1

Knowledge in
e-government
G. Mentzas et al

(1)

3
4

Knowledge Asset
Management

Applications and
Lessons Learned
KMGov-2001, 22-24 May 2001

2


Slide 3

Drivers of eGovernment

Government
transformed
along several
dimensions

Government
as a service
provider

Towards eGovernment

Citizens expect
quality
performance

G. Mentzas et al

ICT tools offer
transformational
value

KMGov-2001, 22-24 May 2001

3


Slide 4

What is eGovernment?
 eGovernment consists of the strategic and systematic use of

Information and Communication Technologies to
 provide improved services to citizens and businesses
 make effective use of public information resources

 eGovernment creates an environment for the transformation

of government activities
 by the application of e-business methods to the public sector

G. Mentzas et al

KMGov-2001, 22-24 May 2001

4


Slide 5

Guiding Principles for eGovernment
Citizen-focused services

Accessible services

 High-quality services that

 via various modes (Internet,

are accessible, convenient
and secure
 Services that make sense
to the citizen

mobile, call centers, digTV)
 vital that people trust the
systems used

Guarantee social inclusion
 Available to all and easy to

 Coherent and compatible

use
 cannot avoid the need for

personal contact

G. Mentzas et al

Better use of public
information
information policies
 Better service delivery and
efficient working

KMGov-2001, 22-24 May 2001

5


Slide 6

Taxonomy of e-government services (ICDT)
Information Services
 provision of non-personal information to any end user
 e.g. phone directories, legal texts etc.

Communication Services
 (bi-directional) reception of and response to electronic messages
 e.g. requests, complaints, notifications etc.

Distribution Services
 access distribution
 points of access to offered services in public places
 e.g. public infokiosks, public phone numbers

 content distribution
 provision of personal information to individuals
 e.g. info on filed tax forms, debt information

Transaction Services
 transaction procedures involving exchange of documents and/or money
 e.g. filing of VAT forms, payment of taxes

G. Mentzas et al

KMGov-2001, 22-24 May 2001

6


Slide 7

Integration Levels for e-government services
First stop approach

E-gov Portal

 provision of introductory

 provision of entrance points

information for various
services
 without capability for
completing transactions

to various services offered
by other sites
 with capability for
transparent transition

Convenience store

True one-stop approach

 provision of services in a

 information about services

broad spectrum of subjects
 without (in the general
case) particular
relationships

that correspond to end user
life events
 with capability of
completing transactions
 transparent integration

G. Mentzas et al

KMGov-2001, 22-24 May 2001

7


Slide 8

What is KM?
Treating knowledge
assets explicitly is
NEW!

Has been
compared to OR!

Corporate Knowledge Management is
the new discipline of enabling

Teams and
communities are
indispensable!

Not just water-cooler
discussions, but planned
ICT, processes &
behaviours

individuals, teams and entire organisations
to collectively and systematically
Created by individuals,

create,BUTshare
and
apply corporate knowledge
found within
systems,
networks of people,
business processes, etc

Reuse corporate
to better achieve organisational
efficiency,
knowledge

responsiveness, competency and innovation
Marshall knowledge to
respond to threats and
opportunities
G. Mentzas et al

Improve
employee skills

Create and share
new ideas

KMGov-2001, 22-24 May 2001

8


Slide 9

KM and e-gov
 Making e-government a reality requires serious issues to be

addressed, such as
 business process change
 attacking skills shortages and
 confronting the problems of the existing IT infrastructure in public

organisations

 Leveraging the tacit and explicit knowledge of a public

organisation can facilitate tremendously e-government
 since knowledge management has the potential to substantially

improve the electronic provision of services

G. Mentzas et al

KMGov-2001, 22-24 May 2001

9


Slide 10

Overview of Presentation

2

Product & Process
Approaches to KM

1

Knowledge in
e-government
G. Mentzas et al

(2)

3
4

Knowledge Asset
Management

Applications and
Lessons Learned
KMGov-2001, 22-24 May 2001

10


Slide 11

The challenge to capture and organise knowlege
Content Management
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Time-Sensitive
Information

Internal
External
Information Information
Sources
Sources

for capturing, organising,
storing and using
knowledge
 Methods, models and tools for

CAPTURE
FILTER
TAXONOMY

STORE
DIFFUSE

 Multi-disciplinary solutions

Document Management System,
Databases, etc...

USE

G. Mentzas et al

BUSINESS
PROCESSES

enterprise-wide knowledge
taxonomies that help help
and filter knowledge needs
 Methods and tools that

exploit and leverage
multiple knowledge sources
 (internal or external)

KMGov-2001, 22-24 May 2001

11


Slide 12

The challenge to facilitate collaboration
Collaboration Management
Customer
Virtual
Communities

COMMUNITIES
OF INTEREST
/ PRACTICE

ORGANIZATIONAL
STRUCTURE

COMMUNITY A

SHARED
WORKSPACES

COMMUNITY B

 Encourage collaboration

and knowledge sharing
 multi-functional intraorganisation manner
 inter-organisational
knowledge chains
 Multi-disciplinary methods
and tools to facilitate virtual
communities
 that bring business value
by sharing their knowledge

SUPPORT
TEAM

ORGANIZATIONAL
STRUCTURE
Communication & collaboration

G. Mentzas et al

KMGov-2001, 22-24 May 2001

12


Slide 13

The challenge of knowledge-enabled processes
 Multi-disciplinary solutions

Process management
BUSINESS
PROCESSES

LIBRARY

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 Methods and tools to support

KNOWLEDGE SOURCES

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G. Mentzas et al

6/9/96

6/9/96

ENHANCED
BUSINESS
PROCESSES

that enrich intraorganisational business
processes by integrating
knowledge & KM processes
into each step

knowledge chains in the
dynamic inter-networked
enterprises and their
distributed business
processes

KMGov-2001, 22-24 May 2001

13


Slide 14

Levels to consider for Knowledge Management
 k-worker
 E.g. knowledge portals for mobile workers

 k-team
 E.g. assistance for dynamic, distributed teams

using shared information spaces

 k-organisation
 E.g. embedding/extracting context-sensitive

knowledge within/from business processes

 k-network
 E.g. knowledge sharing value chains

 k-product

 E.g. B2B exchanges of “knowledge products”

G. Mentzas et al

KMGov-2001, 22-24 May 2001

14


Slide 15

The “product” view
 Proposition: knowledge

The “process” view
 Proposition: it is only feasible to

can be represented as a
promote, motivate, encourage,
thing
nurture or guide the process of
knowing
that can be located and
manipulated as an object
 the idea of trying to capture
and distribute knowledge
it is possible to capture,
seems senseless
distribute, measure and
manage knowledge

G. Mentzas et al

KMGov-2001, 22-24 May 2001

15


Slide 16

Strategic Implications of
The “product” view
The “process” view
 competitive strategy:
• exploit organised,

 competitive strategy:
• empower and channel

standardised and reuseable knowledge
 focus of KM strategy:
• connect people with reusable codified
knowledge
 focus of IT strategy:
• heavy emphasis
• develop document
management systems
 focus of HR strategy:
• train in groups
• reward for using and
contributing to databases

individual and team
expertise
 focus of KM strategy:
• facilitate conversations to
exchange knowledge
 focus of IT strategy:
• moderate emphasis
• develop network
management systems
 focus of HR strategy:
• train by apprenticeship
• reward for sharing
knowledge with others

G. Mentzas et al

KMGov-2001, 22-24 May 2001

16


Slide 17

IT Support for “Product” & “Process” Views
Intranet
Knowledge maps
Knowledge
as a
Product
(knowledge
content)

Semantic Analysis
White-boarding
structured document
repositories Automatic Profiling
Net Conferencing
Full text retrieval Push Technology
File management
systems

Real-time
messaging

Discussion Groups

E-mail
Shared files

Knowledge as a Process
(knowledge transfer)
G. Mentzas et al

KMGov-2001, 22-24 May 2001

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Slide 18

Need for holistic KM
 Need for a balanced fusion of the two KM views.
 Gartner Group 2000-2004 KM report

 Our motivation:
 to design, develop and test a total KM solution
 that would explicitly provide for such a fusion.

G. Mentzas et al

KMGov-2001, 22-24 May 2001

18


Slide 19

Strategic Implications of
The “product” view
The “process” view
 competitive strategy:
• exploit organised,

 competitive strategy:
• empower and channel

standardised and reindividual and team
useable knowledge
expertise
 focus of KM strategy:
 focus of KM strategy:
• connect people with re• facilitate conversations to
usable codified
exchange knowledge
knowledge
 focus of IT strategy:
 focus of IT strategy:
• moderate emphasis
• heavy emphasis
• develop network
• develop document
management systems
management systems
 focus of HR strategy:
 focus of HR strategy:
• train by apprenticeship
• train in groups
• reward for sharing
• reward for using and
knowledge with others
contributing to databases
Integration
G. Mentzas et al

KMGov-2001, 22-24 May 2001

19


Slide 20

IT Support for “Product” & “Process” Views
Intranet

Integration

Knowledge maps

Knowledge
as a
Product
(knowledge
content)

Semantic Analysis
White-boarding
structured document
repositories
Automatic Profiling
Net Conferencing

Full text retrieval

File management
systems

Push Technology
Real-time
messaging

Discussion Groups

E-mail
Shared files

Knowledge as a Process
(knowledge transfer)
G. Mentzas et al

KMGov-2001, 22-24 May 2001

20


Slide 21

Focus on knowledge as a strategic asset
 Strategic assets:
 Rare
• Owned by a small number of firms in the industry

 Valuable
• Allow the firm to exploit opportunities in the market or address

competitive threats

 Imperfectly imitable
• Can be sustained for long periods of time without competitors

replicating it or acquiring it

 Non-substitutable
• It has no strategic equivalents

 Tangible assets cannot be strategic
 Because they can be aquired or imitated.
 Corporate Knowledge as strategic asset
 When used to advance the objectives of the firm
G. Mentzas et al

KMGov-2001, 22-24 May 2001

21


Slide 22

Overview of Presentation

2

Product & Process
Approaches to KM

1

Knowledge in
e-government
G. Mentzas et al

(3)

3
4

Knowledge Asset
Management

Applications and
Lessons Learned
KMGov-2001, 22-24 May 2001

22


Slide 23

The organisations which developed Know-Net

G. Mentzas et al

Leading Greek
management
consulting firm

Research unit of the
National Technical
University of Athens

Global KM
technology and
consulting
company

CALT center of the
INSEAD business
school

Swiss business
school Fachhochschule
beider Basel

German research
institute in
innovative software
technology

KMGov-2001, 22-24 May 2001

23


Slide 24

The Know-Net Solution:
1. The KnowNet Framework

KnowNet Framework

Awareness

KnowNet Method

Stage I:
Plan

Stage II:
Develop

KnowNet Tool

Stage III:
Operate

Measurement
Training

G. Mentzas et al

KMGov-2001, 22-24 May 2001

24


Slide 25

A Framework for Managing Knowledge Assets
Organisation

Strategy
Interorganisation

Structure

Assets

Knowledge
Management
Infrastructure
Processes

Team

Systems

Levels of
Knowledge
Networking
Individual

G. Mentzas et al

KMGov-2001, 22-24 May 2001

25


Slide 26

Strategy

Knowledge Assets
Structure

Assets

Processes

Systems

Human Knowledge Assets
 Staff capabilities
 Staff experience
 Staff skills
 Creativity of staff
 Innovation of staff

Structural Knowledge Assets
 Patents, Methods
 Best Practices
 Administrative systems
 Training Seminars
 R&D Material
 Company standards/processes

Market Knowledge Assets
 Knowledge about Industry
 Knowledge about Customers
 Knowledge about Partners
 Knowledge about Competitors
G. Mentzas et al

KMGov-2001, 22-24 May 2001

26


Slide 27

Strategy

Knowledge Strategy
Structure

Assets

Processes

 values/mission
 knowledge-related strategic values
Systems
 reference to knowledge in mission statement, etc.

 objectives
 knowledge-related qualitative and/or
 quantative strategic objectives

 links to business strategy
 explicit/implicit links of knowledge strategy
• to business strategic objectives/goals

G. Mentzas et al

KMGov-2001, 22-24 May 2001

27


Slide 28

Strategy

Knowledge Org Structure
 Leadership Roles

Structure

 Chief Knowledge Officers (CKOs)
 Chief Learning Officers (CLOs), etc.

Assets

Processes

Systems

 Management Roles
 Knowledge managers
 Knowledge integrators
 Knowledge facilitators, etc.

 Technical Roles
 Knowledge editors/ analysts/ engineers/ etc.

 All employees participate in the knowledge processes -

knowledge workers

G. Mentzas et al

KMGov-2001, 22-24 May 2001

28


Slide 29

Strategy

Knowledge Processes
Structure

Assets

identification of needs /
capture / collection

Processes

Systems

interpret / analyse / link to context / codify
R&D, problem solving, Knowledge
/ index / filter / aggregate / synthesize /
experimenting, prototyping,acquisition
package / refresh / evolve / / maintain / purge
refinement, add value

Knowledge
Knowledge
creationin corporate services or products,
commercialize / develop trust inorganisation
knowledge /
application
apprentice / customise/ push and/or
support for delivering value to customer
pull / distribute pro-actively, event-based

Knowledge
use

G. Mentzas et al

Knowledge
sharing

KMGov-2001, 22-24 May 2001

29


Slide 30

Strategy

Knowledge Systems
Structure

Assets

Processes

access to multi-platform knowledge
sources
knowledge
maps / indexing routines/
e.g. Internet, databases,
legacy IS,
etc
classification
mechanisms
/ linking facilities
Systems

Search &
Indexing/ push-pull features
storage mechanisms
(DBs)
handling
alert//metadata
sharing mechanisms
Retrieval
/ maintenance mechanisms
(input/purge/modify)
custom
views/profile-based + dynamic filtering

email, messaging,
Storage discussions,
Distribution
Integration
with IS applications,
electronic scheduling and meeting,
video
ERPs,
business
process systems
and audio conferencing, virtual
workshops,
etc.

Collaboration

G. Mentzas et al

Integration

KMGov-2001, 22-24 May 2001

30


Slide 31

The Know-Net Solution:
2. The KnowNet Method

KnowNet Framework

Awareness

KnowNet Method

KnowNet Tool

Stage II:
Develop
Stage I:
Plan

Stage III:
Operate
Measurement

Training

G. Mentzas et al

KMGov-2001, 22-24 May 2001

31


Slide 32

Awareness

A Method for Knowledge Asset Management

Stage I:
Plan

Stage II:
Develop

Stage III:
Operate

Measurement
Training

G. Mentzas et al

KMGov-2001, 22-24 May 2001

32


Slide 33

Stage I: Strategic Planning

Stage I

Stage II

Stage III

Measurement

Link KM to
Corporate
Strategy
Provide
Leadership

Perform
Knowledge
analysis

Develop
the KM
Case

Obtain
Top Mngmt
Approval

Assess
Risk & Change
Readiness

 Goals of Stage I:
 Align Knowledge strategy
 Assess Change Readiness
 Define KM Business Case

G. Mentzas et al

KMGov-2001, 22-24 May 2001

33


Slide 34

Knowledge Orientation Matrix

Knowledge
aware

Still at Base
camp

KNL

Knowledge
leveraging

8
4

KMI

6
5

CSF

4
2

CSF: Critical Success Factors
KNL: Knowledge Networking Level, KMI: Knowledge Management Infr
astructure
infrastructure
CSF: Critical Success Factors

G. Mentzas et al

KMGov-2001, 22-24 May 2001

34


Slide 35

Stage II: Developing the K.Org
Analyse

Stage I

Stage II

Measurement

Leverage

Knowledge in Business Processes

Knowledge in People Networks

Integrate the
KM
Architecture

Information Technology Systems

Develop Knowledge Asset Schema



Goals of Stage II:
 Leverage Knowledge Process/People/Technology
 Define Knowledge Objects
 Integrate the KM Architecture

G. Mentzas et al

KMGov-2001, 22-24 May 2001

Stage III

35


Slide 36

Leveraging knowledge in networks?
Organisational
reach

Local

Tacit
knowledge
Work team

Community-ofpractice
Low

Best practice
community
Community-ofinterest

Economic-web

Explicit
knowledge

Member
cohesiveness
High



Informal networks of people who
share goals and interests.
 Knowledge networks emerge as a
side effect of participation
 Learning is facilitated in these

Global

communities as people participate in
new and different Knowledge
Networks

Source: Ernst & Young

G. Mentzas et al

KMGov-2001, 22-24 May 2001

36


Slide 37

Stage III:
Operating the K.Organisation

Stage I

Stage II

Stage III

Measurement

 Wide-scale deployment of the KM Architecture
 Company-wide deployment of knowledge processes, roles

and systems
 Development of additional pilots

 Continuous “knowledge journey”

G. Mentzas et al

KMGov-2001, 22-24 May 2001

37


Slide 38

Measuring knowledge assets

Stage I

Stage II

Stage III

Measurement

 Focus on key

knowledge assets

Market
Assets

Human
Assets

 Distinction

between stocks
and flows
 Must be linked to

strategy
 Both business

and KM strategy
 Company-specific

G. Mentzas et al

Structural
Assets

KMGov-2001, 22-24 May 2001

38


Slide 39

Linking Strategy and CSFs to Knowledge Assets
and Measurements
Key Success Factors

Assets

Measurements

Key Success Factors

Assets

Measurements

Key Success Factors

Assets

Measurements

Key Success Factors

Assets

Measurements

Strategy A

Integration

Top Down
Integration

Bottom Up

KnowNet Method

G. Mentzas et al

KMGov-2001, 22-24 May 2001

39


Slide 40

The Know-Net Solution:
3. The KnowNet Tool

KnowNet Method

Awareness

KnowNet Framework

KnowNet Tool

Stage II:
Develop
Stage I:
Plan

Stage III:
Operate
Measurement

Training

G. Mentzas et al

KMGov-2001, 22-24 May 2001

40


Slide 41

Features of Tool for K.Asset Management
 Highly scaleable:
 Supporting levels:
• from a small team of knowledge workers to
• enabling a Global enterprise-wide Knowledge Management System.

 Extensible for customisation and integration
 leverages the power of Lotus Enterprise Connectors of Lotus Domino
 connects to existing enterprise systems such as RDBMs

 Web-based
 users need only standard Java-enabled browser

G. Mentzas et al

KMGov-2001, 22-24 May 2001

41


Slide 42

Functionalities of Tool for K. Asset Management
 Collect and categorise internal and external information
 allows individuals to capture information into a knowledge repository.

 Re-use knowledge stored using customisable Knowledge

Navigators
 and advanced search mechanisms

 Collaborate via on-line workspaces
 Knowledge created during collaboration is captured and made

available for others to access

G. Mentzas et al

KMGov-2001, 22-24 May 2001

42


Slide 43

The Know-Net Tool:

(1 of 2)

Integration of Process and Product Views

KM Process

KM applications

“Product” (Content)centric
part of the
Know-Net tool

“Process-”
centric
part of the
Know-Net tool

Knowledge
Object

Ontology-based
Indexing and
Retrieval

Disseminate
Index

Organise

Search
G. Mentzas et al

KMGov-2001, 22-24 May 2001

43


Slide 44

The Know-Net Tool:

(2 of 2)

Integration of Process and Product Views
 Process View
 KM processes fostered through collaborative KM applications
 Sametime communication facilities are integrated
 The tool contains a library of predefined KM applications and K.

Assets / K. Objects

 Product View
 The documents created in collaborative KM processes are centrally

managed and consistently indexed
 Indexing is done using the K. Assets ontology
 Search and retrieval uses an incremental browse / search approach
through the indexing ontologies
 Automated search agents and notification mechanisms

 Not only operative KM processes and content, but also

support for KM implementation
G. Mentzas et al

KMGov-2001, 22-24 May 2001

44


Slide 45

KnowNet Tool-set Architecture
SKN

KWN

KSAN

KASI

KWMA

K Navigators
KM
Processes / Apps

K Server

Km Processes / Apps Library
KM Systems
Ontology

Km Objects Directory

K Objects Store

RDBMS
RDBMS

Metadata
MDS
store
Mail KB
MKB

Lotus Domino 5 / Sametime Server

G. Mentzas et al

KMGov-2001, 22-24 May 2001

45


Slide 46

The Know-Net Solution:
Tight integration of components
Common Language -> Navigators

KM Strategy

KnowNet Framework

Method Stage I:
Strategic Planning

Key Business Area
K.Assets / K.Processes

KM Case
Key Business Area
K.Objects
K.Assets
K.Proceses
Method Stage II: K.Systems

KnowNet Tool

Develop K.Organisation
K.Objects
K.Processes
K.Systems
KM Strategy

Knowledge Assets
Measurement System

K.Assets
K.Objects

G. Mentzas et al

KMGov-2001, 22-24 May 2001

46


Slide 47

Overview of Presentation

2

Product & Process
Approaches to KM

1

Knowledge in
e-government
G. Mentzas et al

(4)

3
4

Knowledge Asset
Management

Applications and
Lessons Learned
KMGov-2001, 22-24 May 2001

47


Slide 48

The companies which have applied Know-Net
One of the world's
leading financial
services groups

Leading company in
Greece in the area
of business software

UK-based global
firm of Chartered
Surveyors and
Commercial
Property Agents

Turkish company
specializing in
DBMS Application
Development

UK-based global
developer of
CRM software &
solutions

G. Mentzas et al

KMGov-2001, 22-24 May 2001

ERP development
and localisation
centre based in the
Czech Republic

48


Slide 49

An application in the Greek Ministry of Finance
 Basic information
 some 5,000,000 taxpayers
 TAXIS information system
• 2nd CSF funds (65 Meuros, 1997-2000)
• 300 tax offices all over Greece
• > 95% of transactions (100% in 2001)

 IT penetration
 Internet : 12%
 fixed telephony : near 100%
 mobile telephony : 50%

 Legislative framework
 Data Protection Act (1997)
 Digital Signatures Act (2001)
 Taxation Reform Act (2001)

G. Mentzas et al

KMGov-2001, 22-24 May 2001

49


Slide 50

Electronic Services for Taxation

G. Mentzas et al

KMGov-2001, 22-24 May 2001

50


Slide 51

User and Business Penetration










a. e-VAT (via TAXISnet)
 registered users
 filed forms
 registration rate

65,000 (approx. 8%)
65,000
approx. 300/day

b. e-Certificates (via TAXISphone)
 registered agencies
 certificates issued
 registration rate

2,900 (approx. 43%)
44,000
approx. 300/month

c. e-Income TaxInfo (via TAXISnet, TAXISphone)
 info requests
 request rate

4,000,000 (approx. 40%)
approx. 17,000/day

d. e-Info (via GSIS web site)
 registered users
 request rate
 registration rate

2,500 + e-service users
approx. 2,000/month
approx. 100/month

e. e-IncomeTax (via TAXISnet)
 registered users
 filed forms

G. Mentzas et al

30.000 + e-VAT ( 2%)
2.000
KMGov-2001, 22-24 May 2001

51


Slide 52

Key lessons learned
 Begin with easily executable pilot projects
 “low-hanging fruit”
 Institutionalise the project
 Advertise and sell the project
 Capture metrics and user feedback at every step
 Focus on People & Processes, not Technology
 Enhance the way people work
• Tie KM into existing and evolving business processes
 Transform organisational boundaries
• Shared information = corporate power
 Recognize knowledge as the most valuable asset
 Establish senior leadership oversight and guidance
G. Mentzas et al

KMGov-2001, 22-24 May 2001

52


Slide 53

Implications for management
 Select a good business case
 Target projects and activities of strategic importance
 Determine experiences worth learning from
 Provide processes & structures for knowledge

leveraging
 Encourage individuals and groups to reflect on
 and share what they have learned
 Set up processes and roles
• E.g. AARs, peer reviews, communities of practice

 Bring knowledge into operations
 Embed knowledge into information repositories, work
processes, support systems, products and services
• Intranet sites, online processes, support systems

G. Mentzas et al

KMGov-2001, 22-24 May 2001

53


Slide 54

Key issues to be considered
 Knowledge Management should be holistic
• It fuses:
 people and culture issues
 intra- or inter-organisational
 IT

business processes

tools

 Knowledge Management is a means to an end
 not an end in itself
• The end is performing work better, faster and smarter

G. Mentzas et al

KMGov-2001, 22-24 May 2001

54


Slide 55

Thank you !