Slide 1

Strategic Export Concept
Best practice for export and international development for agri-SMEs


Slide 2

description


Slide 3

The company
Fooditerranean project
Market & business development
Strategic goal
Vision

Logo
Moto


Slide 4

The beneficiaries
Anyone who can add value to the final product

SMEs in agri-food sector
Main characteristics...


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action


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The projects
Design

and implement export strategies

Educational

Build

activities

and coordinate effective relationships


Slide 7

The auxiliaries
Surveys
Case

Studies

Campaigns

Networking


Slide 8

concept


Slide 9

The strategic approach
Study

and analyse the company

Create

a clear brand identity

Design

an export strategy

Conduct

market research

Develop

a market approach: product
presentation, negotiations, product
placement

Ensure

your market penetration,
create awareness, build loyalty

Consider

your market
follow up and development


Slide 10

The implementation
Stages

ESTABLISH
&
DEVELOP
OUR BRAND

APPROACHING THE TARGET
MARKET

PREPARING FOR A NEW MARKET
Shaping and express personality
Product & business definition

Actors
Fooditerranean
Importers
Distributors
Local opinion leaders
Other local stakeholders
Consumers

Fooditerranean
Importers
Distributors
Ad hoc contacts

Fooditerranean, producer,
designers, other experts
Fooditerranean, producer,
business staff


Slide 11

Consider
Everyone

should work on their field of expertise.

Market

development is about investing
money and time.

A

food product penetration is a cultural
penetration.

Food

export process
involves much more
professions than just a
producer & a seller.

and...


Slide 12

A tree can be
sustainable only
in a
FOREST


Slide 13

Thank you

George Gkekas
Founder | Brand & Business Development
BA, MSc International Business Development
e-mail: [email protected]
skype: GeorgeGkekas
tel: +30 6977 539 844
Chania / Athens, Greece
Fooditerranean F.C.

www.fooditerranean.com