Transcript THE COMPETITIVENESS OF UKRAINIAN EXPORT AND …

THE COMPETITIVENESS OF
UKRAINIAN EXPORT AND METHODS
OF ITS PROMOTION ON THE WORLD
MARKET
STUDENT: ANASTASIIA
SHYNKARENKO
SCIENTIFIC SUPERVISOR:
DYADKO E.A.
PLAN
1. THEORETICAL AND METHODOLOGICAL
BASIS
OF
EXPORT
ACTIVITIES
ORGANIZATION
2. CONDITION
AND
DEVELOPMENT
PROSPECTS
EVALUATION
OF
THE
ENTERPRISE EXPORT ACTIVITY
3. WAYS OF PRODUCT EXPORT IMPROVING
• THE OBJECT OF INVESTIGATION:
enterprise foreign economic activity planning
• THE SUBJECT OF INVESTIGATION:
enterprise strategy of entering foreign market
• GOAL: successful entrance on foreign market
and getting additional profit
• TASK: to develop recommendations to enter
foreign market
THEORETICAL AND METHODOLOGICAL BASIS
OF EXPORT ACTIVITIES ORGANIZATION
EXPORT
COMPETITIVENESS
• Sale of goods by Ukrainian subjects of foreign
economic activity to the foreign subjects of
economic activity with or without export of
goods through the custom border of Ukraine,
including re-export of goods.
• Is the subject owning of certain qualities which
gives possibility to develop on the innovative
basis and win in the competitive struggle.
ROSHEN CORPORATION
• 2012 - production realization was 400 000 tons
• Total production – 450 000 tons
ROSHEN CORPORATION
STRENGTHS
• reputation of the firm
• competitive level of prices and
products quality
• high level of technical equipment
OPPORTUNITIES
• penetration on the new markets
•reduction of trade barriers in entering
foreign markets
•product development for new group
of customers
WEAKNESSES
• small reputation of corporation
abroad
• expensive process of new products
promotion
• unstable level of prices for raw
materials
THREATS
• strong rivals
• unfair competition
• exchange rate risk in the
implementation foreign economic
activity
CHINEESE MARKET
ADVANTAGES
DISADVANTAGES
•ECONOMIC DEVELOPMENT;
• TARRIFF AND NON-TARRIFF
BARRIERS;
•LARGE NUMBER OF POTENTIAL
CUSTOMERS;
• LEGISLATIVE AND
BUREAUCRATIC BARRIERS;
•INFRASTRUCTURE
• EXPORTER INDEPENDENCE
SEVERELY LIMITED
“ROYCE’ NAMA CHOCOLATE”WITH
“ROSHEN”
•
•
•
•
•
•
INVESTMENTS:
“ROYCE” – €188000
“ROSHEN” - €184000
PRODUCTION:
MILK CHOCOLATE – €1,5
BARS WITH WHOLE GRAINS – €0.7
EXPECTED NET PROFIT:
MILK CHOCOLATE – € 63000
BARS WITH WHOLE GRAINS - €11760
ECONOMIC EFFICIENCY
72450

NPV= (163000
 0,24) (1  0,24)
2

83317
11760
13524
15552



 372000 203944
(1  0,24) 3 (1  0,24) (1  0,24) 2 (1  0,24) 3
• Discount rate – 24%
• Term – 3 years
THANK YOU FOR ATTENTION!