Scholarships & Fundraising

Amber D. Krieg Director of Development Alumni Association Programs Samuel M. Bernstine, Shenango Campus Society Board Partner and Practice Manager Kepner-Tregoe, Inc. Alumni Leadership Connections Conference June 10-12, 2011

Scholarships & Fundraising

1. Campaign update 2. Importance of scholarship support 3. Creating scholarships 4. The impact of alumni group scholarships

For the Future

Overall Goal

Time Elapsed: 58.7%

$2 billion goal To Go: $.7

Current: $1.3

67% Achieved as of 6/01/11

Private Student Support

(Since January 2007) Donors have created guidelines for: • 484 new student-related endowments • 68 new annually funded accounts Penn State now has: • 3,829 active student endowments • Generated an income of $22.3 million in 2009/2010

Why is scholarships support important?

Did you know that in 2009-2010… • 76 percent of all students at the University received some form of financial aid?

• the average loan debt for graduating undergraduate students was $31,133?

• 11,710 Penn State students received endowed or annually funded scholarships from donor funds?

Did you know… (continued) • University Scholarships averaged $3,089?

• the total amount of University Scholarships awarded was $34,354,307?

• the number of low-income students was 10,546?

• the number of first-generation students was 22,247?

• the number of financial aid recipients with unmet needs was 33,250?

• the average unmet need per student was $6,308?

• the total unmet need was $271,131,572?

Types of Student Support

Named Scholarships – Alumni Association Volunteer – Trustee Scholarship – Renaissance Fund – Annually Funded Other – Award – Program Support

The Process

1. Contact Amber Krieg ([email protected] or 814-865-5742) 2. Work collaboratively to identify the gift vehicle that works best for your group 3. Establish a fundraising strategy 4. Establish guidelines 5. Secure pledges and gifts 6. Work with Student Aid to award scholarship when fund is endowed

Considerations

• Strong, consistent group leadership?

• Group support of initiative?

• “Who” do you want to support?

• Preferences—county, major, etc?

• Need-based and/or merit-based?

• What level of involvement does the group want?

Fundraising strategies

• Events • Mail appeal • Chapter newsletter/correspondence • Annual Fund gift designation • Electronic Fund Transfer (EFT) • Matching Gifts

How do groups raise funds?

Golf tournaments

Greater Fort Lauderdale Chapter

Special Events

Chicago Chapter

Pennsylvania Dutch Dinner

Orange County Chapter

Student Bus Service

Connecticut Valley Chapter

Raffles

Greater Susquehanna Valley Chapter

Silent Auction

Greater Pittsburgh Chapter

C. Gaus

Portion of yearly dues towards scholarship

Triangle, NC Chapter

Just ask!

Target specific individuals for ‘leadership gifts’

Penn State Alumni Association Affiliate Group Scholarship Endowments FY 2009 95 Affiliate Groups: 58 Chapters: $2,414,700 11 Alumni Interest Groups: $768,400 14 College Societies: $1,371,800 12 Campus Societies: $482,000 Combined Endowment (Book Value):

$5,037,000

Penn State Alumni Association Affiliate Group Scholarship Endowments FY 2010 98 Affiliate Groups: 61 Chapters: $2,755,950 11 Alumni Interest Groups: $824,220 14 College Societies: $1,434,559 12 Campus Societies: $528,306 Combined Endowment (Book Value):

$5,543,036

Chart of Progress

Chapters AIG’s College Societies Campus Societies Totals 2009 $2,414,700 $768,400 $1,371,800 $482,000 Book Values 2010 $2,755,950 $824,220 $1,434,559 2011 TD $2,943,648 $943,995 $1,514,368 $528,306 $672,235 $5,037,000 $5,543,036 $6,074,227

Questions and comments…