Transcript What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing.

What Has Conversion Got To Do
With Affiliate Marketing?
Sinead Hernen
Director, Affiliate Partnerships
Azam Marketing
About Me
Started career in Online
Marketing in 2000
Managed Shop Direct
affiliate programs in
Manchester for three
years
Joined Azam Marketing in
2008
Advise on affiliate
marketing strategy &
Growth
About Azam Marketing
social
media
search
marketing
eCRM and
email
marketing
affiliate
management
affiliate
web
design
Azam Clients
What Is Affiliate Marketing?
Affiliate marketing
is an online marketing
practice in which
businesses reward
affiliates a commission
for each sale or lead
they generate.
PPC
Content
websites
Cashback
websites
Voucher Code
websites
Blogs
Shopping
portals
Email
Marketing
Many other
types
How Does Conversion Fit into Affiliate
Marketing?
CONVERSION
AFFILIATE MARKETING
Average Earnings Per Hundred Clicks (EPC)
Conversion Can Make or Break Affiliates!
Real Value of an Affiliate
Program = Number of Clicks
x Conversion Rate x
Commission = Actual
Affiliate Revenue
500 clicks x 2% x £30.00 =
£300.00 = EPHC £60.00 =
LOSS!
500 clicks x 2% x £35.00 =
£350.00 = EPHC £70.00 =
BREAK EVEN!!
500 Clicks x 3% x £30.00 =
£450.00 = EPHC £90.00 =
PROFIT!!!
Effective Ways to Optimise Your
Affiliate Conversion Rate
Provide Targeted Offers, Creative &
Landing Pages
Optimise Your Affiliate Landing Pages - Standard
Optimise Your Affiliate Landing Pages - Affiliate
Eliminate Leakage...
Remove Phone Numbers
Geo-Target Your Landing Pages...
Geo-Target Your Landing Pages...
PPC and SEO Affiliates
Provide Targeted
Keyword Lists
Allow Syndication of
Blog Content
Provide Clear Rules &
Conditions
Email Marketing Affiliates
Provide quality html email
creative
Make it readily available
Ensure the creative has
strong call to actions
High resolution graphics
and customised landing
pages which are consistent
with the email offer
Showcase any exclusive
voucher or promo codes
clearly on the creative
Voucher Code/ Cashback Affiliates
Offer exclusive,
personalised voucher
codes (MVC2011)
Provide regular deals
Use ‘dummy’ codes or
deals
Optimise your company
description with targeted
keywords
Create ‘Premium’
commission tier
Questions & Answers
@sinead_azammkt
www.azam.info
www.azam.net