Transcript National Academy of Sports Medicine Career & Technical Education OUR VISION OVERVIEW Who are we?       NASM Company Overview Fitness Training Industry; why now? Approach & Methodology NASM expertise and.

National Academy of
Sports Medicine
Career & Technical Education
OUR VISION
OVERVIEW
Who are we?
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NASM Company Overview
Fitness Training Industry; why now?
Approach & Methodology
NASM expertise and the NASM Difference
CTE: Career/Post Secondary Pathways
CTE: Fitness Program
SUPPORT AND RESOURCES
NASM is a business unit
within Ascend Learning’s
portfolio of companies
focused on education
technology serving healthcare
and other high-growth career
industries.
LONGEVITY
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Since 1987, NASM has set the standard in health and fitness
certification, continuing education, and programming.
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NASM has pioneered evidence-based health and fitness
solutions that optimize physical performance.
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Optimum Performance Training™ (OPT™), NASM’s
proprietary training system, is a systematic and integrated
(total body) training, reconditioning and rehabilitation
program.
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NASM serves thousands of health and fitness professionals
worldwide and positively impacts the lives of millions of
people.
EVIDENCE-BASED SYSTEMS
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All NASM programs are developed from comprehensive scientific
research that is supported by the NASM Research Institute at the
University of North Carolina at Chapel Hill.
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UNC Chapel Hill is one of the most highly respected sports medicine
departments and research centers in the world today.
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The industry’s most accomplished experts not only create the direction
and vision for NASM, they also represent recognized leaders for the
industry as a whole.
RESPECTED & INNOVATIVE
NASM’s programming is used by leading health, fitness and sports
organizations across the world.
WHAT NASM FANS ARE SAYING!
“I thought I was done (with my
career) because those doctors
(in Miami) didn’t know what
was going on … when I got to
Phoenix, it wasn’t even a hip
problem. Those guys, Nellie
and Mike Clark, they saved
me.”
Shaquille O’Neal
 4 time NBA champion
 NBA MVP
 15x NBA All Star
OPT PROGRAMMING FOR SPORTS
“NASM’s Optimum
Performance Training
(OPT™) is a huge benefit!
It has a cumulative effect.
If your body is more
receptive every night, it is
going to help you over the
long term.
Steve Nash
 Los Angeles Lakers
 2 time NBA MVP
CEx PROGRAMMING
"I feel like I'm contributing. As long
as I feel like that, I'll keep playing …
I feel like I found the fountain of
youth!“
Grant Hill
 Los Angeles Clippers
 On the care received by Aaron
Nelson, Dr. Mike Clark and the
Suns’ sports medicine team
NASM’S IMPACT ON THE INDUSTRY
“I have seen firsthand the knowledge
and experience NASM brings to the
fitness industry. Their training methods
are based on science and fact, not fads
or guesswork, and they produce
remarkable results. NASM’s techniques
have helped thousands worldwide
achieve their fitness goals, including
hundreds of professional and elite
athletes.”
Mark Mastrov
Founder of 24 Hour Fitness
Founder of New Evolution Ventures (NEV)
 Founder of 24-Hour Fitness
 Founder of New Evolution Ventures (NEV)
UFC FITNESS GAME
“I wanted to thank you for the
opportunity to work with you guys
and to foster the exciting and
educational relationship we built. I
appreciate all of the work you guys
contributed and think the UFC
fitness game is a hell of a lot
better with your additions.”
J. Boone
THQ, Leading worldwide developer of
interactive entertainment software for gaming
systems, computers, and wireless devices.
THE CHOICE OF CHAMPIONS
Mark Lovat CES, PES
Green Bay Packers
Strength & Conditioning
Coordinator
2011 Super Bowl
Champions
Ben Potenziano NASM-PES
S.F. Giants
Head Strength and
Conditioning Coach
2010 World Series
Champions
Casey Smith CES, PES
Dallas Mavericks
Head Athletic Trainer
2011 NBA Champions
Piet Van Zan, NASM-PES
Detroit Red Wings
Athletic Trainer
2008 Stanley Cup
Champions
THE IMPORTANCE OF
PERSONAL TRAINING
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UNHEALTHY & SEDENTARY POPULATION
Heart disease, obesity,
diabetes and dozens of other
health and fitness afflictions
are skyrocketing; most of
which can be prevented,
controlled, or even
eliminated by a simple
prescription of diet and
exercise.
INCREASED CHRONIC CONDITIONS
 People move less than ever
before, often spending the
majority of their days sitting.
 Low back pain is a leading cause
in musculoskeletal dysfunction
and it affects over 80% of adults.
INCREASED CHRONIC CONDITIONS
 Over 70% of annual ACL injuries
are attributed to non-contact
injuries.
 These injuries have a higher
correlation to developing
arthritis within the knee.
OBESITY IN AMERICA
According to a 2010 estimate,
obesity-related medical care in
America costs.
Approximately 90% of obese
adolescents remain obese into
adulthood.
Source: Forbes.com
Source: Gordon-Larsen, P., N.S.
• Almost 1/3 of the U.S.
population of adults are
obese, and about 60% are
overweight. This is
contributing to the dramatic
rise of health care costs for
both individuals and
employers
• Approximately 20 million
people are afflicted with
Type 2 diabetes, a 50%
increase in the last 10 years
OBESITY: YOUTH POPULATION
Unfortunately, a record
number of children and
adolescents in the United
States are overweight or
obese as well, which often
leads to obesity in
adulthood.
OBESITY: YOUTH POPULATION
 These numbers are staggering
in relation to the 4% and 6.1%
of children and adolescents,
respectively, who were obese
in the 1971 to 1974 NHANES
data set.
OBESITY: YOUTH POPULATION
 Data from the National Health and
Nutrition Examination Survey
(NHANES) conducted from 2007 to
2008 indicates that 19.6% of
children and 18.1% of adolescents
were obese at that time.
NASM PERSONAL TRAINING
CERTIFICATION
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NASM CERTIFICATION
 After program completion students will have
the opportunity to sit for NASM’s CPT exam,
the most sought after fitness certification in
the industry. Students under the age of 18
can earn a Provisional Certification.
 The Bureau of Labor Statistics predicts the
need for qualified health and fitness
professionals will increase 29% between 2008
and 2018.
 Fitness Training ranks in the top 30 of fastest
growing occupations and is growing faster
than most occupations.
NASM CERTIFICATION PROVIDES OPPORTUNITY
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Personal Fitness Trainer
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Athletic Trainer
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Physical Therapist
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Chiropractor
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Massage Therapist
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Health Educator
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Kinesiology Practitioner
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Public Health Practitioner
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Recreational Therapist
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Clinical Exercise Physiologist
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Applied Exercise Physiologist
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Respiratory Therapist
CPT CAREER & EDUCATIONAL PATHWAYS
The NASM CPT provides career and education pathways for related
professional occupations.
Athletic Trainer
Physical Therapist
NASM CERTIFICATION
DIFFERENCES
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NASM CERTIFICATION PROVIDES OPPORTUNITY
After initial certification,
NASM Certified Personal
Trainers typically earn more.*
Average Income
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
NASM
ACE
ACSM
NSCA
AFAA
ISSA
NASM CPT PERSONAL TRAINING MEDIAN SALARY
 The expected average
starting salary of a
Personal Trainer is
between $30-35K
annually.
 The median annual salary
of a Personal Trainer is
$54,200.
NASM OPTIMUM PERFORMANCE TRAINING MODEL
What is Optimum
Performance
Training (OPT)?
NASM OPTIMUM PERFORMANCE TRAINING MODEL
DRIVEN WITH PURPOSE
NASM’s education and methodology is
founded upon the Optimum Performance
Training Model (OPT Model). OPT was
built on a foundation of evidence based
principles that progressively and
systematically allow any client to reach
any goal.
NASM OPT BACKED BY RESEARCH
Comparison of Isolated and Integrated
Training (OPT) on Functional
Performance Measures.
CONCLUSIONS:
1. The integrated training program (OPT)
was able to successfully improve all of the
following:
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Movement quality
Speed / agility
Strength
Endurance
Flexibility
Power
2. Traditional training program improved
only:
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Power
Flexibility
NASM CPT & OPT SUCCESSFUL OUTCOMES
Professional Benefits
 Provides professionals with the knowledge,
skills and abilities they can apply on day one
for success.
 Largest network of CPT’s compared with
any other certification provider.
 NASM’s CPT is the preferred certification for hire at major health clubs
domestically and is growing in preference internationally.
 Works for Every Body
CAREER AND TECHNICAL
EDUCATION & NASM
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NASM CTE CURRICULUM
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Our evidence-based curriculum is
rooted in peer-reviewed academic
research from the University of
North Carolina, Chapel Hill.
CTE
COURSES
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With NASM, schools can be
confident they are offering a
premier educational experience
that equips students with skills they
can put to work immediately.
•Basic Exercise Science
•Human Movement Science
•Integrated Training
•Fitness Assessments
•Training Concepts
•OPT Model
FITNESS I
FITNESS II
SPORTS
MEDICINE
•Nutrition & Supplementation
•Exercise Modalities
•Chronic Heal Conditions
•Program Design
•Lifestyle Modification
•Developing a PT Business
•Pre-Season
•In-Season
•Off-Season
•Speed
•Power
NASM STUDENT RESOURCES
 Online LMS delivery and hosting for two
semesters (Fitness 1 and Fitness 2)
 NASM Essentials of Personal Training
Textbook, v. 4
 Full access to NASM online study tools &
resources
 NASM Certified Personal Trainer (CPT)
Final Exam
NASM INSTRUCTOR RESOURCES
 Enrollment into online training
course in preparation for the NASMCPT
 Full curriculum through NASM’s
Learning Management
System/Moodle Platforms
 On-going support from a dedicated
support team
NASM OPTIONAL COURSES
 Corrective Exercise
Specialist (CES)
 Content, materials,
credentialing exam
 Sports Performance
Specialist (PES)
 Content, materials and
credentialing exam
NASM CONTINUING EDUCATION
Developing world class health and fitness professionals, and providing total
solutions for all audiences.
SPORTS
PERFORMANCE
FITNESS
Certification
Con-Ed &
Advanced
Training
Programming
CORRECTIVE
EXERCISE
Membership
Career & Job
Placement
Connectivity
NASM CURRICULUM FLEXIBILITY
 The curriculum has been designed in three delivery systems
to ensure that school’s can maximize its benefit.
ONLINE
BLENDED/HYBRID
IN PERSON
DIFFERENCES IN MODALITIES
ONLINE
 All resources are provided in an easy to
use online system. Student’s benefit
from being able to access their course
any time of the day.
 Additional supplements are provided
to aid in individual understanding.
 Assignments are submitted online.
 Discussion and reflection take place
online.
DIFFERENCES IN MODALITIES
BLENDED
 All resources are provided in an easy to
use online system. Student’s benefit
from being able to access their course
any time of the day.
 Students meet with instructors at
designated times to follow up and
conduct learning activities.
 Assignments can be submitted in
person or online.
 Discussion and reflection takes place in
the classroom.
DIFFERENCES IN MODALITIES
IN PERSON
 Instructors’ facilitate entire course.
 Access to learning resources is
provided.
ONLINE CLASSROOM
ENVIRONMENT
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ONLINE CLASSROOM INTRODUCTION
NASM: MODULE 1
NASM: DISCUSSION QUESTION SAMPLE
NASM: VIDEO LESSON SAMPLE
NASM: CHAPTER 8
QUESTIONS?
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David Albo
Fitness Education Consultant
[email protected]
888-676-5248