Granville Academy Black Business History Instructional Website Design Treatment Client and Stakeholders Granville academy of Northern Virginia Project Vision Client Goals – Provide students with an understanding of Black.

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Transcript Granville Academy Black Business History Instructional Website Design Treatment Client and Stakeholders Granville academy of Northern Virginia Project Vision Client Goals – Provide students with an understanding of Black.

Granville Academy
Black Business History
Instructional Website
Design Treatment
Client and Stakeholders
Granville academy of Northern Virginia
Project Vision
Client Goals
– Provide students with an understanding of
Black business history
– Host a trivia game at yearly conference on
this subject matter
– Teach facts about Black business history
– Increase learner interest in business future
through awareness of this history
Presentation Outline
Analysis
Performance Analysis
Content/Task Analysis
Design
Design Approach
Development
Flowchart and Storyboards
Prototype
Evaluation
Formative Evaluation
Recommendations
Analysis
Performance Analysis
Purpose
– Identify drivers and barriers
– Gain an understanding of the student abilities,
environment, content, and project scope
Data Gathering
– Subject Matter Expert (SME)/Client meetings
– In-person interviews with the students
– Student surveys
Analysis
Performance Analysis
Results
Drivers
– Client
– Access to students
Barriers
– Large project scope
– Broad content area
– Lack of data in regard to target audiences
prior knowledge
Analysis
Performance Analysis
Results
Audience/Environment
– Students are reading at a college level
– Use of the product will be on the students’
own time at home
– Instruction will be self-paced
Analysis
Performance Analysis
Results
Project Scope
– Two projects identified
An instructional website
Competitive Quiz Bowl game
– Development of instructional website was
selected
Analysis
Content/Task Analysis
Purpose
– Identify content
– Develop Instructional Objectives
Method
– Client interview
– Web-based research
– Research history standards for 8-12 graders
Analysis
Content/Task Analysis
Results
Content categories
– Black business leaders
– Black business organizations
– Literature related to the leaders and
organizations
Analysis
Content/Task Analysis
Results
Content for Instructional Website
Date and Place of Birth/Date of Death
Education
Type of business & how they got started
Organizations/Affiliations
Interesting fact
Fact that illustrates impact
Fact related to published
biography/autobiography
Analysis
Content/Task Analysis
Results
Instructional Objectives
– Objective 1
Identify and recall Black business history
facts
– People
– Black Business Organizations/ Institutions
– Objective 2
Describe commonalities among black
business leaders
Analysis
Content/Task Analysis
Results
Instructional Objectives
– Objective 3
Gain awareness to long history of African
Americans in business
Design
Design Approach
Client Goals
Analysis
Design
Approach
•Teach Black business
history facts
Strategies:
•Increase learner interest
in business future
through awareness of
this history
Integration
Recall Performance
Design
Design Approach
Instructional Strategies
Behavioral Objectives 1 and 2
– Present learner with list of leaders in black business
history.
Organized by chronology or industry
– Learner controls sequence
– For each figure
Biographical introduction
Treasure Hunt Questions/ web resources with answers
“Big Question”
Quiz
Design
Design Approach
Instructional Strategies
Objective 3
– Initial presentation is the same as for objective 1 and
2
– Integration strategy - Learner responds to a “Big
Question”. (more open ended, requires synthesis)
– The learner will also have the opportunity to contribute
a ‘big question’ of their own
Development
Flow Chart
Storyboards
Development
Logo & Banner
Navigation: | Timeline | Industry | Trivia Game | Reference Materials |Sponsors | Contact Us | Help|
Page Title: Name of Person
Sub:Navigation
Photo (if available)
Name:
Date and place of Birth:
Education:
Died:
Quote:
Paragraph form, include the following:
Early Job(s)/how they got started
Primary Business(es)/Industry
Organizations/Affiliations
Key Achievement
Practice:
Treasure Hunt Game
Quiz
Suggested Readings & External Links:
Contact Us
Copyright
Development
Storyboards
Home page
Logo & Banner
Navigation: | Timeline | Industry | Trivia Game | Reference Materials |Sponsors | Contact Us | Help|
Sub:Navigation
to Individual
Biography’s
Description of site
Sponsor info
Contact Us
Copyright
Development
Prototype
http://www.rhythmnstep.com/gmu/granville/index.
html
Evaluation
Formative Evaluation
Methods
– Expert Review
GMU students for Instructional and Web Design expertise
Experts recommended by client
– One to One reviews conducted with Granville
Academy students
Instruction that was evaluated
– Top-level pages in the storyboard/ prototype
– Five of the ten biographical pages, including the
treasure hunt and quiz for each
Evaluation
Formative Evaluation Results
Student survey results
– Positive comments
– Recommendations
Recommendations
Incorporate database or content management
system
Add additional biographies in accordance with
content template.
Build out on-line trivia game using randomly
generated questions about biographies
Add means for presenting Big Question
responses
Incorporate questions from students into on-line
trivia game.
Develop Case Studies along the
recommendations made by Dr. Juliet Walker
Recommendations
Implement a marketing plan to introduce
students/parents/other Granville programs to the
site
Incorporate audio and professional graphics into
the motivational introduction
Incorporate video clips for each leader as one of
the web resources (follow example of Reginald
Lewis)
Complete additional formative evaluations as
outlined in plan
Resources
Tools
– The following free tool was used to
create the timeline
Timeline creator:
http://timeline.cer.jhu.edu/product.htm
– Coursebuilder was used to develop the
treasure hunts
– HTML and javascript were used to
develop the on-line quizzes
Resources
Hong, J. I., Landay, J. A., & Van Duyne, D. K. (2003). The design of sites: Patterns,
principles, and processes for crafting a customer-centered web experience. Boston,
MA: Pearson Education, Inc.
Ross, S. M., Morrison, G. R., & Jerrold, E. K. (2001). Designing effective instruction. New
York, NY: John Wiley & Sons, Inc.
Tessmer, M. (1993) Planning and conducting formative evaluations: Improving the quality
of education and training. Abingdon, Oxon: Routledge
Granville Academy of Northern Virginia Suggested Readings
http://www.granvilleacademynova.org/suggestedreadings.htm downloaded February
21, 2006
Internet 4 Classrooms
http://www.internet4classrooms.com/entry_level_pc_index_ie.htm
Learning Domains or Blooms Taxonomy
http://www.nwlink.com/~donclark/hrd/bloom.html
National Center for History in the Schools
http://nchs.ucla.edu/standards/thinking5-12.html downloaded March 3, 2006
http://www.historians.org/pubs/Free/WhyStudyHistory.htm downloaded March 4, 2006
Resources
SBC Education
http://www.kn.pacbell.com/wired/fil/formats.html downloaded March 1, 2006
Library of Congress , America’s Story
http://www.americasstory.com/cgi-bin/page.cgi/aa downloaded March 4,2006
Economic Education Web, Nebraska Entrepreneur lessons
http://ecedweb.unomaha.edu/entrepreneur/lesson1.pdf downloaded March 5,
2006
http://ecedweb.unomaha.edu/entrepreneur/lesson10.pdf downloaded March 5,
2006
Black Business Journal Online downloaded March 5, 2006
http://www.bbjonline.com/
Education, Training and Enterprise Center
http://www.edtecinc.com/ downloaded March 5, 2006