Transcript Telephony Evolution & Transformation Sten SundberG Key Account Manager Ericsson System & services (PJSC) Telephony Evolution Classic Fixed Telephony Network • “1” service Network, Voice only TE • Strictly.

Telephony Evolution
& Transformation
Sten SundberG
Key Account Manager
Ericsson System & services (PJSC)
Telephony Evolution
Classic Fixed Telephony Network
• “1” service Network, Voice only
TE
• Strictly Hierarchical Network
TE/LE
• Mesh-liked network, distributed nodes
GW
TE/LE
• Broad Band through add-on of DSLAM
LE
TE/LE
LE
TE/LE
• Hugh Investment so Far…
LE
LE
LE
LE
• Mixture of equipment (various
generations)
LE
LE
LE
• Difficult O&M
LE
TE: Transit Exchange
LE: Local Exchange
© Ericsson AB 2009
Commercial in confidence
2010-02-06
Telephony Evolution
Step by step evolution
ISC
MGw
TSS
MGw
Nat Back Bone
MGw
TE/LE
MGw
TE/LE
TSS
GW
TE/LE
TE/LE
TE/LE
LE
TE/LE
LE
TE/LE
LE
TE/LE
LE
LE
TE/LE
LE
LE
LE
LE
LE
LE
TE: Transit Exchange
LE: Local Exchange
MGw: Media Gate way
TSS: Soft Switch
© Ericsson AB 2009
GW
LE
LE
LE
LE
LE
LE
LE
LE
Commercial in confidence
2010-02-06
LE
Telephony Evolution
Step by step evolution
TSS
MGw
TSS
MGw
MGw
MGw
TSS
GW
TE/LE
TE/LE
GW
TE/LE
LE
TE/LE
LE
TE/LE
LE
TE/LE
LE
LE
TE/LE
LE
LE
LE
LE
LE
LE
TE: Transit Exchange
LE: Local Exchange
MGw: Media Gate way
TSS: Soft Switch
© Ericsson AB 2009
ISC
Nat Back Bone
TE/LE
TE/LE
MGw
LE
LE
LE
LE
LE
LE
LE
LE
Commercial in confidence
2010-02-06
LE
Telephony Evolution
Step by step evolution
TSS
MGw
TSS
MGw
ISC
Nat Back Bone
MGw
TE/LE
MGw
TE/LE
MGw
TSS
GW
TE/LE
LE
TE/LE
MGw
LE
TE/LE
LE
LE
MGw
LE
LE
LE
TE: Transit Exchange
LE: Local Exchange
MGw: Media Gate way
TSS: Soft Switch
© Ericsson AB 2009
MGw
TSS
LE
LE
LE
Commercial in confidence
2010-02-06
Telephony Evolution
Step by step evolution
TSS
MGw
TSS
MGw
Now transformed From
Circuit Switched Voice
To Full Service Broad Band
MGw
MGw
MGw
TSS
MGw
TSS
MSAN
TE: Transit Exchange
LE: Local Exchange
MGw: Media Gate way
TSS: Soft Switch
© Ericsson AB 2009
ISC
Nat Back Bone
MGw
MGw
Commercial in confidence
MGw
MGw
TSS
MGw
SERVICES
VOICE
DATA
TV
Etc.
2010-02-06
Smooth Telephony Evolution
Converged multimedia communications for all devices
Mobile
Efficient CS
Telephony
Converged MM
Telephony
Converged
all-IP MM
Telephony
Efficient BB
Telephony
Wireline
© Ericsson AB 2009
Commercial in confidence
2010-02-06
Service Evolution
© Ericsson AB 2009
Commercial in confidence
2010-02-06
Mastering new business models
From simple to complex
Consumers
Operators
Content & service
providers
© Ericsson AB 2009
Commercial in confidence
2010-02-06
The all in all service provider
Service Layer/Providers
IMS
All Services
Reaches the
customer
Regardless of
Network
PLMN/
PSTN
Data
CS/BS
NGN Access NW
AGW
MSAN
© Ericsson AB 2009
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2010-02-06
New Multimedia Devices
For the Home
© Ericsson AB 2009
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2010-02-06
Market Position
Strong market leader in all parts of Core
› Over 400 Soft Switch networks in full commercial service
(~50%)
› 1.7B subscribers handled by Ericsson HLR (~50%)
› 69 IMS commercial contracts. 42 are in full commercial
service (>75%)
Ericsson Dominates in Core: ~50% Share in all tracked Core Products
© Ericsson AB 2009
Commercial in confidence
2010-02-06
Summary
Smooth evolution to NGN & multimedia communications
› Modernising the Network is just part of the task
– IP-Fication is key to introducing new services
› Full service Broad band is essential for Business Growth
› IMS is needed to handle all sorts of services to the customer
› Through IMS the operator has full control over the customer
› The ”new” business modell is managing the customer not the
voice channel
› Ericsson is a world leader in IMS and converged networks!!!
A strong partner executing on a clear vision
© Ericsson AB 2009
Commercial in confidence
2010-02-06