Transcript Best Practice Forum Bucharest, Romania The Meeting & Events Industry A Trade Show Organiser’s Perspective October 22nd 2008 Jon Bradshaw Senior Sales Manager, IMEX What is IMEX? What.

Best Practice Forum
Bucharest, Romania
The Meeting & Events Industry A Trade Show Organiser’s
Perspective
October 22nd 2008
Jon Bradshaw
Senior Sales Manager, IMEX
What is IMEX?
What is IMEX?
IMEX 2009
Messe Frankfurt
Frankfurt
Germany
May 27–29 2009
www.imex-frankfurt.com
What Industry Are We?
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MICE
M&IT
C&IT
MC&IT
Meetings & Events
Corporate Travel
Incentive Travel
Types of Event
• Meeting
• Incentive Trip
• Conference / Convention
• Exhibition / Exposition
• Corporate Event / Press Launch
Top Ten Reasons for Holding
a Meeting / Conference
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Education
Training
Decision Making
Information Exchange
Research
Sales
Strategic Planning
Team Building
Product Launch
Problem Solving
The Value of The
Meetings & Events
Industry
MPI - $122 US Billion
ICCA - $11 US Billion
TTG Asia - $900 US Billion
Why Target This Sector?
• High spend per individual
• $1500 short haul / $2500 long
haul
• Uses a range of facilities
• Trips / spas / shopping /
unusual venues
• Can provide income in shoulder
or low season
• Offers destination credibility
• Small buying community
• Can effect leisure income
Why Target This
Market?
The Story of ITMA
2003
(international textile
machinery exhibition)
Partnership
Approach
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NEC Group (Centre Exhibitions team)
Advantage West Midlands
Birmingham City Council
Birmingham Convention Bureau
MARCH (Midlands hotels, restaurants assoc.)
Marketing Birmingham
Regional destinations, attractions, hotels,
Transport operators – ITMA Travel - 350 shuttle
coaches to hotels
Show Facts
• 125,000 people attended over 8
open days
• 90% of visitors from overseas
• Representing 140 nations
Show Facts
• 20,000 exhibiting staff
• ITMA helped set new records for Birmingham Airport
– busiest day ever,37,000 passengers
• survey of exhibitors found 77% agreed that:
“ my experience of visiting Birmingham has exceeded
my expectations”
National Economic Impact
• Total estimated UK additional spend
£110m
Source KPMG/JGMR
Current Factors / Trends
Increased Competition
CSR
Security
The Economy!
Travel Advisories
Faster – Cheaper –
Better
• New Experiences
• Shorter lead times
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How to Succeed
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Research
Understand the market
Work together regionally
Don’t be afraid to
change
Be creative
Fam / educational trips
On time delivery
International Marketing /
Representation
Attend trade shows
Key Points for success
in this industry
Working Together
Accept Change
Create / Support a
CVB
Thank you