Transcript Slide 1

Birmingham: A local experience

ADASS / SCIE SEMINAR THE NEW ARRANGEMENTS FOR PUBLIC HEALTH 28 th February 2011 Peter Hay Strategic Director Adults and Communities Jim McManus Joint Director of Public Health

Contents

• Context • What have we done so far? • Some thoughts on building from here

The Current Birmingham Model

• DPHs in PCTs and joint funded council post • Broader council responsibilty • JSNA and single data • Use of JSNA in commissioning • Scrutiny and strategic development

Building a “Whole Council Approach” through Domains of Public Health Health Improvement Long term, medium term, short term impacts Health Protection Service Quality and Improvement Commissioning priorities, Evidence, acting when evidence is silent, making it work, supporting implementation FALLS PREVENTION Telecare Ensuring we have the right frameworks in place

Choice Wins and Broader Responsibility

Choose your wins

• The Prevention Framework and Prevention Strategy and Social Care Chapter • Workplace Health • Housing and Health Protocol • Core Strategy and Planning • Neighbourhood Tasking Model • Healthy Catering Awards • JSNAs – Children •

Broader Council Responsibility

• Council’s Citizens

Big Three

includes Behaviour Change by Services AND • The Council Plan – Be Healthy • JSNA and role of Scrutiny • HI Champions • Marmot Directors

Short, medium and long term yields

Takeaways

• Child obesity target met • 29 priority schools • Supplementary Planning Document • Healthy Takeaways Awards • School Nutrition Standards • Alliance between Scrutiny and Planning Committees • Alliance with 2 manufacturers, 2 takeaway chains and 4 community groups Birmingham health chiefs wage war on takeaways to crack down on obesity shame Europe’s “Fattest City” too fond of chips, says somebody no-one has ever heard of

Timeframes of impact/yield

Primary Care Primary Care Vitamin Supplements Air Pollution Decent Homes Air Pollution Decent Homes Reducing Worklessness Reducing Worklessness Education Planning Frameworks and Core Strategies 0 1 5 Years 10 15

Some thoughts on building from here

Marmot’s 6 Policy Objectives

From this To this

From this To this

A new care model & public health

Citizen purchased care – state resources Citizen (purchased) care – own resources

NEEDS

Enablement Prevention Universal offer

MEANS

In Conclusion

• This is a huge but exciting challenge – public health a key part of the landscape • Whole council approach to public health • Lots of space for new ways of working • A new strategic role across the whole Council and alongside GPs • Within a new focus on place and people • The cement is a new way of working together?

[email protected]

[email protected]