Transcript W. Carr Burgoyne, Jr., CFP®, CFS, AIF® Welcomes You To The LPL Financial Super Branch Concept For internal broker/dealer use only! LPL Financial Super Branch Build on.

W. Carr Burgoyne, Jr., CFP®, CFS, AIF®
Welcomes
You To The
LPL Financial
Super Branch Concept
For internal broker/dealer use only!
LPL Financial Super Branch
Build on what we have started!
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Houston Texans Pre-game Sponsor
Houston Rockets Official Partner and Pre-game Sponsor
LPL Financial Super Branch
Start with the end in mind and reach for the stars!
LPL Financial Super Branch
Start with the end in mind and reach for the stars!
Six to Ten
Nationwide LPL Financials’ jointly owned and operated
Super Branch’s
LPL Financial Super Branch
Start with the end in mind and reach for the stars!
Six to Ten
Nationwide LPL Financials’ jointly owned and operated
Super Branch’s
Each Brach Producing 50 Million GDC Annually within 5 years
(at six branches that would be an additional $300 million of GDC)
For our purpose today GDC will include both Broker/Dealer
Revenue as well as Investment Advisory Revenue
LPL Financial Super Branch
Start with the end in mind and reach for the stars!
Six to Ten
Nationwide LPL Financials’ jointly owned and operated
Super Branch’s
Each Brach Producing 50 Million GDC Annually within 5 years
(at six branches that would be an additional $300 million of GDC)
LPL buy in, support and ownership provides for a
bigger slice of the GDC!
(10% larger payout to LPL of GDC is $30 million in additional annual income)
LPL Financial Super Branch
Start with the end in mind and reach for the stars!
OOPS WE LANDED ON THE MOON INSTEAD!
Six to Ten
Nationwide LPL Financials’ jointly owned and operated
Super Branch’s
Each Brach ONLY Producing 25 Million GDC Annually within 5 years
(at six branches that would be an additional $150 million of GDC)
LPL buy in, support and ownership provides for a
bigger slice of the GDC!
(10% larger payout to LPL of GDC is $15 million in additional annual income)
LPL Financial Super Branch
How do we launch this rocket ship!
LPL Financial Super Branch
How do we launch this rocket ship!
ONE Sequential step at a time!
LPL Financial Super Branch
How do we launch this rocket ship!
ONE Sequential step at a time!
CREATE THE PROTOTYPE OFFICE
(A new corporate entity)
LPL Financials Gulf Coast Branch
(Lead and owned jointly by LPL Financial and W. Carr Burgoyne, Jr.)
LPL Financial Super Branch
How do we launch this rocket ship!
ONE Sequential step at a time!
CREATE THE PROTOTYPE OFFICE
(A new corporate entity)
LPL Financials Gulf Coast Branch
(Lead and owned jointly by LPL Financial and W. Carr Burgoyne, Jr.)
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
THINK OUT OF THE BOX!!!!!!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
THINK OUT OF THE BOX!!!!!!
This is where the real work begins:
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
Buildings with the LPL name on it!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
Buildings! Radio!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
Buildings! Radio! Television!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
Buildings! Radio! TV! Print!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
Buildings! Radio! TV! Print! Billboards!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
Buildings! Radio! TV! Print! Bill Boards!
Sports Sponsorship!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
Buildings! Radio! TV! Print! Bill Boards!
Sports Sponsorship! Charitable Sponsorship and Recognition!
LPL Financial CARES!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
BRAND, RECRUITE, TRAIN, TECHNOLOGY and STAFF
Cost efficient Branding will include:
Everything including the Kitchen SINK!
Buildings! Radio! TV! Print! Bill Boards!
Sports Sponsorship! Charitable Sponsorship and Recognition!
LPL Financial CARES!
Why the Culture and Fabric?
Why Brand?
Isn’t it wildly expensive?
LPL Financial Super Branch
Why the Culture and Fabric?
It is easy to become a household name in small town USA!
It is much more difficult in one of the top 10 market areas!
(Not to blow our horn but in six months on a very limited budge we have been side by side
with Hummer, Dodge, Capital One, CBS, NFL, NBA, General Motors and Regions Bank)
Why Brand?
Isn’t it wildly expensive?
LPL Financial Super Branch
Why the Culture and Fabric?
It is easy to become a household name in small town USA!
It is much more difficult in one of the top 10 market areas!
(Not to blow our horn but in six months on a very limited budge we have been side by side with Hummer, Dodge,
Capital One, CBS, NFL, NBA, General Motors and Regions Bank)
Why Brand?
To reach not only every single advisor in the market place
but to connect with every single person in the geographical
market area!
Isn’t it wildly expensive?
LPL Financial Super Branch
Why the Culture and Fabric?
It is easy to become a household name in small town USA!
It is much more difficult in one of the top 10 market areas!
(Not to blow our horn but in six months on a very limited budge we have been side by side with Hummer, Dodge,
Capital One, CBS, NFL, NBA, General Motors and Regions Bank)
Why Brand?
To reach not only every single advisor in the market place but to connect with
every single person in the geographical market area!
Provide value to every current LPL Financial Advisor in the area!
(will be difficult to directly measure)
Isn’t it wildly expensive?
LPL Financial Super Branch
Why the Culture and Fabric?
It is easy to become a household name in small town USA!
It is much more difficult in one of the top 10 market areas!
(Not to blow our horn but in six months on a very limited budge we have been side by side with Hummer, Dodge,
Capital One, CBS, NFL, NBA, General Motors and Regions Bank)
Why Brand?
To reach not only every single advisor in the market place but to connect with
every single person in the geographical market area!
Provide value to every current LPL Financial Advisor in the area!
Isn’t it wildly expensive?
Well it is not CHEAP! However, if managed locally can be
very cost efficient! The work we have completed has been
much less than you might think!
LPL Financial Super Branch
(BECOME Part of the Culture and Fabric of each Market AREA!)
Each office will be able to support 50 to 100 Advisors or more!
What would the Branch look like?
LPL Financial Super Branch
(BECOME Part of the Culture and Fabric of each Market AREA!)
Each office will be able to support 50 to 100 Advisors or more!
What would the Branch look like?
Take the lead and work from the roots of LPL!
Create an environment of Independence and Objectivity!
LPL Financial Super Branch
(BECOME Part of the Culture and Fabric of each Market AREA!)
Each office will be able to support 50 to 100 Advisors or more!
What would the Branch look like?
Take the lead and work from the roots of LPL!
Create an environment of Independence and Objectivity!
The majority of the advisors (60% or more) would be LPL housed
and card carrying members of LPL Financial.
Also, provide a culture of support to advisors who prefer to office in
more remote areas while maintaining a synergistic team
environment. Independent but not alone! The use of DBA’s will
continue to be allowed but the desirability will be diminished.
LPL Financial Super Branch
(BECOME Part of the Culture and Fabric of each Market AREA!)
Each office will be able to support 50 to 100 Advisors or more!
Why did some of the other guys create these Super Branches?
PEOPLE NEED PEOPLE!
LPL Financial Super Branch
(BECOME Part of the Culture and Fabric of each Market AREA!)
Each office will be able to support 50 to 100 Advisors or more!
Why did some of the other guys create these Super Branches?
PEOPLE NEED PEOPLE!
Why are they not as successful as they were 20 years ago!
They do not have an environment of Independence and Objectivity!
Clients #1
LPL Financial Super Branch
Clients #1
You may recognize this:
•Clients are the most important people in this company.
•Advisors
•Clients are not dependent on us. We depend on them.
•Advisors
•Clients are not an interruption of our work. They are the purpose of
it. We are not doing them a favor handling their inquiries. They are
doing us a favor by giving us the opportunity to earn their business.
•Advisors
•Clients rely on us to help them prosper. It is our job to help them.
•Advisors
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
THINK OUT OF THE BOX!!!!!!
Can we make this work?
It has to be WIN/WIN/WIN/WIN (WIN4)!
Win for the Client by more collaboration and synergy!
Win for LPL Financial by Branding, Additional Advisors, Additional
Revenue, More Revenue from existing Advisors!
Win for current LPL Advisors through Brand awareness!
Win for our Branch through growth, additional revenue and the
passion to help PEOPLE!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
THINK OUT OF THE BOX!!!!!!
WHY NOW?
VERY SIMPLE!
IT IS TIME THE MARKET IS READY!
Our End USERS the Retail Client is READY!
and
BABY BOOMERS!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
THINK OUT OF THE BOX!!!!!!
WHY US?
People that get the concept and want GREAT things to happen!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
THINK OUT OF THE BOX!!!!!!
WHY US?
People that get the concept and want GREAT things to happen!
People that get the concept of centralized Technology!
(CRM, Telephones, Documents, Files, etc)
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
THINK OUT OF THE BOX!!!!!!
WHY US?
People that get the concept and want GREAT things to happen!
People that get the concept of centralized Technology!
(CRM, Telephones, Documents, Files, etc)
The synergy of experts!
The use of the investment committee, financial planning committee
and the build out of a financial planning center for our advisors!
LPL Financial Super Branch
BRAND LPL Financial LIKE NEVER BEFORE
(BECOME Part of the Culture and Fabric of each Market AREA!)
THINK OUT OF THE BOX!!!!!!
WHY US?
GROWTH, COST AND PROFITS