Transcript juniorthon
FOR THE FUTURE DREAMERS, OF THE CITY OF DREAMS…
SETTING THE STAGE
FOR THE
HISTORIC
RUN…
THAT SHOWCASES -
BKC
THE NEW BUSINESS DISTRICT OF MUMBAI THE MOST EXPENSIVE COMMERCIAL DESTINATION OF INDIA
FIRST EVER U-15 MARATHON IN MUMBAI
Sunday | 6 Dec 2015 | BKC | 6:00 am onwards
ABOUT
“FIRST EVER” U-15 Marathon in Mumbai.
First ever Annual Running Event for Children & Junior Athletes in Mumbai.
JUNIORTHON is all about Children running towards a healthier future and supporting a Good Cause.
The goal of JUNIORTHON is to encourage Outdoor Activities and Physical Fitness amongst children by giving them an opportunity to SET OUT & accomplish the goal of running.
RUN FAST, RUN SLOW, RUN FAR, RUN CLOSE
JUST RUN.
OUR VISION
JUNIORTHON aims to create awareness on the rise of Childhood Obesity & related diseases due to lack of outdoor activities.
We seek to promote that getting dirty outdoors is healthier than playing indoors with gadgets which makes children more vulnerable to Vitamin D deficiency, depression and chronic weight-related diseases.
Every child needs to play outdoors for his or her physical, social and emotional wellbeing.
The event promotes running as an active lifestyle for children and the entire family.
We appeal to every parent, teacher & coach to inculcate, support and exercise their RIGHT TO SPORTS for children!
LOG OFF, SHUT DOWN,
GO RUN!
TARGET AUDIENCE
School children to participate and benefit from this life changing programme.
Open to children between the age group of 6 to 15 years with their friends & family.
The MUMBAI JUNIORTHON – An annual property that would get bigger & more challenging with every passing year & something that the children, parents, coach & schools would look forward to.
Children Parents
First ever Marathon for Juniors in Mumbai promoting Outdoor Activities & Fitness amongst Children. It will commence with a warm up session by our fitness experts.
5 Different Categories for various levels of runners considering age and distance. The goal is to introduce children to long distance running & encourage them to FINISH the race. The race will be followed by a fun-filled CARNIVAL for all. It will include Game Stalls, Food Stalls, Fitness & Fun Activities, Workshops & other Entertainment.
MUMBAI JUNIORTHON 2015
EVENT DETAILS
Date Time Venue Participants Age Group No. of Categories No. of Participants Per Category Total Participants Total Audience • Sunday, 6 th December 2015 • 6:00 a.m. to 1.00 p.m.
• Bandra Kurla Complex (BKC) • 6 – 15 years with their friends/ parents • 5 • 500 • 2,500 • 5,000+
RACE CATEGORIES
OPENERS (1 Child + 1 Parent)
Distance: 0.5 km Age: 6-8 years
BEGINNERS
Distance: 1 km Age: Under 11
AMATEURS
Distance: 2 km Age: Under 13
PROS
Distance: 4 km Age: Under 15
DIFFERENT IALLY ENABLED
Distance: 0.5 km Age: Under 15
REGISTERATION DETAILS
Online Registration: www.juniorthon.com
Registration Fee – Rs. 500/ Includes the following:
Participation in the Mumbai Juniorthon Run Run for a Cause Coveted Trophy for Top 3 Winners in each Category Chance to win the Grand Prize for Top 3 Winners in each Category Participation Certificate for All T-shirts & Bibs for All Refreshments Finishers Medal
PRIZES / REWARDS
• Trophy for Top 3 Winners in each Category • School with maximum registration to win a Trophy • Certificates: For all Participants • Finishers Medal for everyone who finishes the race • Grand Prizes for Top 3 Winners in each Category • Prizes to be announced soon!
NGO ASSOCIATION
MUMBAI JUNIORTHON has empanelled with NGO’s that work towards development & empowerment of children from vulnerable backgrounds via Education / Sports / Health Care, etc.
We seek to provide MUMBAI JUNIORTHON as a platform to create awareness about the NGO & the Cause they support.
The event boasts of fundraising platform for these NGO’s wherein
50% of the registration fees will be donated to these NGO’s.
NGO
Nanhi Kali Atma Magic Bus CCD Trust Education First
CAUSE
Education for Girls Education for Children Sports for Children Health Care for Children Education for Children
JUNIORTHON CARNIVAL
The race will be followed by a fun-filled CARNIVAL .
The CARNIVAL would be from 6:00 am to 1:00 pm.
Attractions Include: Game Stalls Food Stalls Activities / Workshops Entertainment
EVENT SCHEDULE
6:00 am : Participants gather at the Holding Area 6:15 am : Warm Up / Zumba Fitness by our Experts 6:30 am : Tattoo Artists, Face Painters, Mascots 7:00 am : Nasik Dhol / Flag Off Ceremony by a Celebrity 7:00 am : Run Begins 8:00 am : Character Parade & Flash Mob 8: 30 am : Refreshments Distribution 8:30 am : Prize Distribution 9:00 am : Carnival – Game Stalls, Food Stalls, Workshops, etc.
1:00 pm : Event comes to an end
LAYOUT
JUNIORTHON KIT
All participants who register for the run will collect their Bibs & Goody Bags two days before the event between 3rd & 4th December 2015.
Goody Bags to include: • T-shirts • Race Bib • • • Route Map Guidelines Other Run related Information
MARKETING WORTH Rs. 10 LACS
ATL ACTIVITIES DIGITAL MEDIUM BTL ACTIVITIES Print Ads Radio Announcement: Spots + RJ mentions on a leading Radio Station Hoardings: At Prime Location PR Coverage – Children TV Channel, News Channels, Print & Radio www.juniorthon.com
Extensive branding & visibility on the main BKC road Social networking sites (facebook/ twitter/ instagram) Posters and Invitations to 100 Schools PAN Mumbai Event listing (bpbweekend.com, mycity4kids.com, indiarunning.com, runinfinity.com, youtoocanrun.com) SMS Blast Activation @ Partners Outlets: Kiosk Online Booking Portal: Bookmyshow.com
BENEFITS FOR STAKEHOLDERS
NGO
• Media coverage, Monetary benefits, Concept promotion, Visibility, Awareness, Children Connection.
SCHOOLS
• Recognition, Maximum Registration Award, Encouraging Outdoor Activities & Fitness amongst Children
SPONSORS
• Visibility, Branding, Media Coverage, Association with an Annual Property, Opportunity to target Children & Parents, Innovation in Offering
SPONSORSHIP OPPORTUNITIES
ASSOCIATION BENEFITS
5,000 + captive audience Children with Friiends/ Parents 360 ◦ Branding: Print, Web, Outdoor, Events, Broadcast
BENEFITS
Visibility amongst large brands Aspiring runners, athletes from schools PAN Mumbai
PARTNERSHIP PACKAGES Title Partner SPONSORSHIP AMOUNT ₹ 25,00,000 NO. OF SPONSORS LOGO SIZE TO TOTAL COMMUNICATION A. PRE – EVENT: Print Ads Hoardings Radio Mentions Branding @ Partner Outlets 1 4%
Exclusive Activation Facebook, Twitter, Instagram Bookmyshow Leaflets to be distributed in schools E-mailers SMS Blast Juniorthon Website
Diamond Partner ₹ 20,00,000 1 3%
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Platinum Partner ₹ 15,00,000 2 2%
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Exclusive Branding gate, pillars, tobler, etc.) Stall space (entry Branding at Holding Area Branding along the Route: signages, booths, etc.
Logo on Start / Finish Gantry Logo on Backdrop Logo on Event Standees Logo on Bib Logo on T-Shirts Insignia on Trophies Logo on Certificates Sponsor Brochure Registration Kit in Branding at Carnival Area Speech by Management/ Prize Distrbution Race Flagoff by Management Complimentary Registration Vote of Thanks By Emcee
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Participant Database Post Event Press Coverage Television Coverage
C. POST EVENT:
CONTACT US
Paresh Kataria
• 9892008362 • [email protected]
www.partysharty.in
Party Sharty Entertainment Pvt. Ltd.
705, Simran Plaza, 7 th Floor, Junction of 3 rd & 4 th Rd, Khar West, Mumbai – 400052 Tel: 022 – 26005770 / 26005771