Transcript FOR THE FUTURE DREAMERS, OF THE CITY OF DREAMS… SETTING THE STAGE FOR THE HISTORIC RUN…

FOR THE
FUTURE DREAMERS,
OF THE
CITY OF DREAMS…
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SETTING THE STAGE
FOR THE
HISTORIC
RUN…
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THAT SHOWCASES -
BKC
THE NEW BUSINESS
DISTRICT OF
MUMBAI
THE MOST EXPENSIVE
COMMERCIAL
DESTINATION OF
INDIA
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www.juniorthon.com
FIRST EVER U-15 MARATHON IN MUMBAI
Sunday | 6 Dec 2015 | BKC | 6:00 am onwards
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ABOUT
 “FIRST EVER” U-15 Marathon in Mumbai.
 First ever Annual Running Event for Children & Junior Athletes in
Mumbai.
 JUNIORTHON is all about Children running towards a healthier
future and supporting a Good Cause.
 The goal of JUNIORTHON is to encourage Outdoor Activities and
Physical Fitness amongst children by giving them an opportunity to
SET OUT & accomplish the goal of running.
RUN FAST, RUN SLOW, RUN FAR, RUN CLOSE
JUST RUN.
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OUR VISION
 JUNIORTHON aims to create awareness on the rise of Childhood Obesity &
related diseases due to lack of outdoor activities.
 We seek to promote that getting dirty outdoors is healthier than playing
indoors with gadgets which makes children more vulnerable to Vitamin
D deficiency, depression and chronic weight-related diseases.
 Every child needs to play outdoors for his or her physical, social and
emotional wellbeing.
 The event promotes running as an active lifestyle for children and the
entire family.
 We appeal to every parent, teacher & coach to inculcate, support and
exercise their RIGHT TO SPORTS for children!
LOG OFF, SHUT DOWN, GO RUN!
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TARGET AUDIENCE
 School children to participate and benefit from this life changing programme.
 Open to children between the age group of 6 to 15 years with their friends &
family.
 The MUMBAI JUNIORTHON – An annual property that would get bigger &
more challenging with every passing year & something that the children,
parents, coach & schools would look forward to.
Children
Parents
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First ever Marathon for
Juniors in Mumbai
promoting Outdoor
Activities & Fitness amongst
Children. It will commence
with a warm up session by
our fitness experts.
5 Different Categories for
various levels of runners
considering age and distance.
The goal is to introduce
children to long distance
running & encourage them to
FINISH the race.
The race will be followed by
a fun-filled CARNIVAL for
all. It will include Game
Stalls, Food Stalls, Fitness &
Fun Activities, Workshops &
other Entertainment.
MUMBAI JUNIORTHON 2015
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EVENT DETAILS
Date
• Sunday, 6th December 2015
Time
• 6:00 a.m. to 1.00 p.m.
Venue
• Bandra Kurla Complex (BKC)
Participants Age Group
No. of Categories
No. of Participants Per
Category
Total Participants
Total Audience
• 6 – 15 years with their friends/ parents
•5
• 500
• 2,500
• 7,000+
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RACE CATEGORIES
OPENERS
(1 Child + 1
Parent)
BEGINNERS
AMATEURS
DIFFERENTIALLY
ENABLED
PROS
Distance:
Distance:
Distance:
Distance:
Distance:
0.5 km
1 km
2 km
4 km
0.5 km
Age: 6-8 years
Age: Under 11
Age: Under 13
Age: Under 15
Age: Under 15
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REGISTERATION DETAILS
Online Registration: www.juniorthon.com
Registration Fee – ₹ 500/Includes the following:
 Participation in the Mumbai Juniorthon Run
 Run for a Cause
 Coveted Trophy for Top 3 Winners in each Category
 Chance to win the Grand Prize for Top 3 Winners in each Category
 Participation Certificate for All
 T-shirts & Bibs for All
 Refreshments
 Finishers Medal
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• Trophy for Top 3 Winners in
each Category
• School with maximum
registration to win a Trophy
• Grand Prizes for Top 3
Winners in each Category
Prize:
Recognition:
PRIZES / REWARDS
• Prizes to be announced soon!
• Certificates: For all
Participants
• Finishers Medal for everyone
who finishes the race
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NGO ASSOCIATION
 MUMBAI JUNIORTHON has empanelled with NGO’s that work
towards development & empowerment of children from vulnerable
backgrounds via Education / Sports / Health Care, etc.
 MUMBAI JUNIORTHON seeks to create awareness about the NGO
& the CAUSE they support.
 The event boasts of fundraising platform for these NGO’s wherein
30% of the registration fees will be donated to these
NGO’s.
NGO
CAUSE
Atma
Education for Children
Magic Bus
Sports for Children
Education First
Education for Children
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JUNIORTHON CARNIVAL
 The race will be followed by a fun-filled CARNIVAL .
The CARNIVAL would be from 6:00 am to 1:00 pm.
Attractions Include:
Game Stalls
Food Stalls
Activities / Workshops
Entertainment
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EVENT SCHEDULE
6:00 am : Participants gather at the Holding Area
6:15 am : Warm Up / Zumba Fitness by our Experts
6:30 am : Tattoo Artists, Face Painters, Mascots
7:00 am : Nasik Dhol / Flag Off Ceremony by a Celebrity
7:00 am : Run Begins
8:00 am : Mascots Fun Parade & Flash Mob
8:30 am : Refreshments Distribution
8:30 am : Prize Distribution
9:00 am : Carnival – Game Stalls, Food Stalls, Workshops, etc.
1:00 pm : Event comes to an end
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LAYOUT
RUN ROUTE
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JUNIORTHON KIT
 All participants who register for the run will collect their
Bibs & Goody Bags two days before the event between 3rd
& 4th December 2015.
 Goody Bags to include:
• T-shirts
• Race Bib
• Route Map
• Guidelines
• Other Run related Information
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MARKETING WORTH ₹ 10 LACS
ATL ACTIVITIES
DIGITAL MEDIUM
BTL ACTIVITIES
Print Ads
www.juniorthon.com
Radio Announcement: Spots +
RJ mentions on a leading Radio
Station
Social networking sites (facebook/
twitter/ instagram)
Posters and Invitations to 100
Schools PAN Mumbai
Hoardings: At Prime Location
PR Coverage – Children TV
Channel, News Channels, Print
& Radio
Extensive branding & visibility
on the main BKC road
Event listing (bpbweekend.com,
mycity4kids.com,
SMS Blast
indiarunning.com, runinfinity.com,
youtoocanrun.com)
Activation @ Partners Outlets:
Kiosk
Online Booking Portal:
Bookmyshow.com
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BENEFITS FOR
STAKEHOLDERS
NGO
• Media coverage, Monetary benefits, Concept promotion, Visibility,
Awareness, Children Connection.
SCHOOLS
• Recognition, Maximum Registration Award, Encouraging Outdoor
Activities & Fitness amongst Children
SPONSORS
• Visibility, Branding, Media Coverage, Association with an Annual
Property, Opportunity to target Children & Parents, Innovation in
Offering
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SPONSORSHIP OPPORTUNITIES
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ASSOCIATION BENEFITS
7,000 +
Audience Children/
Parents
360◦ Branding:
Print, Web,
Outdoor,
Events, PR
BENEFITS
Visibility
amongst
Large Brands
Aspiring
runners,
athletes from
Schools PAN
Mumbai
OWNERSHIP OF 1st
& ONLY JUNIOR MARATHON
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PARTNERSHIP PACKAGES
Title Partner
Diamond Partner
Platinum Partner
SPONSORSHIP AMOUNT
₹ 25,00,000
₹ 20,00,000
₹ 15,00,000
NO. OF SPONSORS
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1
2
LOGO SIZE TO TOTAL
COMMUNICATION
4%
3%
2%
A. PRE – EVENT:
Print Ads



Hoardings



Radio Mentions



Exclusive Activation
X
X
Facebook, Twitter, Instagram



Bookmyshow



Leaflets to be distributed in
Schools



E-mailers



SMS Blast


X
Juniorthon Website



Branding @ Partner Outlets
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B. DURING EVENT:
Exclusive Branding (Gantry, Runner
Boards, Board, Toblorans)
Stall space


X


Branding at Holding Area



Branding along the Route: runner
boards, signages, booths





X

X
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Logo on Certificates





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Sponsor Brochure in Registration Kit


X
Branding at Carnival Area


X
Speech by Management/ Prize
Distrbution

X
X
Race Flagoff by Management

X
X
Complimentary Registration
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Vote of Thanks By Emcee
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Logo on Start / Finish Gantry
Logo on Backdrop
Logo on Event Standees
Logo on Bib
Logo on T-Shirts
Insignia on Trophies
X
X
X
X
X

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C. POST EVENT:
Participant Database
Post Event Press Coverage
Television Coverage




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
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COMMUNICATION CREATIVE
(working reference)
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BRANDING
(reference pictures)
START / FINISH
GANTRY
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BRANDING
(reference pictures)
RUNNER BOARDS
& BACKDROP
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BRANDING
(reference pictures)
BOARDS &
TOBLORANS
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PARTNERS ON BOARD
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CONTACT US
Paresh Kataria
• +91 9892008362
• [email protected]
www.partysharty.in
Party Sharty Entertainment Pvt. Ltd.
705, Simran Plaza, 7th Floor,
rd
Junction of 3 & 4th Rd, Khar West, Mumbai – 400052
Tel: 022 – 26005770 / 26005771
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THANK YOU
Look forward to your Support.
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