Transcript see presentation - Chandigarh Tourism

WELCOME TO
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CAMPAIGN CLEAN
INDIA/CHANDIGARH
•
.To mark the beginning of
“World Tourism Week-2012”, Chandigarh
Administration observes “Clean Chandigarh Day” today as an introduction
to Clean India/ Chandigarh Campaign by successfully organising Cleanliness
Drives at Plaza, Sec-17 and at Railway Station in the morning.
•
Lack of hygiene and cleanliness particularly in frequently visited tourist
destinations has negatively impacted tourism in our Country. To meet the
challenge, the Ministry of Tourism has decided to launch “Campaign Clean
India”.
•
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The OBJECTIVE
The objective of this Campaign is to ensure an acceptable level of cleanliness and
hygiene levels at various public places. It will involve sensitizing all sections of
society on the importance of cleanliness and hygiene in public places.
CLEANLINESS DRIVES
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The vision
The Mission
• Cleanliness and proper hygiene are •
universally regarded as indispensable
existential norms that must inform and
The Campaign will be a blend of
persuasion,
education,
training,
permeate all our actions. Conversely, lack
demonstration and sensitization of all
of
segments of our society.
or
inadequate
personal
and
environmental cleanliness will have a pull-
down impact on the image-India, the worst
hit being the tourism sector where the first
impression of a visitor is often his last.
Therefore, the vision is to look for an
India that impacts a visitor, to begin
•
The objective eventually will be to
ensure
the
cleanliness
environmental hygiene at
and
specific
identified destinations.
with, for its cleanliness and hygiene.
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APPROACH
•
The approach of Chandigarh Administration is to elicit the support of the Society
and spread the awareness about the importance of Cleanliness and Hygiene.
During the course of the presentation, we draw emphasis on the Scheme of Clean
India/Chandigarh which Chandigarh Administration plans to launch in the days
to come.
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The Scheme - Eligibility
NGOs:
Should be registered as a society or
Schools: should be Recognized,
trust for at least 3 years, actively involved in
of +2 level, Having at least 4
one or more of such work as promoting
community
hygiene,
cleanliness,
sanitation and health; management of
solid waste; slum development; social
sections, or 100 students, each
for
9th,
10th,
11th,
12th
standards.
mobilization and interpretation; capacity
building
and
training; tourism
product
development; and any other work relevant to
the cause of cleanliness in the country. The
applicant NGO should be operative, at least
for a period of three years, in the vicinity of
the destinations it wishes to adopt (within a
radius of
100kms)
Adopter
(Adopting
agencies i.e. PSUs, major
Corporate,
Banks
can
also join in the Campaign
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Selection of Schools/NGOs:
The UT Administration will issue in
newspapers, an advertisement in
two parts – one addressed to the
schools and the other to the eligible
NGOs, inviting expression of interest
to adopt one or more destinations, out
DESTINATIONS:
Constituents of identified
mega destinations will be
available for adoption.
of those indicated, in project mode
under Campaign Clean India. The
advertisements will briefly sketch the
requirements
including
the
PERIOD:
Adoption
of
a
selected
destination/its constituent will
schools/NGOs will be expected to
be allowed for a period of one
responsibilities
that
shoulder.
the
year, which can be considered
for extension by a further
period of two years on the
basis of performance.
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Inspection by MoT:
Performance Evaluation:
The MoT will engage the Quality Council of
In case during the inspection,
India for an independent and objective
the outcome is found to be
evaluation of the state of cleanliness
below the acceptable
specific to each monument chosen for
threshold, the arrangement
adoption. The evaluation will be conducted
might be cancelled
in two stages: first at the time of its adoption
and later after the initial adoption period of
one
year. The
QCI
will
classify
the
improvement over the adoption period as
Final Project Report:
Average, Good, Very Good and Excellent.
The School/NGO/ Adopter will
The Evaluation will be based on uniformly
send a final project report upon
applicable norms.
the
conclusion
period.
in
the
of
project
prescribed
format..
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INCENTIVES
 Based on Quality Council of India classification, the MoT will extend the following
awards along with citations
•
•
To a school:
To an NGO/ Adopter:
•
Rated average
No award
• Rated average
No award
•
Rated Good
Rs. 60,000/-
• Rated Good
Rs. 1, 50, 000/-
•
Rated Very Good Rs. 1,00000/-
• Rated Very Good
Rs. 2,00000/-
•
Rated Excellent
• Rated Excellent
Rs. 2, 50, 000/-
Rs.2, 50, 000/-
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Formalisation of Effort
A Memorandum of Understanding specific to each destinations/ its constituent
assigned under this scheme will be signed by the school/NGO/ Adopter concerned
and the Ministry of Tourism through Chandigarh Administration
 In the End, I will like to request all the schools/NGOs/ Adopter to come forward
and
willingly
participate
in this new
endeavour
by the
Chandigarh
Administration. May also actively participate in the programmes scheduled for
“World Tourism Week-2012.”
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Let us all join hands towards
a cleaner INDIA
a cleaner CHANDIGARH
TOGETHER WE’LL DO IT!
Ph: 0172-2740420
Website: www.chandigarhtourism.gov.in
Email: [email protected]
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