Transcript Neighborhood Main Street Programs

Operating a Commercial Revitalization
Program with
the Main Street Approach
Understanding Main Street
What happened to Main Street?
Vehicle-
aholics
Then Came
The “Four” Points of the
Main Street Approach
Design
Organization
Promotion
Economic Restructuring
Safety & Cleanliness
Urban Neighborhood Issues
Multi-cultural issues
More Image problems- Real and Perceived
Fewer local volunteers
Neighborhood Main Street Initiative
Results of Demonstration
$31 million in public
and private
investment
200 net new
businesses
835 new jobs
Improved Perceptions
Sense of Pride and
Place
Why Main Street Works
The 8 Guiding Principles
Comprehensive
Assets
Incremental
Quality
Self-Help
Change
Partnerships
Implementation
Stakeholders
Business Owners/
Merchant Orgs
Property owners
Residents
Consumers
City Staff
Other Public
Agencies
Non-Profit Orgs
Civic Orgs
Professionals
Bankers
Econ Dvlpmt
organizations
Schools
Media
Chamber of
Commerce
Artists
Other
Main Street Approach
Organization
Four Point Approach
DESIGN
Coordinate
efforts to
improve the
physical
appearance of
individual
businesses and
the Main Street
area as a whole
Public Improvements
–
–
–
–
Streetscape Improvements
Cultural Arts Banners
Park improvements
Bus Shelters, etc.
Historic Preservation
– Building Restoration
– Historic Markers
Façade Improvements
– Matching Grants
– Design Assistance
Four Point Approach
Façade Improvements
Design
Wrong message
Beautification Projects
• Public Art
• Involve
community

Community Buy-In

Maintenance Plan
Neighborhood Context
Historic context
Main Street Approach
Safety and Cleanliness
Enhance the
Public Safety
and
Cleanliness of
the Main
Street area
Safety
– Constructive
relationship with Police
& with service agencies
Cleanliness
– Youth Ambassadors
– Clean-up Events
– Improved Trash Cans
Education
Safety and Cleanliness
Main Street Approach
Promotion
Market the
commercial
district creating
an identity that
residents are
proud of and that
helps local
businesses
succeed
Image
Enhancement
– Business Directory
– Signs and Banners
Retail Events
– Sidewalk Sales
– A Taste of ………
Special Events
– Cultural Festivals
Special Events
Dia de los Muertos
Fruitvale Festival
Main Street Approach
Economic Restructuring
Strengthen
and broaden
the economic
base of the
neighborhood
commercial
district
Market Analysis
– Community Market
Strategy
– Customer Surveys, etc.
Business Assistance
– Group Workshops
– One-on-one business
assistance
Business Attraction
– Outreach Program
– Space Locator Service
Niche Opportunities & Constraints
Four Point Approach
Economic Restructuring
• Business/Property owner education
• Seminars
• One-on-one’s
• Other types of Communication
Urban Success Factors
Funding
Unified organization
Dedicated, pro-active Manager
Program acts as a “Bridge”
Action Plan –Tangible accomplishments