Transcript Booking platform - International Hotel & Restaurant Association

IH&RA Hotel booking platform
Introduction to IH&RA online
booking platform project
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IH&RA Hotel booking platform
Summary:
1.
Who are we: Our Group
2.
IH&RA Project
3.
Objectives
4.
Home page project
5.
The hotel website and booking engine
6.
Operating structure
7.
Conclusion & Strategy
8.
References
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IH&RA Hotel booking platform
1 WHO ARE WE - OUR GROUP
Our group :
Group of companies owned by or close partner with the LG Finance
Group :
• Minerall Communication : marketing & communication
company with a particular focus on SEO and website
development dedicated to the tourism and hospitality
industries
• Johnson & Lewis : financial consulting, fund raising and
financing
• LG Finance : equity investments, business consulting
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IH&RA Hotel booking platform
2 IH&RA PROJECT
Initiated at the 49th annual IH&RA congress
held in Katmandu in November 2011 :
• Develop and operate an international Website and Booking
Engine for hotel reservation
• Designed and created by the hoteliers for the hoteliers
• Bookings directly with hotels members
• Low commissions to recover for the finances invested
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IH&RA Hotel booking platform
2 IH&RA PROJECT
Main features
• Available in ​English, French, Spanish, Chinese, Arabic
languages
• A loyalty system to get freebies
• Global membership of national associations (IH&RA), each
national association providing its database
• Hotel apartments will also be included
• Automatic generation of mini-website for each hotel
designed for internet booking
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IH&RA Hotel booking platform
3 OBJECTIVES
One major goal:
Increase in revenues and profitability for the
whole hospitality industry
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IH&RA Hotel booking platform
3 OBJECTIVES
Targets:
• A special focus on user-friendliness and effectiveness for the
all chain :
• SEO and search engines’ first page appearance for traffic
• User-friendliness for hotels’ clients and net surfers : quick and
easy booking process
• User-friendliness for members : ease of management and
administration
• Notoriety increased for IH&RA, national associations and
hotels
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IH&RA Hotel booking platform
3 OBJECTIVES
Targets:
• Attractiveness for members:
• Easier management of capacities and rates
• Easier administration (eg commissions follow-up,
reconciliation and payment)
• Increased presence on the internet
• A tool for generating more business
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IH&RA Hotel booking platform
3 OBJECTIVES
Targets:
• Attractiveness for net surfers:
• A large, comprehensive and diversified offer
• User-friendliness
• Loyalty program
• Perception of the IH&RA as a label for excellence and quality
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IH&RA Hotel booking platform
4 Home page project
Booking platform
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IH&RA Hotel booking platform
5 THE HOTEL WEBSITE AND BOOKING ENGINE
The booking platform relies on a program whose purpose is to treat the
whole process of booking all types of accommodation via the Internet.
The booking Platform is made of three modules:
Platform-Supervisor ©
Platform-Manager © management interface
Platform-Client ©
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IH&RA Hotel booking platform
5 THE HOTEL WEBSITE AND BOOKING ENGINE
SUMMARY
It is the administrative interface of the Booking System
• Members’ details registration
• Charge the commissions generated
• Access to a set of tools for activity analysis
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IH&RA Hotel booking platform
5 THE HOTEL WEBSITE AND BOOKING ENGINE
Main functions
• Institutional Management in distributed hotels and / or members
• Activity report for each member
• Billing / Regularization
• Analysis Tools
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IH&RA Hotel booking platform
5 THE HOTEL WEBSITE AND BOOKING ENGINE
Dedicated and private area for each hotel
Platform-Manager allows the manager of a registered hotel to
access and update all information related to its business in real
time and in full confidentiality (protected area, secure access).
Platform-Manager can be set to allow for restricted access to
management modules according to profiles
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IH&RA Hotel booking platform
5 THE HOTEL WEBSITE AND BOOKING ENGINE
Main functions
•Customized homepage displaying private information
•Description of the hotel
•Rates and stays Management
•Special offers Management
•Planning management
•Activity follow-up
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IH&RA Hotel booking platform
5 THE HOTEL WEBSITE AND BOOKING ENGINE
The intuitive interface for clients’ bookings
The search engine Platform-Client offers several options to the
Internet user
The effectiveness and simplicity of the booking engine lead the
Internet user through a 3-click booking process
The Platform-Client interface offers other powerful and
fundamental features
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IH&RA Hotel booking platform
5 THE HOTEL WEBSITE AND BOOKING ENGINE
Main functions
•Search for accommodation according to various criteria
•Choice of accomodation and securitised payment
•Quickbook
•Access to related services when selected (e.g. travels, cars
rentals…)
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IH&RA Hotel booking platform
6 Operating structure
A dedicated structure will be set up to efficiently manage, run
and maintain the platform.
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IH&RA Hotel booking platform
7 CONCLUSION & STRATEGY
By hoteliers for hoteliers
The project is designed as a whole
(platform development,
operational teams)
Our group of partners takes in
charge the construction works and
organize the development teams
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IH&RA Hotel booking platform
7 CONCLUSION & STRATEGY
Current stage …
We advise IH & RA to ensure the long-lasting success of this project
by retaining control of its booking engine.
We are therefore ready to transfer :
• the mastering of the expertise required
• the knowledge of the appropriate technology
• the ability to maintain and develop the platform.
With its experience and advice in tourism and hotel bookings (see
references thereafter), our group is committed to successfully
implement the methods and concepts presented in this document.
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IH&RA Hotel booking platform
8 REFERENCES
www.cote.azur.fr
www.fr.federal-hotel.com
www.federal-hotel-tunisie.com
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IH&RA Hotel booking platform
8 REFERENCES
www.aux-antilles.fr
www.cuisine-francaise.com
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IH&RA Hotel booking platform
Thank you for your attention
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