Transcript COR CAROLI PRESENTATIONx

International Regatta
“Cor Caroli – Bavaria Yachts,
powered by Lexus”
Welcome aboard!
Benefits of Regatta Sponsorship
Effective Sponsor Brand
Communication
• Premium brand promotion
– Selected audience
• Direct advertising
– Branding
• Boat branding
• Event branding
• Clothes branding
– Extensive Media coverage & Social network
presence
– Outdoor advertising
– b2b communication
Internal Brand Benefits
• VIP guests
– Build better partnerships in high-end, but yet
informal setting
– Bring ultimate experience to your most loyal &
important parners
• Team building
– Motivation of the team
– Employee’s achievement appraisal
Cor Caroli 2013 vs. 2012
Getting better every year
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23% increase of boat participation
25% increase of yachtsmen participants
Boats from 7 countries – 1 more than in 2012
35% increase in print and online publications
All sponsors from 2012 supported 2013 event
(excl. Vivacom due to objective circumstances)
• All sponsors from 2013 claimed participation
in 2014 event
XIII International Regatta
“Cor Caroli – Bavaria Yachts, powered by Lexus”
Varna / Nessebar / Balchik / Varna
14 – 18 August 2013
2013 Event Sponsors
2013 Event Schedule and Participants
 Event dates:
14 – 18 August 2013
 Schedule:
14 August – Opening ceremony; Pro-Am Race I
15 August – Race I: Varna – Nessebar (42 nm)
16 August – Race II: Nessebar – Balchik (53 nm)
18 August – Race III: Balchik – Varna (18 nm); Closing ceremony
 47 yachts from 7 countries:
Bulgaria, Austria, Ukraine, USA, Panama and France
 320 sailors
Event Partners &
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Anett & Co
Suunto
UK Sailmakers
International Hotel Casino &
Tower Suites
Happy & Capt. Cook
Restaurants
Bulgarian Lottery
Domaine Boyar
Romance Confectionery
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Media
Darik Radio
National Radio Varna
Sportal.bg
QM Media
Netinfo
Pro-Am Race I
14.August 2013
Opening Ceremony
14.August 2013
Texaco Havoline Offshore Race I
Varna – Nessebar / 15.August 2013
Sponsor day 1 - Nessebar
16.August 2013
Konica Minolta Offshore Race II
Nessebar - Balchik / 16-17.August 2013
Sponsor day 2 - Balchik
17.August 2013
Sogelease Offshore Race III
Balchik - Varna / 18.August 2013
Closing Ceremony
18.August 2013
Event Branding
16.August 2013
Sponsor day 1
Nessebar
Nessebar
Nessebar
Event Branding
17.August 2013
Sponsor day 2
Balchik
Balchik
Balchik
Event Branding
Tent
• 2 tents 5x5m (10x5 total)
Event Branding
Flags
• Standard flags (120x300)
• “Winder” type flags (100x361)
Standard Flags – 120x300
Standard Flags – 120x300
Winder flags – 100x361
Winder flags – 100x361
Boat Branding
Yachts
• Three sizes of stickers,
tailored to the size of the boats
• Forestay flag – 100х400
Forestay Flag – 100x400
Forestay flag – 100x400
Stickers
Branding
Billboard
10 locations in Sofia, Varna and Bourgas
Branding
Citylight
20 locations in Varna
Branding
Hostesses
Clothes design
Branding
Award & Press stage
• Award stage – 532x300
• Press stage – 400x250
Award stage – 532x300
Award Stage – 532x300
Press stage – 400x250
Press stage – 400x250
Branded clothes
• More than 420 sets of hat and T-shirt were
distributed among the event participants
• Polo shirts and hats for organizers and VIP guests –
100 sets
• Full sailing equipment for Lexus yachting crew: polo
shirt, hat, jacket, bag and hat holder – 27 sets
Branded clothes
Cups and Plates
VIP Yacht sail
• Nessebar:
2 voyages with catamaran x 30 people = 60 people
• Balchik:
5 voyages x 12 people = 60 people
Event invitation
Press Clipping
Press Clipping until 10.09.2013
17 Print Media:
Total print publications: 33
Regional media
12 publications in 5 newspapers
National media
12 publications in 7 newspapers
Magazines
9 publications in 5 magazines
143 Online Media:
Total online publications: 423
Regional media Total of 85 publications in 31 websites
National media
310 publications in 104 websites
International media
3 publications in 3 websites
facebook publications
Total media: 160
Total publications: 456
25 publications in 5 facebook pages
Press Clipping & Selected Pictures
ftp://ftp.toyota.bg
User: journalist
Password: pass4journalist
From the above ftp you can, please download:
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The full 2013 press clipping: COR CAROLI PRESS CLIPPING.zip (182 MB)
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Selected pictures 2012: COR CAROLI 2012 PICTURES - SELECTION.zip (1.9 GB)
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Selected pictures 2013: COR CAROLI 2013 PICTURES - SELECTION.zip (1.2 GB)
Thank you!