Transcript DEVELOPING A PERSONAL MARKETING PLAN

DEVELOPING A PERSONAL
MARKETING PLAN
Defining and Refining Your Personal Branding, Value
Proposition, and Career Management Strategy
7/21/2015
Developing A Personal Marketing Plan
Version 5.0
ABOUT JOBGROUP.ORG
• Mission statement – JobGroup.org empowers
professionals to effectively manage their careers by
promoting networking, volunteerism, and job search
skills.
• Eight module curriculum presented weekly
• Online resources
• Networking events
• Recruiter engagement
• Volunteers
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ABOUT THE PRESENTATIONS
• JobGroup.org is an organization that exists to facilitate
your job hunt and career
• We have compiled the best information that we have
from our own experience and other sources
• These presentations can benefit hugely from your input;
don’t be shy about asking questions or contributing!
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WHAT IS A PERSONAL MARKETING PLAN?
• Roadmap to career
• Focus efforts on finding the job you
want
• Benefits:
– Strategy for attaining goals
– Metrics for success
– Enhanced ‘resume’
– Plan/focus for networking
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Back to Basics: Marketing
• Personal Marketing Plan = Plan to
market yourself
• Who better to market yourself than you?
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Back to Basics: Marketing Example
• What is it/what does it do?
• How much does it cost?
• Why should I buy THIS one? What
makes it different than any of the
others?
• Is this it?
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Elements of Personal Marketing Plan
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Position titles
Competencies/Skills list
Branding Statement
Target Market
Target Companies
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Elements of a Personal Marketing Plan
• Position Titles
– Titles that fall within your job/career plan
– Consider job postings you have encountered in the past
that fit your search criteria
– Cast your net as wide as you like, but make sure that
these items reflect your goals/vision
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Elements of a Personal Marketing Plan
• Competencies/skills list
– List all applicable skills
– Categorize by
competencies
– If you are looking for
inspiration, go through
things you do or have
done (email)
– Revisit and update at
intervals
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Elements of Personal Marketing Plan
• Branding Statement
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Brands/Branding
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Elements of Personal Marketing Plan
• Personal Branding Statement
– Replaces “what I want” with “how I add
value”
How do I create a memorable
branding statement?
By using your personal career mission
statement.
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Values
Vision/goals
Personal Branding
Statement
Mission
Statement
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Values
• What do you value most in a job?
• Brainstorm important values
– Narrow to 3-5 most important
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Values Activity
• 3” X 5” card
• Small brainstorm
• Draw 2-3 of your career related values
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Vision
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Vision
Creating a Vision Statement
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Vision
Questions to help create your vision brainstorm:
• What type of job do I want?
• What would I want to be responsible for?
• What type of boss/coworker/team would I want?
• What kind of hours would I want to work?
• What kind of company would I want to work for?
• What sort of company culture would I want to work in?
• How much money would I want to make?
• What would I want my approach to stress, my workload
and deadlines be?
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Vision Statement
• Incorporate values and where you want
to go
• To create a vision answer the following:
– Where do I want to go (dream BIG!)?
– What do I need to do to get there?
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Elements of Personal Marketing Plan
• Create goals to get to your vision
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DEVELOP PERSONAL SKILL SET
• Follow/Learn current trends in your
industry/region
• Books
• Soft & hard skills
• Classes
• Certifications
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SET “SMART” GOALS
• Great way to create valuable goals for
your job hunt (or any other aspect of life)
– Specific
– Measurable
– Ambitious, but Achievable
– Relevant
– Time-Based
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Elements of Personal Marketing Plan
• Mission Statement
– What is the purpose of the business
(you)?
– Incorporate concepts from Values and
Vision (and goals)
• How to create:
– Combine aspects of values, vision and
goals.
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Values
Vision/goals
Personal Branding
Statement
Mission
Statement
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Elements of Personal Marketing Plan
• Branding Statement
– replaces “what I want” with “how I add
value”
• How to create:
1. What do you do?
2. What is your target audience?
3. How are you unique?
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Elements of Personal Marketing Plan
Example Branding Statement:
• “I’m a Computer Technology Manager and
Biomedical Engineer keeping the machines
running smoothly from desktop to the
treatment room. Not for my health, for
yours.”— Chris Welch
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Elements of Personal Marketing Plan
• Target Markets
– List the qualities of
the companies for
which you would
like to work
– Location
– Industry
– Size
– Corporate Culture
– Specific Firms
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Elements of Personal Marketing Plan
• Target Companies
• Research for companies that:
– Fit your ideal profile
– Have potential to grow into your profile
– Offer other intriguing professional opportunities
• Update Your Plan
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DEVELOP SUPPORTING MATERIALS
IMPORTANT: Make certain that your
message is clear & consistent!
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Resume
Interview Packet
Recruiter Packet
Compensation Packet
Elevator Pitch
Logo
LinkedIn/Other Online
profile(s)
• Blog
• Vanity Website
• Domain
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Now what?
Use Personal Marketing Plan for
networking:
• Reaching out to companies that align
with PMP
• Asking for the “right” help
• Network more, apply less
• Attend the JobGroup networking
presentation!
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CHECK THIS OUT!
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careerealism.com
eHow.com
quintcareers.com
dummies.com
business2community.com
brandyourself.com
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SUMMARY
• Assesses your current
status; a ‘starting point’
• A means to measure
progress and provide
meaningful feedback
• A basic plan to kick
start progress towards
your goal
• Continual improvement
loop!
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This Presentation is Available Online
• http://www.jobgroup.org/curriculum
Connect to JobGroup Social Media
Jobgroup
@Jobgroup
Portland Jobgroup
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