Transcript ppsx

An Ultra Cycle Race
643 km From Pune to Goa
‘Race Across America’ (RAAM) Qualifier
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
EVENT DESIGNED AND CONCEIVED BY
Divya Tate – The motivating force behind Inspire India
Ultra Cyclist
Long Distance Ride Organiser
National representative to Audax Club, France
India head of Audax India Randonneurs
Race Director – Pune Races
International Race Experience
2010-11
2010-14
2011-14
2011-14
2012-14
2012-14
First Woman from India to 1200km Paris Brest event
Organised 50 rides of 200 km to 1000 km
Overseen over 300 Rides of 200 km to 1200 km
Growth from 3 cities to 15, from 200 cyclists to 2500
Bi-annual Lifecycle PBCh Races, Monthly Cymour CRC Races
Race Across America – 2012 - Crew member for Indian, 2013
- For American team, 2014 - Race Official
TEAM INSPIRE INDIA
Farhad Patel – Partner at Deccan Cliffhanger
• Long Distance cyclist
•Organiser of Brevets in Pune Randonneurs
•Owner of The Lemon Tree – Design, Media
Management and Logistics
•Logistics in charge - Pratapgad Warriors.
Mayur Khivsara – Partner at Deccan Cliffhanger
• Mountaineer – Basic course at Nehru Institute of Mountaineering
• Outdoor Safety expert. Official with NEF Enduro3 for 7 yrs
• Owner at Backpack Outdoors - Organising Treks, camping &
outdoor Events.
• Logistics and Co-ordinator for Cycling and cross country running
events
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
THE EVENT
Pune Start – 29th Nov 2014
An International event - The First of it’s
kind in India
DETAILS
DATE : 29th Nov 2014
START : Pune – The city of cycles
FINISH : Miramar Beach, Goa – A popular tourist spot
DISTANCE : 643 kms(400 Miles)
FORMAT : Solo event and Team Based relay event
Goa Finish – 30th Nov 2014
ROUTE
The Race Covers 640 Kms – 500 km on NH4
Cities, Holiday destinations covered - Pune to Goa
• Pune
• Panchagani
• Mahabaleshwar
• Satara
• Kolhapur
• Belgaum
• Dharwad
• Goa
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
1st Edition – 22nd Feb
2014
Race in Brief








22 Participants
30 crew members + 30 Officials
1 International athlete from UK
Branding on 20 cars supporting the race
Branding at 6 time stations at major cities
along route
Excellent National and local Media
coverage
Viral International and National Social
Media coverage
100 Attendees at Award Ceremony in Goa
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
1st Edition – 22nd Feb 2014
Start
Press Conference
Dinner ceremony
On the Road
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
1st Edition – 22nd Feb 2014 – PRESS
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
SPONSOR BENEFITS
6 Branded Kiosks enroute,
enjoy a high visibility.
Branded kiosks at a similar Cycle
Race
The Race Covers 640 Km on NH4, from
Pune City to Goa, passing through
Panchagani, Mahabaleshwar, Satara,
Kolhapur and Belgaum on NH4.
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
SPONSOR BENEFITS
Over 20 Official and Support vehicles
display sponsor branding for the entire
distance since they will be travelling
slowly alongside participants, drawing a
lot of attention on NH4 with High Traffic
volume
Branding on all event Collateral
Sponsors Branded vehicle at event
Branding on support vehicles at Race Across AMerica (RAAM)
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
DEMOGRAPHICS
• Participants from 18 to 60 years in age, are expected from various cities around India.
• All participants are educated upscale consumers, using premium products and
services.
• The demographic of the participants and others involved in the event is in the high
income bracket, matching the customer profile for a premium product.
• The Branding on 6 Kiosks and over 20 vehicles along the entire length of race will
enjoy high visibility across a wide demographic.
Participant BENEFITS
•
•
•
•
•
Medical Aid
Tech Support
Water, Energy Drinks
Energy Bars
Dinner Ceremony in Goa
•
•
•
•
Finishers Awards
Finishers Certificates
Participants Jerseys
Prizes, Goodie Bags
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
Inspire India Future Plans
2 Great Ultra Races – Every alternate year – Will
be on the International Ultra Calendar,
Expected to draw International attention
• The Great Indian Peninsula Race – 400o km from
Mumbai to Kanyakumari to Bhuhaneshwar – Sept
2015
• The Trans-Ind Ultra – 4000 km from Kanyakumari
to Khradungla – Sept 2016
The Trans-Ind Ultra – 4000 km from Kanyakumari to K
The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by
SPONSOR BENEFITS
Press
Press Release Pre event
Conference and Event
Publicity,
Posters, SMM,
Website
Title
Branding at Emphasis in Special Mention
Sponsor – Press
Press Release in all Pre event
Sponsor
Conference and in all pre Publicity,
logo in
, Start and and post
Posters, SMM,
Event
Finish
event press Logo and link on
Composite
Coverage
Website
Branding
Opportunity
on Race
Vehicles
Prominent
Branding on
all Race
Participants
and official
Vehicles
Branding
Opportuni
ties along
the route
Opportunit
y to do full
Branding
on Control
point
Kiosks
Finish
Backdrop
Jerseys and Racer No.s, Event
3 year
Officials Tee - Awards and Sponsorshp Relationship
Shirts
all race
Deccan
with Inspire
Collateral
Cliffhanger India
Sponsor
Prominent
Prominent 8,00,000/- 20,000,00/- 3
Branding and Logo on Front Logo on all 1 only
Deccan
Prominent
of Jersey and Racer No.s,
Cliffhanger
Position of
Official Tees Awards and
events. Right
Logo on
Printed
of first refusal
Backdrop
Material
to The Great
Races
Presenting Branding Mention in
Mention in all
Prominent Opportunit Prominent
Logo on back Logo on
3,00,000/- 7,50,000 /Sponsor
Opportunit Press Release, Pre event
position
y to display position on of Jersey and Racer No.s 1 only
for 3 Deccan
y at Press Press
Publicity,
Branding on branding Finish
Official Tees and Printed
Cliffhanger
Conference Coverage
Posters, SMM, Cluster on all at Control Backdrop
material
Races
, Start and
Logo and link on race vehicles points
Finish
Website
Platinum
Sponsor
Better
Mention in
positioning Press Release,
of Logo
Press
Coverage
Logo on
Event
Signage
Better
Positioning of
Branding in
Logo Cluster
Gold
Sponsor
Logo
Cluster in
Event
signage
Logo
Cluster
Better
Positioning
of Branding
on Race
Cluster on all
Race
Vehicles
Logo Cluster
Silver
Sponsor
Mention in all
Pre event
Publicity,
Posters, SMM,
logo and
hyperlink on
website
Logo Cluster
Logo Cluster
Logo on
Sleeves of
Jersey and
Official Tees
Better
Positioning
of Branding
in Logo
Cluster in
Printed
material
Logo
Logo Cluster Logo on back Logo Cluster
Cluster on
pockets and in all Printed
cluster on
material
Tees
Logo Cluster Logo
Logo Cluster Logo Cluster Logo Cluster
Cluster
i
1,25,000/- 3,00,000/-for
2 only
3 Deccan
Cliffhanger
Races
75,000/- 3
only
25,000/-