Transcript Presentation of the Imperiia Zhyriv 4 130 kB

the gift of sun
© Imperiia zhyriv 2015
the gift of sun
1. About Us …………………………………….. slide No. 3
2. Company Profile…………………………….. slide No. 4
3. Production……………………………………. slide No. 5
4. Quality and Safety……………………………slide No. 6
5. Advantages of Products……………………..slide No. 7
6. Our Trade Marks…………………………….. slide No. 8
7. Portfolio of TM Maselko…………………….. slides No. 9-17
8. Portfolio of TM Mako………………………... slide No. 18
9. Portfolio of TM Loren………………………...slides No. 19-26
10. Our Contacts………………………………… slide No. 27
© Imperiia zhyriv 2015
the gift of sun
LLC «Imperiia zhyriv» - is a Ukrainian food manufacturer that
specializes on producing high quality margarines.
For over than 7 years of its existence, Imperiia zhyriv, LLC managed to get
recognition as a domestic manufacturer of high-quality, useful and safe food
products and gain reputation of a responsible and reliable partner.
The Company was founded in 2007. The Company produces a wide range of
high quality and exclusive products in accordance with own formulae. Now the
Company employs over 120 highly qualified specialists in production, logistics,
sales and finance. It is the place, where important marketing decisions are taken
and implementation of development plans for Ukrainian and foreign markets is
coordinated.
The arsenal of the Company includes 2 main brands: Maselko and Loren. Under
these brands the Company produces the following food products:
4 types of consumer margarines;
3 types of culinary margarines;
8 types of professional margarines for industry.
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© Imperiia zhyriv 2015
the gift of sun
OVER 120 EMPLOYEES
PRODUCTION OF OVER 4000 TONS
OF PRODUCTION PER MONTH
Since its foundation, the basic principle of ©
Imperiia zhyriv, LLC has been continuous
development and the highest quality of
products.
The
result
of
innovative
development, improvement of production
processes, development of new products and
implementation of advanced technologies as
well as high quality raw materials is high
quality production at affordable prices.
1 LINE FOR PRODUCTION OF SOFT
MARGARINES
1 LINE FOR PRODUCTION
PROFESSIONAL MARGARINES
OF
2 LINES FOR PRODUCTION OF
CULINARY MARGARINES
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© Imperiia zhyriv 2015
the gift of sun
Our production is a systematic approach to quality control of
manufactured products at all production stages, which allows provide
consumers with useful and tasty products
Our competitive advantages are as follows:
• Quality - we offer our customers only high-quality, original in their
production and delicious products.
• Naturalness - during production process we use only natural raw
materials, that is fully consistent with the trends in consumer demand for
healthy way of life and nutrition.
• Price policy - we take into account the growth rate of consumer basket,
that is why our products are best suited for consumers with average and
below average income, caring for family health and budget.
Own exclusive formulae multiplied by modern and advanced to business
requirements and competitive environment technologies are the
components that allow Imperiia zhyriv, LLC hold strong positions at the
food market.
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© Imperiia zhyriv 2015
the gift of sun
The Company's success depends on the level of consumers’ confidence in its brands and competitive capabilities of
produced products and provided services. Today, under the conditions of continuous growth of offers, consumers’
confidence and the advantage when making choice can be achieved only at the account of high standards of safety,
compliance and quality of finished products.
Quality Management System of Imperiia zhyriv, LLC includes requirements for food safety and food regulation. It also
determines quality policy that every employee daily turns into high quality standards at the workplace. The basic principle of
the policy is winning consumers’ trust and loyalty, guarantee of safety and compliance with the requirements as well as
involvement of all the staff to quality assurance.
The key to the efficient functioning of the system is thorough risk analysis at all the stages and implementation of events
aimed to potential risk management with the purpose of prevention, avoidance or reduction of hazards, that in its turn helps
to minimize inconsistencies in quality, crisis and negative opinion of products.
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© Imperiia zhyriv 2015
the gift of sun
SPECIAL TASTE
• the variety of formulae and combination of
ingredients.
NUTRIENTS
• vitamins: A, D, E, β-carotene and other nutrients.
ECO-PACKAGING OF CULINARY MARGARINES
• similarity of packaging (regarding its chemical
composition) to egg shell, ability to selfdecomposition, including under ultraviolet rays,
safety for human health and environment;
• assurance of long-term storage product;
• possibility of heating in microwave ovens.
STABLE QUALITY
•
quality control of raw materials and
compliance with hygiene standards;
•
advanced
equipment
and
modern
production technology providing excellent
quality of finished products;
•
preservation of natural properties and
nutritional value;
AFFORDABLE PRICE
•
perfect ratio of average price and high
quality focused on an economic customer.
EASE OF USE
• variety of packaging by volume for provision of
choice;
• division of margarines into "culinary" - for
cooking and "sandwich" - for eating.
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© Imperiia zhyriv 2015
the gift of sun
the gift of sun
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© Imperiia zhyriv 2015
the gift of sun
SANDWICH MARGARINES
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© Imperiia zhyriv 2015
the gift of sun
SANDWICH MARGARINES:
Low in Calories Soft Margarine "Nizhnyi 25%"
Calorific value: 227 kcal / 100g
Packing: plastic cup
Weight: 480 g and 245g
This type of margarine is intended for the whole family,
ideally suits for those who want keep fit.
Its light green formula helps to reduce blood cholesterol
level and improve functioning of cardiovascular system.
Low in Calories Soft Margarine "Nizhnyi 25%" has the
best quality-to-price ratio.
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© Imperiia zhyriv 2015
the gift of sun
SANDWICH MARGARINES:
Low in Calories Soft Margarine "Firmovyi 50%"
Calorific value: 451 kcal / 100g
Packing: plastic cup
Weight: 480 g and 245g
This type of margarine is perfect for breakfast.
Due to nice creamy flavor it ideally suits for side
dishes and sandwiches. New improved formula
provides excellent quality and universality of its
use to your taste.
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© Imperiia zhyriv 2015
the gift of sun
SANDWICH MARGARINES:
Low in Calories Soft Margarine "Buterbrodnyi 40%"
Calorific value: 360 kcal / 100g
Packing: plastic cup
Weight: 950 g, 480g and 245 g
We all know the feeling when we are trying to cook a
morning sandwich, getting hardened butter out of the
fridge. Low in Calories Soft Margarine "Buterbrodnyi
40%“ will never let you to start a day with
disappointment, since its high plastic properties (even in
cooled condition) allow easily use the product just taken
from the refrigerator. It is perfect for combination with
fresh bread and its formula enriched by sea salt provides
the body with a daily norm of iodine and essential
minerals and substances.
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© Imperiia zhyriv 2015
the gift of sun
SANDWICH MARGARINES:
Medium in Calories Soft Margarine "Evropeiskyi 70%"
Calorific value: 631 kcal / 100g
Packing: plastic cup
Weight: 480 g
This type of margarine is unsurpassed for cooking, since it
allows cooking at higher temperature without burning,
smoke and splashes, is not absorbed by product, ensures
crisp. Due to the high fat content, it perfectly suits for
baking, frying, side dishes and sandwiches, adding them
pleasant flavor. The presence in the product of fat-soluble
vitamins A, E improves memory and vision.
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© Imperiia zhyriv 2015
the gift of sun
CULINARY MARGARINES
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© Imperiia zhyriv 2015
the gift of sun
CULINARY MARGARINES:
Table Margarine "Desertnyi Osoblyvyi 40%"
Calorific value: 360 kcal / 100g
Packing: ecoline, foil
Weight: 250 g
Low in calories margarine is designated for cooking
home-made desserts. It is equally wonderful for cooking
pastries and delicate creams. It is easily aerated by
whipping and keeps the shape.
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© Imperiia zhyriv 2015
the gift of sun
CULINARY MARGARINES:
Table Margarine "Vershkovyi Klasychnyi 60%"
Calorific value: 542 kcal / 100g
Packing: ecoline
Weight: 250 g
Packing: foil
Weight: 250 g and 400 g
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This type of margarine is recommended for use in
cooking, especially baking shortbread cookies, cakes and
pastries. Due to natural dried cream it has pleasant flavor
and is perfect as dressing for potatoes, cereals, pasta,
vegetables and other food products.
© Imperiia zhyriv 2015
the gift of sun
CULINARY MARGARINES:
Table Margarine "Soniachnyi 72%"
Calorific value: 649 kcal / 100g
Packing: ecoline
Weight: 250 g
This type of margarine is recommended for use in
cooking, especially baking shortbread cookies, cakes and
pastries. Due to natural dried cream it has pleasant flavor
and is perfect as dressing for potatoes, cereals, pasta,
vegetables and other food products.
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© Imperiia zhyriv 2015
CULINARY MARGARINES:
Soft low calorie margarine "Volynskyi 25%«
Calorific value: 227 kcal / 100g
Packing: foil
Weight: 250 g
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Soft low calorie margarine "Volynskyi 25%" is your right hand at
the kitchen, since its quality and taste, as it always has been, meet
the highest European standards. Being produced under a new
recipe, soft low calorie margarine "Volynskyi 25%" in convenient
packaging is the classic of unsurpassed pale creamy taste. This is a
full-value product created on the basis of special recipes,
recommendations of doctors and nutritionists, with the addition
of components in the most useful for human proportions that will
satisfy the most demanding customers.
© Imperiia zhyriv 2015
CONFECTIONERY SOFT MARGARINE "PREMIUM"
Calorific value:
739 kcal / 100g
Melting point:
25-36◦С
Tarn packing:
corrugated box
Weight:
20 kg
Specialized confectionary margarine is produced with due regard
to the requirements for the manufacture of semi-finished
products. In developing own recipes, such margarine is
recommended for use instead of butter in base creams. This
product is used in cooking fillings and cake layers, rolls and
pastry, souffle for cakes and cream decorations. We recommend
using it for making high quality shortbread and other types of
confectionery.
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© Imperiia zhyriv 2015
CONFECTIONERY SOFT MARGARINE "PREMIUM“
ADVANTAGES OF USE
• due to optimal content of fat basis triglycerides, our
• long shelf life of semi-finished product (up to 120
hours);
• absence of seasonal variations in melting point and
hardness;
• does not require any changes in technological circuits
and equipment, allows cooking semi-finished cream
products which actually don’t differ from basic creams
made of butter by organoleptic and physico-chemical
parameters;
• absorbs more sugar syrup (25%) than butter in the
production of semi-finished cream
• is uniformly mixed with cocoa powder and food dyes;
• has good framing properties providing shape stability of
layered products;
• can be made white and can have a certain flavor on
request;
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margarine has excellent organoleptic properties,
provides fast whipping of cream, high water
absorption and good compatibility with various
ingredients;
• due to increased level of whipping, it combines
properties of margarine for baking and properties of
margarine for creams, can be used for making cakes,
biscuits, high quality shortbread of various kinds,
improves structure, increases volume of semifinished products and slows their hardening.
© Imperiia zhyriv 2015
SOFT MARGARINE "MOLOCHNYI EKSTRA"
Calorific value:
739 kcal / 100g
Melting point:
25-36◦С
Tarn packing:
corrugated box
Weight:
20 kg
Having a pleasant oil-milk flavor, this type of margarine is
intended for making bakery, confectionary, bread and flour
products in industrial production and culinary. Margarine is
universal and is specifically intended for making shortbread of
jigging sorts, cakes, shortbread and semi-finished products; the
margarine has a stable and high whipping coefficient, thereby
increasing the volume of finished products, giving them structural
homogeneity, mealiness, golden color and delicate flavor.
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© Imperiia zhyriv 2015
CONFECTIONERY SOFT MARGARINE "MOLOCHNYI EKSTRA"
ADVANTAGES OF USE
• increase of profitability due to the use of margarine
• does not contain palm oil;
• high whipping with sugar compared to analogues;
• considerably facilitates the process of product
formation;
• promotes the formation of fine uniform porosity and
getting crumbly texture in finished products;
• high organoleptic characteristics of finished products,
which don’t harden for a long time;
• the use of margarine can significantly reduce baking
time;
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“Molochnyi” of TM Loren at the account of reducing
the amount of margarine and adding water with
flour to the formula as a cheap raw materials, which
gives additional weight outcome. These additions
brought to the formula allow maximally preserve
taste and flavor indices without impair of
organoleptic characteristics of the finished products
due to the isolation of moisture and other volatile
components during baking.
Margarine “Molochnyi” of TM Loren guarantees high
quality of finished products, optimum adaptability to
manufacture and possibility to reduce the cost of
production formulae with quality preservation. Proper
use of high quality vegetable fats, refined deodorized oils
and their compositions allowed obtaining useful products
that comply with modern concepts of healthy eating.
© Imperiia zhyriv 2015
SOFT MARGARINE "SONIACHNYI EKSTRA"
Calorific value:
649 kcal / 100g
Melting point:
25-36◦С
Tarn packing:
corrugated box
Weight:
20 kg
Having nice creamy taste, this type of margarine has a wide range
of use – it is universal in bread-baking and confectionary industry,
in restaurant chains and home cooking. The margarine is
specialized, that is why it is recommended for use in making
shortbread of different types, shortbread semi-finished products
and cakes.
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© Imperiia zhyriv 2015
CONFECTIONERY SOFT MARGARINE "SONIACHNYI EKSTRA“
ADVANTAGES OF USE
• has high aeration degree and excellent interaction with sugar
when whipping that determines high organoleptic properties,
providing increase of volume and additional mass outcome as well
as mealiness of finished shortbread products;
• possibility of adding additional water and flour aimed to reduction
of formula price;
• reduction or withdrawal of egg products from formulae;
• optimal adaptability of production;
• manufacture of confectionery based on margarine
"Soniachnyi Ekstra" does not require any specialized
equipment.
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© Imperiia zhyriv 2015
MARGARINE FOR ROLLED-IN DOUGH 72%
Calorific value:
649 kcal / 100g
Melting point:
34-44◦С
Tarn packing:
corrugated box
Weight:
20 kg
This type of margarine is used for rolling yeast and non-yeast
dough, for automatic feeder of margarine for rolling in the
manufacture of rolled-in dough products (including frozen ones),
for rolling and making croissants and yeast products with lots of
layers, for rolling and cooking fillings for rolled-in dough cookies.
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© Imperiia zhyriv 2015
MARGARINE FOR ROLLED-IN DOUGH 72%
ADVANTAGES OF USE
• margarine has
• has necessary properties of plasticity in
a wide range of operating formulae; is not
absorbed by dough layers;
• optimizes the ratio between fat and
dough layers that ensures obtaining highquality products, in contrast to formulae
based on non-specialized fats;
• does not require mixing with flour;
• requires a little flour for rolling;
• serving as dividing barrier-films,
margarine doesn’t allow dough layers
stick together throughout the process of
multiple rolling.
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high plasticity properties
and doesn’t flow out when rolling and at
increased temperature when (dough)
proving, preserves plasticity when cooling
between rolling stages;
• margarine is suitable for rolling layers,
reduces crumbing of finished products and
provides pleasant natural oil-creamy
flavor, aroma and golden color;
• margarine provides high quality roll-in
dough products which give high rise and
distinct thin layers at backing, reducing
costs;
• in the production of roll-in dough
biscuits margarine ensures uniform
distribution and prevents caramelizing of
sugar filling, preserving product forms;
© Imperiia zhyriv 2015
the gift of sun
45400,
Ukraine,
Volyn Region,
Novovolynsk City,
Novovolynska Street, house 60
Tel./fax: +38 (03344) 4-33-08, 4-33-02,
4-33-01, 4-33-06
Tel. of Commercial Department:
+38 (067) 332-24-79
Tel. of Marketing Department:
+38(067)332-65-77
[email protected] ,
www.maselko.com.ua
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© Imperiia zhyriv 2015