Transcript iDrive TV

CONFIDENTIAL
www.iDrive.tv
©2011
©2011
TVNetWorks
TVNetWorks
"Racing is life.
Anything
before or after
is just
waiting.”
Steve McQueen
“Before
everything
else, getting
ready is the
secret of
success.”
Henry Ford
www.iDrive.tv
©2011 TVNetWorks
Table of Contents
Network Overview
How It Works
Management
Distribution
Programming
Interactive Technologies
Smartphone and Tablet Apps
Rates
Past Campaigns
Televisual MediaWorks
Contacts
www.iDrive.tv
©2011 TVNetWorks
Network Overview
iDrive TV is a forward-looking interactive television media platform that
will offer viewers programming from the nation’s top manufacturers,
reviews performance tests and provide them with information on where
to buy, request information, join groups as well as allow them to make
purchases with a click, through iDrive’s interactive triggers.
www.iDrive.tv
©2011 TVNetWorks
How It Works
A key element to iDrive’s success is TV Media Works’ proprietary interactive process that:
• Seamlessly connects content to commerce, 24x7;
• Delivers an inviting transactional experience for viewers through their TV remote control
• Allows advertisers to tap into the variety, target-ability and effectiveness of interactive media, via TV,
internet and mobile devices
• Provides new opportunities for marketers to engage, transact with, entertain and learn from their
customers
This proven solution is the integration of multiple transactional opportunities and targeted entertainment
content, combined with the latest interactive applications for TV, Internet and mobile convergence.
www.iDrive.tv
©2011 TVNetWorks
Management
Televisual Media Works, LLC (TVMW) has put together an experienced founding management team to
drive this channel. This team includes, Gary Turner, Founder and CEO of television networks and media
businesses that have been valued at nearly a billion dollars and have delivered well over a billion dollars
in advertising and transactional revenue. Michael Doyle, former President of Comcast’s largest operating
division and Founder and President of CN8, the Comcast Network that was honored with over 440
regional Emmy nominations over a 12 year period; Laura Steele, senior operations manager with 20
years high-tech experience with NASA, Adlink, Time Warner and venture capital-backed
telecommunications start-ups; and Jay Lewis, former CFO for Jones Media Networks and Jones
International, with over 20 years experience in capital formation, M&A, finance and accounting
operations.
www.iDrive.tv
©2011 TVNetWorks
Distribution
iDrive TV launches to approximately
40 Million subscribers in standard, hi
def and 3D! The channel will be on
the pole and located for prime
exposure to target audience
automobile enthusiasts. The channel
uses innovative and proprietary
interactive television technology and
has associated web and mobile
applications to provide viewers with
the opportunity to expand their viewing
and interactive experience. These
interactive platforms also provide
viewers the ability to purchase
products tied in with the channel’s
programming, as well as locate
dealers and services in their area all at
the touch of their remote. The
interactive triggers for this channel will
include “Free Brochure”, “Dealer
Locator”, “More Information and
Videos” and “Get The Gear”.
www.iDrive.tv
©2011 TVNetWorks
Programmin
g
The programming on iDrive provides compelling, informative, entertaining and thoughtprovoking programming for car buyers. Programming focusing on new car previews, reviews,
consumer reports and road tests. as well as motorsports specials and series. With iDrive’s
interactive triggers, viewers can also find a dealer near their home, schedule a test drive,
purchase parts and accessories, buy tickets to an event, even buy a new car without ever
leaving their chair.
www.iDrive.tv
©2011 TVNetWorks
iDrive
Auto
Shows include:
World Auto. Weekly feature on the latest from the
world’s top manufacturers.
JD’s Top Picks. JD Power’s top rated cars are featured
in this half hour weekly show
iRemember. A look back at the great cars of the past.
Hosted by the editors from Classic and Sports Car
magazine.
Car and Driver TV. The editors and drivers at the
magazine put the worlds top cars through their paces on
this prime time weekly series.
www.iDrive.tv
©2011 TVNetWorks
Interactive
Technologies
iDrive is a highly interactive platform. This network is robust and operates on a multi-platform with strong
video-on-demand elements carried on mobile devices, broadband and other innovative delivery systems. In
short, the network fuels its own community of viewers. iDrive takes advantage of the innovative interactive
television (iTV) applications created by iDrive Parent Company, Televisual Media Works. These iTV
applications give viewers the ability to get information quickly on new models, as well as purchase
performance products, DVDs, digital downloads, or join discussion forums and subscribe to magazines and
newsletters, all with a click of their remote control while watching their television. Viewers have access to
products along with an entire catalog online at www.idrivetv.com
www.iDrive.tv
©2011 TVNetWorks
Below are sample images of an interactive
television campaign that was done for Mercedes
showing how a viewer can click on the iDrive
animated bug, see the available choices and
interact with the the iAd to purchase items, or find
out more about the product by requesting
information, even schedule a test drive at a local
dealer. Viewers can also be directed to a microsite that will give them more information and will
allow them to purchase additional merchandise.
www.iDrive.tv
©2011 TVNetWorks
Some of iDrive’s additional interactive features include polling, trivia play, SMS, MMS, Voice and Video
services, as well as Mobile Content and Gateway Services, which enhance viewer participation and
add to each viewer’s iDrive experience. The Channel’s website promotes additional interaction
between viewers and provide an alternative 24 hour platform for viewers to interact and to purchase
products.
www.iDrive.tv
©2011 TVNetWorks
iDrive has a website to
promote
additional
interaction between viewers
and provide an alternative
24 hour platform for viewers
to interact and to purchase
products.
Ford
Toyota
Chevy
Dodge
Nissan
GMC
Honda
www.iDrive.tv
©2011 TVNetWorks
Smartphone & Tablet
Apps
Smartphone and tablet (iPad, etc) applications are being developed for iDrive for
download in 2011. These apps correspond to the interactive triggers, as well as familiar
games, and new trends in functional applications that can help our viewer’s request
information, located a dealer, even make a purchase. Research shows that free apps build
loyalty and allow us to work with our viewers over time to build the iDrive brand and find
offers that drive true value to viewers and lead to transactions. The smartphone and tablet
apps will also be ported to the Android open architecture.
www.iDrive.tv
©2011 TVNetWorks
Past Interactive Projects
Below are samples of past interactive projects TV Media Works put up
live.
FORD
Ford Edge
Full Screen iAd
Ford Explorer
Full Screen iAd
Ford Fusion
Full Screen iAd
Ford Mustang
Full Screen iAd
Land Rover
Mustang – Kelly Clarkson
Full4 Screen iAd
Land Rover LR2
Full4 Screen iAd
Land Rover LR3
3/4 Screen iAd
Land Rover Sport
Full4 Screen iAd
www.iDrive.tv
©2011 TVNetWorks
Past Interactive Projects cont.
Dodge “It’s Anything But Cute” 4 week Campaign
Dodge Caliber Week1
Full Screen iAd
Dodge Caliber Week1
3/4 Screen iAd
Dodge Caliber Week2
Full Screen iAd
Dodge Caliber Week1
3/4 Screen iAd
Dodge Caliber Week3
Full Screen iAd
Dodge Caliber Week3
3/4 Screen iAd
Dodge Caliber Week4
Full Screen iAd
Dodge Caliber Week4
3/4 Screen iAd
www.iDrive.tv
©2011 TVNetWorks
Past Interactive Projects cont.
Chrysler
Chrysler Aspen
Full Screen iAd
BMW
Chrysler Aspen
3/4 Screen iAd
Lexus
Lexus ES
Full Screen iAd
BMW 3 Series
Full Screen iAd
Mercedes
Lexus ES
3/4 Screen iAd
Mercedes M Class
Full Screen iAd
Toyota
Toyota FJ Cruiser
Full Screen iAd
Hyundai
Hyundai Sonata
Full Screen iAd
www.iDrive.tv
©2011 TVNetWorks
iDrive’s mix of entertainmentfocused content, interactivity
and
commerce
will
dynamically
respond
to
consumer’s rapidly changing
needs for the latest products
and trends in the automotive
business.
www.iDrive.tv
©2011 TVNetWorks
www.iDrive.tv
©2011 TVNetWorks
www.iDrive.tv
©2011 TVNetWorks
www.iDrive.tv
©2011 TVNetWorks
Gary Turner, CEO and Founder
(303) 488-3333 Office
(303) 910-7444 Mobile
[email protected]
Len Marino, The Marino Creative Company
(303) 233-3506 Office
(310) 384-4299 Mobile
[email protected]
www.tvmediaworks.com
www.iDrive.tv
©2011 TVNetWorks