- Afra Furniture
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Transcript - Afra Furniture
Stylish Comfortable Essentials
Agenda
Afra Furniture
Our 7 Collections
Recent Projects
Afra Service
Q&A Session
Florence Chair & Armchair
Afra Furniture
About Afra Furniture
Rebranded in 2014: Formerly known as
Local business: Montréal based contract furniture
manufacturer
Contract furniture manufacturer
Focusing on hospitality and institutional living spaces
European and Japanese suppliers
Each piece is handcrafted to client’s specifications
Fire retardant Afra collections (on demand) : meets
“Technical Bulletin 117” standards
Our Mission
“To inspire designers with a
stylish and sophisticated variety of
high quality furniture that’s both
functional and comfortable.”
Trend
An Impressive Variety
We carry an impressive variety of collections and models
7 collections with 1000+ items
Chairs, armchairs, lounge, barstools, public seating and theatre
chairs
Up to date with all the latest fabrics and materials
Look and styles:
Classic: Thonet, Courthouse
French classic: Louis XV & XVI
th
th C Venetian
Italian classic: Baroque and 17 -18
Modern and contemporary
Scandinavian
American 50s - Art Deco
The Collections
①Afra Modeste
①Afra Classic
②Afra Modern
③Elegance
④Contemporary
⑤Danish
⑥Theater
Modeste Collection
Afra Modeste
Classic chairs, i.e. Thonet,
Courthouse
Perfect for bistros and
“brasseries”
Featuring Michael Thonet
(1796 – 1871): Chair No. 14.
(Konsumstuhl Nr. 14 - 1859)
All “Quick Ship” items
Price range up to $200
Made in Montréal
5 year warranty
Chair No. 14
Afra Modeste
Thonet Chair No. 9
German Chair
Bistro Armchair
Thonet Chair & Barstool No. 150
Thonet Armchair No. 56
Afra Classic Collection
Afra Classic
Styles: mainly classic
French and Italian
Large variety
Traditional look great for
residential and retirement
homes
Large chair sizes: meets
North American standards
Made in Montréal
Julia
5 year warranty
Fiona
Afra Classic
Astral Armchair & Pouf
Douglas DRL
Jewel Armchair
Picasso Armchair
Bali Lounge Armchair
Diversity: Traforata Series
6 Oval Chairs
Louis XV
Alika
Jane
Oval
Rome
Maddy
Afra Classic-Modern
Classic to Modern
The type of finish and
upholstery can change
the look and style
Traforata Armchair Deluxe & Fiona Armchair Grand
Rome
Fiona
Afra Modern Collection
Afra Modern
Great for restaurants, lounges,
hotel rooms, waiting, conference,
office rooms, etc.
Wide variety of seating:
Chairs, armchairs, lounge and
sofas
Modern design and look
Very comfortable
Different styles and price range
Nearly 20 different wood and
metal bases
Lucia L3
Afra Modern
Polflex:
Polyurethane molded to metal &
wooden frames
Shape will never deform: Avg. density
is 50 kg/m
Seat Firmness can be modified (upon
request)
Made in Montréal
5 year warranty
Mateo R9
Afra Modern
Our Italian
supplier is one of
the world’s
premium
furniture makers
Its clients
include
renowned
companies of the
furniture industry
such as:
Afra Modern
Lila S6 Lounge
Cali C6 Armchair
Gio D1 Armchair
Lobi Lounge Armchair
Ann P10 Armchair
Dima Armchair w Legs
Afra Modern
Wood or metal
base, many
choices:
• Chrome
• Castor wheels
• Fixed base
• Swiveling
• 1 or 4 legs
• Star shape
• Barstool
• Sled
• Etc.
Elegance Collection
Elegance Collection
“A Tale of everyday elegance.”
Exclusivity in Canada
100% made in Italy
90+ years of chair making experience
Creativity and passion producing highly
sophisticated, modern, elegant and
fascinating furniture
Torso 837/AI
Elegance Collection
“A Tale of everyday elegance.”
Ideal for 4, 5 et 6 star projects
Wood: oak, ash and walnut
Prices start at $500
3 year warranty
LUNA 758/P
Elegance Collection
Torso 837/I
Grace 834/PMCC
Diva 775/AI
Torso 837/LI
Diva 775/IL
Contemporary Collection
Contemporary Collection
Made in Italy
All products focused on
functionality and design
Main values: Design oriented, high
quality standards, short delivery
periods and excellent customer
service
Sign 455
Contemporary Collection
Satisfies the most varied needs: Hotels, restaurants,
shopping centers, airports, stadiums, offices spaces,
education, cafés, outdoors, etc.
Excellent for food courts and public spaces
Kuadra XL
Contemporary Collection
Different shapes and materials:
Wood: Oak, ash, beech, veneer and
laminate
Plastics: polypropylene, polycarbonate,
polyethylene, technopolymer,
methacrylate, acrylic and nylon
Four frame sizes (14, 16, 20 and 24mm)
Fully upholstered including the frame
Ester 691
3 year warranty
Contemporary Collection
Allure 735
Miss-Alù
Pasha 660
Leila 681
Host Lounge
Blitz 641
Danish Collection
Danish Collection
Unique, mid-century, post-modern, Scandinavian design:
Minimalist: Clean, simple, natural with contours
Wood: Oak, teak, rosewood and walnut
日本製 « Made in Japan »
Ib Kofod Larsen
Furniture became increasingly desirable over time
Designed the famous Elisabeth chair
Ib Kofod Larsen
Elisabeth
Danish Collection
IL-08
IL-10
JUN-01
SR-02
IL-07
JUN-02
Theatre Collection
Theatre Collection
Trusted partner: 100+ years
experience
Perfect for theatres, cinemas,
auditoriums, conferences and
sports halls, lecture rooms,
etc.
HER999 ST
HER995 ST
HER893 ST
HER998 ST
Chairs are tailored to meet
architects’ requirements
Theatre Collection
Afra Projects
Some of our Clients
Current Project: Four Seasons Costa Rica
Diva 775/P
Diva 775/PL
Diva 775/IL
Diva 775/AI
Diva 775/I
Recent Afra Projects
Westin San Francisco
Marriott Vancouver
Hambar Restaurant
Żyara
Rialto Theatre
Westin San Francisco Market Street
MaSo Restaurant
Downtown S-F: trendy South
of Market (SOMA)
neighborhood
Californian menu
Retro look: « computer design
of Silicon Valley’s early days
»
Westin San Francisco Market Street
Courthouse Chair
Courthouse Armchair
Marriott Vancouver Pinnacle Downtown
Showcase Bar and
Restaurant
Modern and trendy
Menu: French-Californian
and local ingredients
Marriott Vancouver Pinnacle Downtown
Fiona Modern Armchair
Holder Chair
Anna Luna 2 Armchair
Fiona Modern Armchair Deluxe
Holder Armchair
Anna Luna 2 Chair
Marriott Vancouver Pinnacle Downtown
Hambar Project
Restaurant specializing in hams
and “charcuteries”
Old Montréal, Hotel St. Paul
Retail Design Institute Awards
First Prize Interior Design
Hambar Project
Luce Chair
Luce Barstool
Hambar Project
Żyara Project
Brossard, Quartier DIX30
Restaurant and lounge:
Lebanese and
Mediterranean gastronomy
Custom stain finish
Żyara Project
Laurren Lounge Armchair
Jade Chair
Basic Barstool
Oliver One Chair
Otto Lounge
Żyara Project
Rialto Theatre Project
One of Montréal’s iconic
buildings: Constructed in
1924
Restoration’s mandate: To
conserve the unique
architecture, style, graceful
proportions, elegant details
and acoustic performance
Special case: Afra only
supplier able to deliver in 3
unique chair formats
Rialto Theatre Project
Afra Service
Afra Service
Customization:
Possible upon designer request (i.e. adding stretchers)
Client must supply designer drawings and dimensions
Afra will supply CAD drawings and samples
Metal bases are available in many different finishes
Wood stain colors:
12 standard stains
Custom stain color available - $100 for development
Samples provided upon request: Expected delivery is 7 to 14
days
Afra Service
Pricing:
COM prices (except Pedrali - Grade 1)
Material needed is provided in yards, together with
the price
Lead time: 8-10 week (average)
Quick ship: 3 weeks (maximum 30)
5 year warranty
High quality furniture
Great variety: 7 collections and
1000+ items
Stylish and sophisticated
Functional and comfortable
Handmade and tailored to client’s
specifications
Quick Ship inventory
Dependable lead times
Competitive prices
Foster 2
© 2014 Afra Furniture
600 Hodge Street
Montréal, Québec
H4N 2A4
Tel: 1-514-908-0048
www.afrafurniture.com