Transcript - Afra Furniture

Stylish Comfortable Essentials
Agenda
 Afra Furniture
 Our 7 Collections
 Recent Projects
 Afra Service
 Q&A Session
Florence Chair & Armchair
Afra Furniture
About Afra Furniture
 Rebranded in 2014: Formerly known as
 Local business: Montréal based contract furniture
manufacturer
 Contract furniture manufacturer
 Focusing on hospitality and institutional living spaces
 European and Japanese suppliers
 Each piece is handcrafted to client’s specifications
 Fire retardant Afra collections (on demand) : meets
“Technical Bulletin 117” standards
Our Mission
“To inspire designers with a
stylish and sophisticated variety of
high quality furniture that’s both
functional and comfortable.”
Trend
An Impressive Variety
We carry an impressive variety of collections and models
 7 collections with 1000+ items
 Chairs, armchairs, lounge, barstools, public seating and theatre
chairs
 Up to date with all the latest fabrics and materials
 Look and styles:
 Classic: Thonet, Courthouse
 French classic: Louis XV & XVI
th
th C Venetian
 Italian classic: Baroque and 17 -18
 Modern and contemporary
 Scandinavian
 American 50s - Art Deco
The Collections
①Afra Modeste
①Afra Classic
②Afra Modern
③Elegance
④Contemporary
⑤Danish
⑥Theater
Modeste Collection
Afra Modeste
 Classic chairs, i.e. Thonet,
Courthouse
 Perfect for bistros and
“brasseries”
 Featuring Michael Thonet
(1796 – 1871): Chair No. 14.
(Konsumstuhl Nr. 14 - 1859)
 All “Quick Ship” items
 Price range up to $200
 Made in Montréal
 5 year warranty
Chair No. 14
Afra Modeste
Thonet Chair No. 9
German Chair
Bistro Armchair
Thonet Chair & Barstool No. 150
Thonet Armchair No. 56
Afra Classic Collection
Afra Classic
 Styles: mainly classic
French and Italian
 Large variety
 Traditional look great for
residential and retirement
homes
 Large chair sizes: meets
North American standards
 Made in Montréal
Julia
 5 year warranty
Fiona
Afra Classic
Astral Armchair & Pouf
Douglas DRL
Jewel Armchair
Picasso Armchair
Bali Lounge Armchair
Diversity: Traforata Series
6 Oval Chairs
Louis XV
Alika
Jane
Oval
Rome
Maddy
Afra Classic-Modern
Classic to Modern
The type of finish and
upholstery can change
the look and style
Traforata Armchair Deluxe & Fiona Armchair Grand
Rome
Fiona
Afra Modern Collection
Afra Modern
 Great for restaurants, lounges,
hotel rooms, waiting, conference,
office rooms, etc.
 Wide variety of seating:
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Chairs, armchairs, lounge and
sofas
Modern design and look
Very comfortable
Different styles and price range
Nearly 20 different wood and
metal bases
Lucia L3
Afra Modern
 Polflex:
 Polyurethane molded to metal &
wooden frames
 Shape will never deform: Avg. density
is 50 kg/m
 Seat Firmness can be modified (upon
request)
 Made in Montréal
 5 year warranty
Mateo R9
Afra Modern
 Our Italian
supplier is one of
the world’s
premium
furniture makers
 Its clients
include
renowned
companies of the
furniture industry
such as:
Afra Modern
Lila S6 Lounge
Cali C6 Armchair
Gio D1 Armchair
Lobi Lounge Armchair
Ann P10 Armchair
Dima Armchair w Legs
Afra Modern
Wood or metal
base, many
choices:
• Chrome
• Castor wheels
• Fixed base
• Swiveling
• 1 or 4 legs
• Star shape
• Barstool
• Sled
• Etc.
Elegance Collection
Elegance Collection
“A Tale of everyday elegance.”
 Exclusivity in Canada
 100% made in Italy
 90+ years of chair making experience
 Creativity and passion producing highly
sophisticated, modern, elegant and
fascinating furniture
Torso 837/AI
Elegance Collection
“A Tale of everyday elegance.”
 Ideal for 4, 5 et 6 star projects
 Wood: oak, ash and walnut
 Prices start at $500
 3 year warranty
LUNA 758/P
Elegance Collection
Torso 837/I
Grace 834/PMCC
Diva 775/AI
Torso 837/LI
Diva 775/IL
Contemporary Collection
Contemporary Collection
 Made in Italy
 All products focused on
functionality and design
 Main values: Design oriented, high
quality standards, short delivery
periods and excellent customer
service
Sign 455
Contemporary Collection
 Satisfies the most varied needs: Hotels, restaurants,
shopping centers, airports, stadiums, offices spaces,
education, cafés, outdoors, etc.
 Excellent for food courts and public spaces
Kuadra XL
Contemporary Collection
 Different shapes and materials:
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Wood: Oak, ash, beech, veneer and
laminate
Plastics: polypropylene, polycarbonate,
polyethylene, technopolymer,
methacrylate, acrylic and nylon
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Four frame sizes (14, 16, 20 and 24mm)
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Fully upholstered including the frame
Ester 691
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3 year warranty
Contemporary Collection
Allure 735
Miss-Alù
Pasha 660
Leila 681
Host Lounge
Blitz 641
Danish Collection
Danish Collection
 Unique, mid-century, post-modern, Scandinavian design:
 Minimalist: Clean, simple, natural with contours
 Wood: Oak, teak, rosewood and walnut
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日本製 « Made in Japan »
Ib Kofod Larsen
 Furniture became increasingly desirable over time
 Designed the famous Elisabeth chair
Ib Kofod Larsen
Elisabeth
Danish Collection
IL-08
IL-10
JUN-01
SR-02
IL-07
JUN-02
Theatre Collection
Theatre Collection
 Trusted partner: 100+ years
experience
 Perfect for theatres, cinemas,
auditoriums, conferences and
sports halls, lecture rooms,
etc.
HER999 ST
HER995 ST
HER893 ST
HER998 ST
 Chairs are tailored to meet
architects’ requirements
Theatre Collection
Afra Projects
Some of our Clients
Current Project: Four Seasons Costa Rica
Diva 775/P
Diva 775/PL
Diva 775/IL
Diva 775/AI
Diva 775/I
Recent Afra Projects
 Westin San Francisco
 Marriott Vancouver
 Hambar Restaurant
 Żyara
 Rialto Theatre
Westin San Francisco Market Street
 MaSo Restaurant
 Downtown S-F: trendy South
of Market (SOMA)
neighborhood
 Californian menu
 Retro look: « computer design
of Silicon Valley’s early days
»
Westin San Francisco Market Street
Courthouse Chair
Courthouse Armchair
Marriott Vancouver Pinnacle Downtown
 Showcase Bar and
Restaurant
 Modern and trendy
 Menu: French-Californian
and local ingredients
Marriott Vancouver Pinnacle Downtown
Fiona Modern Armchair
Holder Chair
Anna Luna 2 Armchair
Fiona Modern Armchair Deluxe
Holder Armchair
Anna Luna 2 Chair
Marriott Vancouver Pinnacle Downtown
Hambar Project
 Restaurant specializing in hams
and “charcuteries”
 Old Montréal, Hotel St. Paul
 Retail Design Institute Awards
First Prize Interior Design
Hambar Project
Luce Chair
Luce Barstool
Hambar Project
Żyara Project
 Brossard, Quartier DIX30
 Restaurant and lounge:
Lebanese and
Mediterranean gastronomy
 Custom stain finish
Żyara Project
Laurren Lounge Armchair
Jade Chair
Basic Barstool
Oliver One Chair
Otto Lounge
Żyara Project
Rialto Theatre Project
 One of Montréal’s iconic
buildings: Constructed in
1924
 Restoration’s mandate: To
conserve the unique
architecture, style, graceful
proportions, elegant details
and acoustic performance
 Special case: Afra only
supplier able to deliver in 3
unique chair formats
Rialto Theatre Project
Afra Service
Afra Service
 Customization:
 Possible upon designer request (i.e. adding stretchers)
 Client must supply designer drawings and dimensions
 Afra will supply CAD drawings and samples
 Metal bases are available in many different finishes
 Wood stain colors:
 12 standard stains
 Custom stain color available - $100 for development
 Samples provided upon request: Expected delivery is 7 to 14
days
Afra Service
 Pricing:
 COM prices (except Pedrali - Grade 1)
 Material needed is provided in yards, together with
the price
 Lead time: 8-10 week (average)
 Quick ship: 3 weeks (maximum 30)
 5 year warranty
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High quality furniture
Great variety: 7 collections and
1000+ items
Stylish and sophisticated
Functional and comfortable
Handmade and tailored to client’s
specifications
Quick Ship inventory
Dependable lead times
Competitive prices
Foster 2
© 2014 Afra Furniture
600 Hodge Street
Montréal, Québec
H4N 2A4
Tel: 1-514-908-0048
www.afrafurniture.com