Transcript in the shop - HERPA Miniaturmodelle

www.eXtrashop.net
The
Offline + Online
R E T A I L
SALES CONCEPT
innovative – tested – patented
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
What is eXtra?
A partner-oriented sales and marketing concept that combines the advantages of
real-life shops (“offline”) with the advantages of e-commerce (“online”). The aim is
to achieve a future-oriented, effective, and long-lasting market position that really sells.
X
Y
Z
…
Brand shop + POS-kiosk + Home shopping
Beispiel: Herpa Miniaturmodelle GmbH
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
How does eXtra work?
eXtra adds an attractive online presence of products to those already available in your
shop. It transports the public image and the variety of a brand to the point of sales.
Traditional shopping at the tried and
tested shop can be combined with
online shopping. The retailer
becomes the representative of the
brand on the spot.
Web shop
Shop
Order
POS
System
system
Kundengewinnung
undcustomers
–bindung
Winning
and retaining
Bonus
Delivery & payment
Customer
Kunde
Purchases in the shop can be
completed by convenient online
orders from home, which can even
be fulfilled directly from the
manufacturer.
eXtra retailers receive a bonus for
online orders made by their
registered customers.
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
Why an eXtra web shop?
 Retailer search
 Retailer integration
 Choice of retailers
 Customer loyalty
 Customer registration
 Preview access
 Home ordering system
 POS ordering system
 Search for products
 Product details
 Shopping areas
 Bonus system
 Contact to manufacturer
 Newsletter
Pure web solution - Easy to use - High performance
Example: Herpa Miniaturmodelle GmbH
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
Advantages for private customers:
 The entire range of products available all the time
 Real-life shopping combined with convenient ordering from home
 No more heavy bags – direct delivery at the touch of a button
 Triple A service, online and at the real shop
 Always the latest information
 Open 24 hours a day
 A reliable partner in the traditional shop
 Newsletter, invitations
Everything available around the clock – enjoy shopping
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
Advantages for retailers:
 100% of a brand‘s range available at the POS
 Win new customers systematically, increase customer frequencies
 Reduce the risks of stock-keeping and investment
 Increase the cost effectiveness of your stock
 Improve your shop’s profile by modern display
 Concentrate your business on the key segments
 Profit from e-commerce and online bonuses
 Stable prices, less “disappearing” merchandise
Brand shop by modern marketing
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
Advantages for the manufacturer:
 Products are presented appropriately, advantages in competition
 100% of all products are available at the POS, by using the eXtra POS-Kiosk (online)
 Connect directly with your private customers
 Win new customers systematically,
 Increase the loyalty of existing customers
 Intensify your relations with your retailers
 Increase your turnover and marginal income
 Improve your product supply strategy
 Reduce your stock
 Stabilize the prices of your item
Head toward success
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
Example: joint use of POS kiosks in the sales area where merchandise is presented
Example: “the world of models” at the railway / car model shop
Brand
X
A u s s te llu n g s V itrin e
fü r
e X tra
P ro d u k te
Brand
Z
POS-Kiosk
Transparent
display
for
eXtra
items
M o n ito r
Brand
Y
Screen
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
X
Y
Z
…
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
www.extrashop.net is a joint platform
of selected manufacturers, heading for a
future-oriented and successful sales and
marketing concept.
The co-operation of the partner brands,
and the synergy generated, increase the
efficiency of market presence and sales,
and reduce the cost for both
manufacturers and retailers.
Co-operation potentials:
-
Win partners
Mutual support
Joint use of the POS
Website maintenance
Support and service
Joint advertising
Community marketing
Sales promotion
Content management
Logistics
An enhanced solution for entire business sectors
 2002 Herpa GmbH – Patentrechtlich geschützt
www.eXtrashop.net
Join the eXtra sales concept for a successful future:
 The connection to the eXtra sales system
-
-
Use pre-existing model contracts and brochures
Utilize the eXtra software
Become part of tried and tested structures such as partner marketing, condition systems, online
bonuses, joint advertising, community marketing, shop merchandising, direct mailings
Adoption of a reliable organization concerning staff, logistics, processes, partner systems
If appropriate, use already existing EXTRA terminals
If appropriate, join the EXTRA web portal www.extrashop.net (at the POS and on the internet)
 Customization of the eXtra software
-
Design, master data, transaction data, interfaces
 Individual eXtra POS systems
-
Display systems, shop in shop, web terminals with or without presentation display
 eXtra service and support for your project
Contact:
Know-how for implementation, market introduction, change management, PR
Klaus Schindler, phone +49-9824-951-140, e-mail: [email protected]
Herpa Miniaturmodelle GmbH, Leonrodstrasse 47, 90599 Dietenhofen, Germany
www.herpa.de
 2002 Herpa GmbH – Patentrechtlich geschützt