Transcript Such as” Seasoning : A Technique for achieving ‘context

“Such as” Seasoning :
A Technique for achieving ‘context’
in GCSE Business Studies written
answers
SUCH AS
What is context?
“Describe one advantage of using primary market research for a
business such as Top Shop”
If you showed your answer,
but not the question, to a
stranger could they guess
what business type you are
writing about? (Just writing
in the company name in the
answer doesn’t count!)
Yes? You’ve got context
No? You have work to do
Using your knowledge of business, assess the importance of
good communication to a company such as H&M (10 marks)
Good communication is important because it will make
employees feel as part of a team if they are informed about
what is going on in the business, such as when brining out a
new season fashion. This sense of team will result in
employees feeling more motivated which could therefore
cause them to provide better customer service than competition
such as New Look.
Such as…
Remember to make
links to the business!
1. Fill your pot with “such as” examples
Business
concept
Top Shop
Competitor
River Island
Variable
costs
Stocks of
clothes
Fixed costs
Employees or
store rent
Productivity
Clothes sales
per
employee
Customer
service
Advice on
style
Research &
New fashions
Development or fabrics
Good quality
Hard wearing
garments
Tesco
Apple
Easyjet
McDonalds
SUCH
AS
Cadbury’s
Now try some of these questions, stating your point,
developing consequences with two connectives and
using a sprinkle of ‘such as’ seasoning to add context:
Explain one drawback to
a firm such as X of
reducing costs to improve
profit
Describe one benefit of a
firm such as X providing
good levels of customer
service
Explain one reason why a
business such as X would
want to ensure it had
motivated employees
Choose a question & then replace ‘X’ with a business from your
sheet of ‘such as’ examples. Keep your choice of business secret &
write your answer in 5 minutes or less. Swap with your partner &
check each others answer using the check list.
Explain one method X
may use to reduce their
break-even point
Describe one advantage
of effective
communication in a
business such as X
Outline one disadvantage
to a business such as X of
using secondary market
research.
1. Fill your pot with “such as” examples
Business
concept
Clothing
retailer
Competitor
River Island
Variable costs
Stocks of
clothes
Fixed costs
Shop Assistants
or store rent
Franchise
equipment
Fitted store
e.g. racks and
changing rms
Good customer
service
Advice on
style
Employees
Shop
Assistants
Add value
Celebrity
endorsement
Garage/
Mechanic
Fast food
Restaurant
Hotel
Driving
instructor
SUCH
AS
Hair Salon