Transcript Not Your Father`s Platform How to Connect the Internet of

Self-Driving Cars, Smart Watches and
Heads-Up Displays... Oh My!
The Internet of Things
& How to Connect It
Google Developer’s Group – Denver
April 28, 2015
Presented by
Laurie Lamberth
THINGS
THINGS
General Purpose Platforms
(GPP’s)
Dedicated Purpose Devices
(DPD’s)
DO ANYTHING
BE ANYTHING
Highly configurable
High level of user leadership
Preconfigured
May not have a user interface
Tiny- to Mid-Range Networks
Mark Weiser
IoT Pioneer, former CTO
Xerox PARC and author of
groundbreaking IoT essay
“The Computer for the
21st Century” (Sept 1991)
“… three different network
connections:
tiny-range wireless,
long-range wireless and
very high-speed wired.”
CONNECTED TO
Wide Area
Cell/Sat/Narrowband
Networks
Wired and Fixed Wireless
Broadband Networks
THINGS
CONNECTED TO
THE INTERNET/Cloud/Backend
CEO to shareholders:
50 billion connections 2020
2009 Annual Shareholders’ Meeting
April 13, 2010
Hans Vestberg
CEO, Ericsson
IoT… How Do I Love Thee?
Let Me Count the Ways…
IoT… How Do I Love Thee?
Let Me Count the Ways…
“… So the next time you read an M2M
market forecast, if it’s not denominated
in the trillions, take it with a grain of
salt. While we’ve come a long way in
the past 10 years, the biggest and most
important market for M2M is still
ahead of us.”
- Laurie Lamberth, Connected World
Magazine, June 2013
IoT… How Do I Love Thee?
Let Me Count the Ways… and Why They Matter
Forecasted Units, In millions
Market
Segment
Connected CE
products/US
M2M/Global
M2M/Global
2008 2009
6
86
73
430
46
M2M/Global
Mobile Phones
20102013 2014
12
412
71
286
225
364
CAGR
Source
56.0%
Strategy Analytics, “U.S. Connected
Device Forecast,” Jan. 2010
42.6%
Harbor Research, “2009-2013
M2M/Pervasive Internet Market
Forecast Report,” Feb. 2009
44.1%
Juniper Research, “Embedded
Mobile and M2M Strategies, 20092014,” Jan. 2010
26.0%
ABI Research , “Maximizing Mobile
Operator Opportunities in M2M,”
1Q2010
4.3%
IE Market Research Corp, “2Q10
United States Mobile Operator
Forecast, 2009-2014,” May 2010
Not Your Father’s Network
… or is it?
New Networks for the IoT
Laurie Lamberth, Connected World Magazine, May/June 2015
Timeline: M2M/IoT Networks
1950’s – 1970’s
* Secure Control And Data Acquisition
1980’s
1990’s
2000’s
2010’s
New IoT Networks - Characteristics
• Fixed wireless networks that support fixed or mobile devices
• Base stations $3,000-$5,000
• Average coverage range = 3-10 miles/base station
• SIGFOX covered France with <1,000 base stations
•
•
•
•
Sub-$10 chipsets
Airtime rates as low as $1/year
Device battery life 5-10 years
Sub-1,000 mHz operation for excellent coverage including in-building and
underground (even under snow!)
• “Stateless” end points: instead of “always on”, devices wake up
periodically to report data and receive updates
New IoT Networks - Details
SIGFOX
LoRa™
Weightless-N
Uplink technology
SIGFOX
(proprietary)
LoRa™
(proprietary)
Weightless-N
(open standard)
Downlink
technology
None
LoRa™
CDMA
Network speed
100 bits/sec
(=100 baud)
Up to 20K/sec
Up to 100 baud
Payload size
12 bytes
Not limited
20 bits
Security
methodology
Multiple layers of
device signatures
Rotating key
exchange
Standard key
exchange
Manufacturers
SIGFOX
IBM, Cisco,
Multitech, Actility
nWave
Not Your Father’s Platform
Breaking the Application/Device
Management Paradigm
Laurie Lamberth, Connected World Magazine, February/March 2015
Connecting Objects to the Cloud:
Big Building Blocks
Application
Enablement
Platforms
Cover This Turf
Device Management
Platforms End Here
Characteristics of “New-School”
Device Connectivity Platforms
• Normalize complex functions such as connecting to a network,
incorporating third-party data and managing applications and devices
into standardized interfaces
• Incorporate “trust engines” and other security measures to control
how devices connect and how their data can be used
• Delivers services through modern tools including HTML5, RESTful
interfaces, Python, Apache, app stores
• Includes or access “big data” analytics data stores and resources
• Bringing successful technologies, strategies and techniques to device
connectivity from adjacent markets
Example 1: machineshop.io
“There’s an API for that… or there can be…”
• Legacy: developed by the team that created SensorLogic, an application enablement platform
purchased by SIM and smart card manufacturer Gemalto in 2011
• machineshop’s “small ‘p’ platform” per CTO Greg Jones consists entirely of RESTful Automated
Program Interfaces (APIs) to all sorts of services including cellular networks, third-party data
stores, all sorts of connected devices and objects, business logic and analytics
• “Every app programmer already knows how to use it” – G. Jones
Example 2: Xively from LogMeIn (join.me)
“Secure sessions are our lifeblood”
• Legacy: developed by the team that created
LogMeIn (remote session management) and
join.me (client-less online collaboration) to
leverage deep experience in secure sessions
• Depends on a lightweight client installed on
remote device to provide secure connectivity
and strict rules about how devices and data are
used
• “Trust engine… only allowed listeners can
access devices they trust” – Paddy Srinivasan,
VP Product Management
Example 3: Kii
“Tight integration with device manufacturers”
• Legacy: developed by former Nokia executives, platform leverages
lessons learned from managing more than 30 million smartphones
and tablets
• Depends on client installed on device by manufacturer, company
tightly integrates with manufacturers to ease common device
management issues (software update, security schema), improve
product distribution, and enable device functionality through an app
store that already includes over 7,000 titles
• Huge in Japan, expanding globally
• Smart homes, TVs and medical devices
“are the same thing as smartphones”
– Masanari Arai, CEO
Example 4: ThingWorx
“Interactive conversations with connected devices”
• Legacy: leveraged experience
developing applications to manage
manufacturing plants and processes
• A “modeling engine” defines and
describes each device by its
properties, services and events, and
feeds a “mashup engine” creates
drag-and-drop applications using
device data, external data, analytics
and other services
• It’s “an event-driven architecture
where a ‘yin and yang’ of events
and subscriptions” triggers actions
– John Canosa, Chief Strategist
IoT Call to Action: Why now?
• New Networks
• New Platforms
• New use cases emerging almost daily
• Massive global market
• High growth rate particularly vs. “human” mobile
• Blue chip, growth and startup companies all investing heavily
• NOW NOW NOW is the time to grab the IoT opportunity!
About Laurie Lamberth
• 20 years in mobile, digital media and related technologies
• Emphasis on M2M/Internet of Things, location-based services, mobile shopping, mobile and
cross-platform digital advertising, and digital media distribution systems
• Functional specialties in Marketing, Business Development and Business Strategy
• Led M2M and Enterprise Business Development for Sprint Nextel for 7 years
• Recognized as a “Top 100 Influencer/IoT”, “Power Player in Mobile,” and “Woman of M2M”
• Strategic Business Consultant
• Independent consulting practice merged with “execution focused” 151 Advisors in 2014
• Associate Partner and Practice leader, Internet of Things
• Prolific analyst/writer in enterprise-focused publications
• Connected World Magazine “Unplugged” column explores IoT & its impact on our daily lives
• Analysis for GigaOm Research (RIP March 2014) covered how IoT, LBS and mobile shopping
affect our business opportunities
• Freelance for other publications such as Mobile Enterprise Magazine
• New to Front Range, looking for:
• Consulting: “fractional” CMO/VP Bus Dev, marketing, strategy, sales channel enablement
• Open to full time with a great company where there’s a great fit
THANK YOU!
Laurie Lamberth
[email protected]
Twitter/Skype laurielamberth
714-412-5047