Transcript Our Approach - TIGAKALITIGA

Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
About Us
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
3x3 started its story in 2006. Born from multidimensional business practice, 3x3 is meant to serve companies
in business wise.
3X3 Brand&Communication nostalgic flash back
2006
•Aesthetic
Marketing
•Media
Planning
•Basic PR
services
Establishing business based on
unique composition, as such
visual communication, mass
communication and media
communication, but still derived
from strong marketing
knowledge. It was the born of
Marketing-based Creative.
2007
Honing visual concept and
marketing through tactical
experience, & service
consultation, the business has
expanded into the forming of
3x3 Execution Division. Thus,
equipped by Media practice
resources, the new division
could provide Integrated
Marketing Service.
•Brand Agency
•Communicati
on Strategy &
PR
•Activation
•Cultural
Study
•Digital
Branding
2009
Supported by a known
Indonesian web master, year of
2008 has become the year of
digital marketing. 3x3 with proud
has extended its service into ebranding and formulated PING
method, which is believed to be
the ultimate internet branding
& communication strategy.
Delve Research Company is
developed from Joint venture
between 3x3 and one of leading
research companies in
Indonesia.
Finally, with extensive
knowledge and resources, as
well as equipped with skill and
experiences, 3x3 could finally
give Total Marketing
Communication Solution.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
3x3 offers comprehensive service offerings through its three interlinked practice
Overview Of 3x3’ Capabilities And Service Offerings
Facilitate strategic
and marketing
solutions on Identity
Development
Brand Identity
Brand Activation
Branding Strategy
Practice
Brand Equity
A branding attributes
value analysis
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Provide customer and
market recognition
through Culture and
Society Involvement
By 2012, we intend to expand our presence and establish a strong position in Indonesia market.
the Dream Of 3x3
Our Courageous Vision
To become the pioneer of a true, compassionate, and respected
Cultural Branding Practice in Indonesia.
Our Compassionate Missions
We are fully dedicated to manage Brand & Communication assets
throughout distinctive designs based on
Deliver the very reason of a brand: the most valuable strategic asset
Making clear and firm the thin redline between branding and cost
center creativity
Contribute the true compassionate marketing-based aesthetics out of
a balanced strategic thinking with tactical execution to branding
practice in Indonesia
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
In term of branding strategy, 3x3 is contributing to the brand practice in Indonesia by providing services as
the following:
Research & Study Services:
Channel Survey
Image Study
Mystery Shopper
Strategic Services:
1.
2.
3.
Strategy Development
Identity System: Design & Development
Positioning Statement
Brand Building Services:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Marketing Communication Strategy
Media Strategy
Creative Execution
Media Specialist/Relations
Editorial Services
Corporate PR
Event Organizer
Marketing PR
Community Relations
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Our Approach
Marketing Based – Brand Building Service
Communication Plan & Execution
Branding Strategy
Core Values
P-D-B
Identity
Attitude
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Our Approach (cont’d)
Integrated Marketing Communication Strategy - A 360 Degree Approach -
Flight Plan
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Since 2007, 3x3 have had privileges to serve respected clients in many major projects across many industries.
Our Credentials
R
influen
... and so on..
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Some of Our Previous Works
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Account
The brand was having exhaustion after almost two decades of
performance. It is essential to have it re-branded to suit current market
landscape
Approach
We worked side-by-side with our client and managed to develop a new firm positioning of MOBIL88 to retouch the market and create a strong
brand identity in the market through strategic communication plan to media and public.
Action
We conducted few secondary research and managed few group discussions with strong brainstorming meetings.
Through out the findings and insights, we build the positioning, communication strategy and the battle plan against competitors.
Regarding to the new positioning, a new brand image had to be designed and deployed into market. We designed the new identity along with its
new behavior in communication and developed the brand’s communication grand plan through all possible customer touch points
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
AMAN TERPERCAYA
MEMORABLE EXPERIENCE,
TRUSTABLE PARTNER
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Account
A new player in pharmaceutical industry, anti-flu medicine to be precise. As a
new challenger, the brand was having few difficulties to compete in the market
as the bigger brands, which stronger in nature, were already established in the
minds of customers
Approach
Having the above condition, we were synergizing with our client to seek the best strategy. By having series of meeting with all related
counterparts, from field officers to the brand owner, we were able to spot a prosperous chance.
Action
We conducted few secondary research and managed few group discussions with strong brainstorming meetings.
Based on given marketing strategy, we enhance the strategy with un-conventional communication strategy and tactical plan.
We directed the brand into a more focus market target. Therefore, unnecessary efforts, such as having as broad as possible advertisements on the
biggest tv station, or as often as possible or other suggestions made by conventional marketing can be avoided. Providing better chance to utilize
the existing budget.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Deployed proper
advertisements
Advertisements was planned
based on effective and highly
efficient initiatives
Integrated
Marketing
Communication
Developed ihateflu.com
The brand’s signature to conduct
direct customer contact and also as
the news value generator
Initiated Direct
Customer Selling…
Providing real contact and personal
education on product knowledge and
brand values
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
…and occupy
surrounding outlets with
strategic Signature
By creating a unique
merchandise that has real
value benefits to outlets, we
were managed to build
exclusive relationship with
channels
Account
The pioneer brand of Probiotic drink in Indonesia that experienced the falling of
their golden time due to arrival of strong brand from overseas. After being
acquired from previous owner in 2004, VitaCharm is determined to gain
leadership again in multiprobiotic drink with new ingredients and promotion
style.
Approach
Having the above condition, we were challenged to propose strategy that is feasible within the budget range, provoking mind of customers
and public, as well strengthening the brand equity.
Action
We directed the brand into a more guerilla marketing and touch more contact points of customers. Putting aside the focus of advertising, we
conduct more direct engagement with customers by utilizing the existing budget.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Account
The leading brand of toothbrush in Indonesia would like to strengthen its
positioning in Oral Care industry.
Approach
Its unique maturity phase of branding requires different style of PR and communication program than emerging brand.
Action
We suggested the brand not only implementing guerilla marketing but also focus on behavior concentrated of target market and Brand Social
Responsibility exposures.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Account
Established since 2004, had from merely 1 outlet and employed
25 employees, Harvest now has employed more than 300
employees with 5 outlets. In order to boost their reputation to
expand more nationally and overseas, Harvest needs media as
their friends.
Approach
Derived from the circumstances, we suggested a month of heavy
campaign started by holding their first press conference (to
announce their 5th outlet at Dharmawangsa and introduce new
endorser) and rallied to media interviews and radio talk shows.
Action
Having the first time media gathering can be quite stressful and
edgy for some clients, therefore, we started the familiarization
period by working and assisting the development of each materials
and stage side by side.
Afterwards, the media gathering had doubled the expectation due
to suitable endorser (Dian Sastrowardoyo), the customization news
angle of the harvest based on targeted media (business & lifestyle),
and personal approach
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Account
The world leader of information
technology infrastructure
provider, Cisco, was about to
expand their influence in
Indonesia.
Approach
To do so, a well activated reputation
and promising local talents were
required. Thus, we provide the service
to deliver such demand.
Action
3X3 was managed to roll the agenda
through well planned media
placement and targeted recruitment
events.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Account
In Indonesian market, Lufthansa
hasn’t owned localized marketing
collaterals. Meanwhile,
management is anxious for
unique way to treat Indonesian
channels.
Approach
Derived from clear understanding of
client’s needs, as well as strong field
study, we designed each application
with “installment, Usage, and
Maintenance” method as efficient as
possible.
Action
Afterward, we developed a signature
instrument as corporate brand: Mobile
On-Line Check In Counter, which can be
moved, folded and stored efficiently. We
also created innovation in practice of
“Storage & Recycled”,which enhance the
efficient side of Marketing division.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Account
To fulfill its vision as a leading bank in
consumer mass market, BTPN designed a
service concept of mass market gold
pawning. The service has a big mission,
thus, a demand for a brand has become
mandatory.
Approach
With strong brainstorming session
with our client, we discovered a bright
insight which became very powerful as
a strategic approach to customers.
Action
Afterwards, we designed and developed
all the creative cues in constructing the
brand. How the brand should be called,
how it looks and how it connects to its
customers. In the end, a new brand was
born, complete with its brand new name,
brand new logo, brand new tagline and
brand new application card
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Account
The idea was to have a distinct identity
that is proper to represent a very big
mission: to educate the children of
Indonesia the very importance of
creativity and productivity aspects through
paper model exploration.
Approach
3X3 designed the brand based on the
personality approach. In relevancy with the
target market, we found that a character
with strong idealism, attitude and behavior
was considered as the most effective figure
to convey such mission.
Action
Therefore, we did a very intense visual
exercise chained with progressive
brainstorming sessions. The output was
promising.
A very unique yet descriptive name with
distinct visual.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Our Core Members
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Norman Illyas Manorbang
Personal Details
Date of birth: 26 December 1976
Education Background
Industrial Design, Faculty of Fine Arts and Design, Institut Teknologi Bandung
Areas of expertise
Branding Strategy
Brand Identity Development
• Creative and Art Direction
• Visual Communication
•
•
Prior work experience:
• Lexus Gallery, Strategic Branding Initiative, Lexus Indonesia, 2007
• Brand Consultancy, Re-branding Strategy, Ranch Market Indonesia, 2007
• Brand Consultancy, Brand Building Concept and Implementation of Lexus Indonesia, 2006
• Brand Consultancy, Brand Strategy and Brand Identity Development of PT Adhi Karya Tbk
• Concept Development and Head of Creative – A Whole New World : The Launch of The New Adhi, 2006
• Brand Consultancy, Brand Strategy, Brand Identity Development of PT Summarecon Agung Tbk
• Concept Development and Head of Creative for 30 Years of Summarecon, 2005 (The Launching Event of the new Pt Summarecon Agung Tbk), Broadcasted on
Metro TV
• Creative Concept Development and Head of Creative – Celebrities For Kids @ National Mother’s Day, 2004, UNICEF
• Brand Consultancy and Brand Identity Development of Ticket Express, 2004
• Brand Consultancy and Brand Identity Development of PT Phapros Indonesia Tbk, 2004
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Syahrisa Syahrul (Chicha)
Personal Details
Date of birth: 23 December 1979
Education Background
Social Degree in Communications, Padjajaran University (1998 – August 2003)
Areas of expertise
Marketing & Integrated Marketing Communications
Public Relations
• Advertising & Promotions
• Media Relations
• Community Relations
•
•
Prior Work Experience
• Da Vinci : Do the day-to-day PR such as: media relations, develop press releases, etc
• Bank Internasional Indonesia: Arranged BII’s Nasional Sales Division Launching
• Superbrands Indonesia: Arranged the press conference & event for Superbrands Award
• MarkPlus&Co & UNICEF: Celebrities for Kids @ National Mother’s Day : Arranged the press conference & the event
• Indonesia-Singapore Forum (Singapore) : Arranged the PR program
• BreadTalk : As the project manager,I involved in the making of BreadTalk’s research, marketing communication
plan and day-to-day PR.
• Johnny Andrean, project manager, Johnny Andrean’s research, marketing communication plan and day to-day-PR
• J.CO Donuts & Coffee: As the project manager, I involved in the making of J.CO Donuts & Coffee’s research,
marketing communication plan and day-to-day PR.
• PT. Summarecon Agung Tbk.: Arranged their 30th anniversary event and the press conference for their book launching.
• Indonesia AirAsia: project manager, PR activities for the media gathering.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Jeruel Kosasih
Personal Details
Date of birth: 16 February 1979
Education Background
Bachelor of Commerce, Major: International Business. University of Victoria, Canada (1997 – December 2003)
Areas of expertise
Marketing Communications Plan
Branding/Image Building Program
• Media Relations
• Event Management
•
•
Prior Work Experience
• Assistant Vice President Marketing, Globe Asia, Indonesia’s only English language business magazine
• PR Analyst, Mileage Communications Indonesia/ MarkPlus&Co, PR Consultant and Marketing Consultant
• Branch Manager, Waves Magazine, Publication Company in Vancouver & Victoria, Western Canada.
• Organization Liason, Vancouver & Island Homestay Association, Mexico City D.F., Mexico.
• Marketing Manager, PT. Badak Sukses Perkasa, Jakarta, Indonesia
• Financial Analyst, PT. Harumdana Berjangka, Jakarta, Indonesia
• Business Information Researcher, PT Indocement Tunggal Prakarsa Tbk., Jakarta, Indonesia
• Sales Representatives, Bartell Promotion, Vancouver, B.C.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Markus Gunawan
Personal Details
Date of birth: 18 August 1974
Education Background
General Management, University of Atmajaya
Areas of expertise
•Experience
in created marketing communication and brand strategy
to made budgeting, media plan, activity plan (EO)
•Experience in press conference organizing
•Experience in media monitoring & reporting
•POS & POP product processing (material and production)
•Able
Prior Work Experience
• Art Director for Citra Lintas Indonesia (now Loewe). Visualized POS & POP materials for SsangYong and
Visa International. visualized Segar Jakartaku, a program from DKI district government.
• Art Director for Jakarta Shimbun (Japanese Newspaper in Indonesia) Conceptualized & visualized all
client’s print ad and supervision newspaper’s layout
• Art Director for BBDO Komunika. Conceptualized & visualized print ad, POS & POP materials for crackers biscuit
• Senior Art Director for Image adv. Conceptualized, visualized, monitored and executed cosmos rice cooker, AIWA,
BNI 46, etc.
• Creative Director for Jogs Communication. Conceptualized, visualized, monitored and executed Total
Indonesie, UPS, BIC, DKT Indonesia, Temposcan Pacific, United Tractors, Telkomsel, Pertamina, etc.
• Managing Director for Langgeng Komunika. Company managed, Conceptualized, visualized, monitored and
executed Sanextel, Esia, IT Comm Panasonic, Bristol Myers Squibb, Ace Hardware, Dept. Pekerjaan Umum, Ford
Indonesia, HSBC, Adhi Karya, etc. Notes : Affilated with MarkPlus.Inc & Bhakti Media International
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Rudy H Pasaribu
Personal Details
Date of birth: 14 June 1977
Education Background
1994-2000, Accounting, University of Atmajaya
2004-2005, Magister of Management Majoring in Marketing, PPM Graduate School of Management
Areas of expertise
•Organizational
Skills.
Literacy.
•Marketing Strategy.
•Customer Relationship Management.
•Research Abilities.
•Computer
Prior Work Experience
• System Analyst for Sunrise, Developing and Implementing Finance and Accounting System Module, Production Planning Module and Sales Export System
Module that integrated with other modules using Sybase System (ERP), Knowledge Management and CRM Module.
• Researcher for LPPM, market research for Logistic Industry.
• Marketing Consultancy, SILkargo (subsidiary of Samudera Indonesia Group), creating strategy of Customer Relationship Management (CRM) period 2005-2008.
• Blackbelt Assistant, Philips Lighting Indonesia, creating and implementing rural distribution project. Target achievement increasing reach/coverage by 50% vs.
current coverage by maintaining Net Profit of Philips and Distributor.
• Marketing Manager, PT Multi Agung Pratama.
• Strategic Planner for Langgeng Komunika, Company managed, Conceptualized, visualized, monitored and executed Sanextel, Esia, LG Mobile, IT Comm Panasonic,
Bristol Myers Squibb, Ace Hardware, Dept. Pekerjaan Umum, Ford Indonesia, HSBC, Adhi Karya, etc.
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]
Jl. Radio Dalam No.2D, Jakarta
Selatan 12140.
P: +62-21 93725498
F: +62-21 72786072
E: [email protected]
Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E: [email protected]