Transcript constant contact

CONSTANT CONTACT:
AN ABA BUSINESS
MANAGEMENT SERVICE
Do-It-Yourself Email Marketing ®
Easily create and send email newsletters and announcements that get
immediate and measurable results.
“Before we used Constant Contact our
newsletter conveyed the information we
wanted to get to our customers, but it
wasn't a pretty sight. I was always trying
to make it look better. Constant
Contact’s website is easy to use, easy to
change information, and we get tons of
response from our customers about how
much
they
love
our
email
newsletter. All good things.”
--Gayle Shanks
Changing Hands Bookstore, Tempe, AZ
Why Constant Contact?
• 100+ professional HTML email
templates
• Simple wizard - no technical
skill required
• Flexible HTML capability for
professionals
• Real-time reporting - including
who opened and clicked
• High email delivery rates
• FREE phone and email support
Sample
“I
am thrilled with Constant
Contact (to my surprise--I was
skeptical). It's very easy to use,
very intuitive, and the price is
right. A nearly free way to
remind our customers that we're
here? Priceless. ”
-- Pete Mulvihill
Green Apple Books and Music, San Francisco, CA
Another sample…
“Outwrite
Books has been using
Constant Contact for four months
& has seen the effectiveness of our
e-mail
newsletters
increase
dramatically. Our customers love
the clarity of the newsletter, our
staff loves how easy it is to use ,
and our web orders increased as
soon as we began sending out our
e-newsletters through Constant
Contact.”
-- Philip Rafshoon
Outwrite Books, Atlanta, GA
And another…
“We've
had an e-newsletter for
years, but it wasn't until we
switched to Constant Contact that
we understood how truly effective
our online marketing could be.”
-- Mitchell Kaplan
Books & Books, Coral Gables, FL
ABA staff uses Constant Contact daily
How easy is it to create a newsletter?
How easy is it to manage all your newsletters?
Grow your email list
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Add a customizable visitor signup box to your website
Collect important information with a customizable visitor
signup form that can include up to 15 custom fields
Monitor new signups with optional email notices
Easily import and update your existing email lists
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Easily import (permission-based) email lists from MS
Excel, MS Outlook, MS Outlook Express, Notebook, Act!
and more
Use any .csv, .xls or .txt file with Constant Contact
Import subscriber information including company name,
address, phone number and more
Manage subscribers in an unlimited number of email lists
Powerful email list management
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View and manage email bounces
Easily update subscriber information
View subscriber behavior by campaign
Manage email list permissions and email unsubscribes
Quickly search your email list
How easy is it to track your success?
Email Campaign Tracking Reports
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How many emails were sent and delivered?
What percentage of your subscribers opened each
email?
Which links generated the most click-throughs?
Who opened and clicked through each email?
Subscriber Reports
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How many subscribers opted in or opted out by
month?
How many of my subscribers forwarded my email?
How many gift reminder and send page to a friend
options were sent?
Additional Reports
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See how many emails were bounced after each
campaign
See how your most recent three campaigns compare
See how your campaign statistics compare with all
other Constant Contact users
How much does Constant Contact cost for
ABA members?
Try it free for 60 days!
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Your monthly fee is based on how
many unique addresses in your list.
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AND!
All stores registering for Constant
Contact through ABA receive an annual
rebate equal to one month’s fee.
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Starting at $15 a month (no hidden
fees!)
Send unlimited emails to your list
Unlimited phone and email support
Hosting and automatic management of
your email lists and images
Real-time reporting on campaign
statistics
How do I sign up?
Step 1:
Go to www.bookweb.org
and click on the Constant
Contact icon under
“Featured BookWeb Items”.
Step 2:
Use the link from
BookWeb to get to the
proper page to sign up
for the 60-day free trial.
Step 3: Fill out this form found on this
page …
http://americanbooksellers.constantcontact.com/
Now What?
1. A Constant Contact Communication Consultant will call you
within the first several days after signing up for your Free Trial
period to answer any questions and help you get started.
Throughout your free trial, helpful tips will be sent via email.
2. Use the program during your 60 Day Free Trial period and
don’t forget to take advantage of the excellent reporting options
to gauge your success. Your Constant Contact Communication
Consultant will call again at the end of your Free Trial to help
you convert to a full subscriber.
3. Once a subscriber – send newsletters to your lists often to keep
your customers up-to-date on your store events, activities,
community service, and special items of interest.
4. Bask in the happy light of successful customer marketing!