Transcript We advise clients on how creatives should be

Industry Knowledge for Decision Makers
Lead Acquisition through TRADEBRIEFS e-NEWSLETTER 8,00,000+
Subscribers
Email : [email protected]
Phone: +912240044861, +919930580074
FOR
SUBSCRIBERS
Daily Knowledge Brief
For subscribers,
TradeBriefs provides
the latest news,
in-depth insight and
jobs in a daily
personalized
newsletter, specific to
their industry.
Industries covered
include Retail, IT,
Telecom, FMCG,
Finance, Digital Media,
Ecommerce and HR.
FOR
ADVERTISERS
FOR
PARTNERS
8,00,000+professionals
High quality opt-in
For advertisers,
TradeBriefs provides an
engaging vehicle to
reach top decisionmakers and other
professionals, including
60,000+ CXOs.
Marketing options
include content
marketing, display and
email marketing.
TradeBriefs partners
with associations and
organizations to
provide a valuable daily
knowledge brief to its
members, prospects
and customers.
Our Audience
Industry
Top Sectors in India
5%
3%
4%
Retails
25%
IT
5%
Digital Media
SME/Others
8%
Our largest vertical is Retail – 2,00,000
subscribers. Following this, we have Digital
Media (115,000), IT (100,000), SME/other
(80,000), Finance (80,000), Telecom
(60,000),HR (35,000),Logistic (40,000) FMCG
(50,000) and Ecommerce (25,000)
Finance
Telecom
FMCG
9%
12%
Ecommerce
HR
Logistic
9%
Franchise
10%
10%
New additions
Apart from professionals who sign up
for our current verticals, we are
constantly launching new vertical and
function-based newsletters, thus
expanding our audience by tens of
thousands of subscribers every month.
Subscribers profile by Designation
Top Management
21%
36%
43%
Top Mgmt (CXO,
Director, VP)
Middle Mgmt (Senior
Mgr -> GM)
Others
TradeBriefs has the largest number
of engaged CXOs for an online
publication in India, with consistent
open rates of 10% + every day
White-collar profesional
TradeBriefs attracts those who care about
industry information to build their business
and further their careers. These are the top
white-collar professionals in the country
Subscribers Profile
450000
400000
350000
300000
INCOME
(Lakh Rs per annum)
250000
200000
150000
100000
50000
0
0-20
20-35
35-50
Age
50+
Mode 1 : Electronic Direct Mailers
Approaches
o Lead Generation
o Retargeting
o Brand and Awareness Building
Mode 2 : Sponsored Stories within our 11+ Daily newsletters
We at Tradebriefs strongly believe in the power of
good content and its ability to generate, nurture &
cultivate leads for your brand.
Content Marketing/Curation is the process of
collecting, organizing and displaying information
relevant to a particular topic or area of interest to a
target group.
How we generate leads for you through Content
Marketing! (Methodology) Below is a case study from
one of our clients
http://www.tradebriefs.com/blog/contentmarketing-case-study-ga-software-technologies/
Mode 3 : Display Banners within newsletters and various portals
Approaches:
o Branding
o Lead Generation
o Retargeting the clicks through EDM’s
Reach: 8,00,000+ Subscribers, 3 days a week.
Impressions: 600,000 to 1,200,000 per month
THE BUYER DECISION MAKING FRAMEWORK
AWARENESS
DESCRIBE THE
PROBLEM
( Get them to agree
they have the some
problem )
For B2B
campaigns
TradeBriefs can
help you get
quality Leads
CONSIDERATION
INTRODUCTION
DETAILED
TO YOUR
INFORMATION
SOLUTION
ON SOLUTION
For B2C
campaigns,
TradeBriefs can
help you get
Customers
PURCHASE
PROOF POINTS :
CUSTOMERS,
TESTIMONIALS,
REVIEWS, ETC.
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Lead Nurturing
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Why our 8,00,000+ Subscribers chose us?
•
We have 8,00,000+ subscribers today, who trust us to provide them with industry information on a daily basis.
•
It’s your work-related stuff – News. It will keep you smart (think promotion! think raise!) And it’ll save you many hours every day; from roaming the
corners of the internet, looking for content.
•
Our editors (aided by our curation algorithms) read everything that’s important, and then pick the articles, best practices and case studies that really
matter, package it into a nifty brief and deliver it into your Inbox every day.
“
I do read The India Food Brief newsletter regularly and find it very informative and useful. It gives us a bird's eye view of all the events / happenings in the industry, gives us
information on various subjects all conveniently in one newsletter which otherwise we will have to refer to, to a number of other information mediums.
Posted By: Ms Schauna Chauhan Saluja, CEO, Parle Agro
“
“
Nice initiative & Quite informative.
Posted By: Rajeev Kumar Mishra
Head - Video Conference & Corporate Sales (WB-Bi-JH), Reliance Communications Ltd., Kolkata, India
www.rcom.co.in
The Tradebriefs newsletter is one of the essential mails to start your day. All important important events are nicely summarized so that you don't miss any important news and
facts associated with it. The trends and insight column shares views from some very experienced people and helps one further understand the ever changing field of retail.
Congratulations to team TradeBriefs!
Posted By: Mr Navneet Rai, Co-founder, Inkfruit.com
Transparency and ROI- Why Advertisers Choose Us?
Because we deliver results
 For Branding Campaigns – Open rates range anywhere from 8% – 25%, depending on targeting and other parameters
 For Lead / Sale based campaigns – Usually deliver tens/hundreds of leads in a single email marketing campaign
 Better bounce and unsubscription management ensures better deliverability and better value to the advertiser and subscriber
Because we understand email marketing and approach it scientifically
Email marketing can be used for various purposes and the approach differs accordingly
 Branding
 Lead Generation
 Direct Sales
 Awareness generation
We advise clients on how creatives should be structured and present long-term options to achieve sustained business results
Sample Campaign Report
We care about advertiser ROI and are transparent in our reporting
 The advertiser knows exactly who saw their communication – clear ROI
 This Dashboard helps our advertisers enable to track the progress real time
Company
Designation
Clientele
Ogilvy has worked with TradeBriefs for more than 3 years now. TradeBriefs has a high
quality corporate audience which was worked well for our clients. Their understanding of
email and newsletter marketing and the focus on ROI for the advertiser is what sets them
apart from other publishers. Sree is a thought leader in email and he and his team are
constantly looking for new ways to add value to advertisers
– Mitesh Soni, Media Planner, Ogilvy
As one of the early advertisers on India Retail News, I have seen it grow from a fledgling
publication to the voice of the Retail industry. We are very happy with the branding
received for Beyond Square feet and for several of our clients through them. The data they
collect on their subscribers and the analytics they provide us helps us understand exactly
where we are spending our marketing rupees every month. I hope to continue our
association with TradeBriefs and wish them continued success
– Susil Dungarwal, MD, Beyond Square feet
Activate and Nurture your Audience
TradeBriefs partners with associations and organizations to provide a valuable daily knowledge brief to its members, prospects
and customers.
• Branding plus Lead Generation from TradeBriefs audience of 8,00,000 +
• Increase brand recall and lead pipeline by upto 100% (Banners and Content Marketing with in daily newsletters)
•
Revenue share on premium advertising
Why this works?
• Your brand gets a positive halo because you are educating/informing your customer every day.
• Our technology platform will collect data on your users and segment and target offerings based on contextual content consumption data, again increasing marketing ROI.
• All members stay informed on news and analysis relating to their sector. Global best practices are also shared.
• Your business builds its brand with current and potential customers, driving new enquiries, renewals and other business opportunities.
• There will be an extreme focus on engagement data, which will ensure a nurtured list who will not only love your brand, but also accept the products/services you have to sell, more
willingly in future..
Call us today at 9930577889 to understand how you can enhance the power of your contact list.
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http://www.nextbigwhat.com/500startups-invest-in-tradebriefs-297/
http://yourstory.com/2014/05/500startups-backed-tradebriefs/
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