Transcript Document
Marketing
through TradeBriefs e-Newsletter 10,00,000+ Subscribers Email : [email protected]
Phone: +912240044861, +919930121544 Industry Knowledge for Decision Makers
FOR SUBSCRIBERS Daily Knowledge Brief For subscribers, TradeBriefs provides the latest news, in-depth insights in a daily personalized newsletter, specific to their industry. Industries covered include Retail, IT, Construction, Logistics, Telecom, Food/FMCG, Finance, Software, Digital Media, Franchise, Marketing, Ecommerce, HR as well as Leisure.
FOR ADVERTISERS 10,00,000+ professionals For advertisers, TradeBriefs provides an engaging vehicle to reach top decision-makers and other professionals, including 60,000+ CXOs. Marketing options include content marketing, display and email marketing.
FOR PARTNERS High quality opt-in TradeBriefs partners with associations and organizations to provide a valuable daily knowledge brief to its members, prospects and customers.
The problem we are solving
Current Profile
Subscriber growth
Key Statistics about TradeBriefs
• Market leader in business audience online in India • 10,00,000+ subscribers for our daily newsletters • 50% active subscribers(who read & click on our content) • Newsletters across 13 verticals specific to India • Partnerships with major industry bodies in the past 1 year • Counts IBM, Adobe, Intuit, Gartner as marquee customers • 2 rounds of funding from 500 Startups in late 2012/early 2013 - $50,000 each •
In growth phase now & profitable since 2012
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Our Audience
8% 10% 6% 3% 5% 5% 10% 15% 25% 13%
Retail IT Digital Media SME/Others Finance Telecom FMCG E-commerce HR Logistics
Top Sectors in India
Our largest vertical is Retail . Following this, we have Digital Media , IT , SME/other , Finance , Telecom , HR , Logistics, FMCG , Media , Construction, Marketing, Business and Ecommerce
New additions
Apart from professionals who sign up for our current verticals, we are constantly launching new vertical and function-based newsletters, thus expanding our audience by tens of thousands of subscribers every month.
Subscribers profile by Designation
36% 21% 43%
Top Mgmt (CXO, Director, VP) Middle Mgmt (Sr. Mgr, GM) Others
Top Management
TradeBriefs has the largest number of engaged CXOs for an online publication in India, with consistent open rates of 10%+ every day
White-collar professional
TradeBriefs attracts those who care about industry information to build their business and further their careers. These are the top white collar professionals in the country
Target Audience Breakup
500000 450000 400000 350000 300000 250000 200000 150000 100000 50000 0 Rest of India Pune Mumbai Kolkata Hyderabad Delhi Chennai Bengaluru Ahmedabad
Single Personalized Newsletter with content from all sources
Curation is 80% automated, 20% manual The algorithm keeps the content timely and comprehensive (one stop shop) The human component adds analytical value and ensures zero noise
Key Customers and Subscriber Feedback
It's a great brief. Very timely and insightful
– Mahesh P, Director
Excellent source of Industry knowledge
– Anand R, MD
I read it regularly and find it very informative and useful
– Schauna S, CEO
Ad Campaigns
Advertiser ROI
• One of the most granular reports in the industry • Advertisers know exactly where they are spending their money • Achieve your lead targets and help move more prospects through the funnel • Re-target through email marketing (has given phenomenal open rates of 35%+ to our advertiser clients) • Display advertising opportunities for continuous lead generation
TradeBriefs on the World Wide Web
Our Website 500 Startups Makes a Splash; Pankaj Jain Announces Investments in Instamojo, WalletKit, UberLabs and TradeBriefs News is a commodity - Sree Vijaykumar of TradeBriefs (500 Startups co) 500 Startups Fall 2012 Batch: WalletKit, TradeBriefs, Instamojo & gazeMetrix TradeBriefs wins Technology Off Campus Award at IvyCamp Challenge 2015