Marcus Hulme Presentation
Marcus Hulme Presentation
Demonstrating Social Value
Marcus Hulme, Social Impact Director
Big Society Capital
1. Building a social impact strategy.
2. Measuring social impact.
3. Communicating social impact.
Building a social impact strategy
Have you set clear
How are you
How are you learning
What problem do you want to
address? What is the context and
What change do you want to make
and for whom?
Does your mission reflect the need?
What changes are you
trying to achieve?
Do your outcomes logically
address the need?
Are they realistic and
How do your activities reflect your mission and outcomes?
Is there a clear ‘impact chain’ between your activities and
Have you involved beneficiaries in shaping your services?
Planning social impact
Activities, outputs or services
Charities Evaluation Service PlanningTriangle (adapted)
Example logic model
To improve the
mental well being
of older people
who are socially
Short term outcomes
Long term outcomes
Run outreach work in care homes, GP
practices and community centres to build
Improved physical and
mental well being for older
people in communities.
Deliver physical activity sessions in
community settings and care homes.
Organise reminisce sessions in community
sessions and care homes.
Older people feel less
isolated from participating in
Reduction in the amount of
falls and injury's for older
Greater awareness about the
benefits of physical activity
amongst health and social
Offer tailored one to one sessions for older
people with specific support needs.
Measure the social impact of the service
(for both individuals and as a whole) to
refine approach and improve activities.
Complete needs assessment in target
communities, develop business plan including
aims, outcomes, activities, timing, and
Secure finance from social investment funds.
Recruit staff, volunteers and run induction and
Run promotional activities for service in
community and launch.
mental health of
older people are
Older people feel
more happy and
taking part in
Reduction in costs
to health and social
care budgets due
to increase in
mental well being
Amount of physical activity amongst older people.
Number of older people who report improved mental well
% change in physical activity participation for older people.
% reduction in falls for older people taking part in the service.
Level of awareness about the benefit of physical activity for
older people amongst practitioners.
Level of health and social care expenditure on older people.
Number of sessions delivered across region.
Assessing social impact
• What is the promise of change? Defined strategy, understanding need and context.
• What is the management of change? Mission Locks, Board suitability and exit.
• How will the organisation deliver the social mission? Management team, track record,
extent to social impact performance mission is integral to financial success and visa versa.
• What is the extent of change that will be delivered? Depth and breath of impact, innovation
and change, organisational development.
• How will impact be assessed and measured? Impact assessment and screening, planning
and targeting, monitoring and reporting, auditing and learning.
For the wider market…
1. Comprehensive and standardised
framework for outcomes in the UK
2. Best practice tool for defining and
For Big Society Capital and
1. Single framework for all SIFIs to use to
identify, define, monitor and report their
2. Help evaluate potential deals
3. Standardise essential aspects of impact
3. Collate impact information across out
4. Ensure transparency around our social
4. Monitor and report on BSC’s impact
5. Ensure impact assessment and strategy
is rooted in an outcomes-based
Measuring social impact
Employment, training and education
Housing and local facilities
Income and financial inclusion
Mental health and well being
Family, friends and relationships
Citizenship and community
Public / All
Arts, heritage sports and faith
Conservation of the natural environment
Indicators help you to understand the extent of change being achieved by your
organisations and track progress.
Indicators should link to your outcomes and be specific, proportionate, practical, useful
A good way to set your indicators is by asking yourself: how will we know the change is
Methods to gather data include surveys, focus groups, observation and analysing
secondary data, plus many more.
There are lots of existing indicators you can use from websites such as the Global
Values Exchange: http://www.globalvaluexchange.org/
A good impact measurement plan should include details of aim, outcome, activities,
targets, methods of data collection, responsibility for data collection and frequency of
Communicating and influencing
• Identify who you are trying to influence.
• Engage key stakeholders from the outset.
• Use appropriate methods for measuring impact.
• Be responsive to the external context.
• Build on existing evidence.
• Tailor findings and communications to different audiences.
• Include case studies of beneficiaries.
• Have a clear ongoing communications strategy.
• Link evidence to the wider context.
• Highlight cost savings/ benefit where possible.
• Setting out your
• Proving you are
making a change
• Both qualitative
• Use of
• Focus groups
• Case studies
• Measure social
• Show change
• Set new targets
Big Society Capital Limited is registered in England and Wales at Companies House number 07599565.
Our registered office is 5th Floor, Chronicle House, 72-78 Fleet Street, London EC4Y 1HY.
Big Society Capital is authorised and regulated by Financial Conduct Authority number 568940.