Transcript ｽﾗｲﾄﾞ ﾀｲﾄﾙなし - Toy Box Entertainment

CONFIDENTIAL AND PROPRIETARY
Sir Howard Stringer
Management Conference
June 2, 2005
CONFIDENTIAL AND PROPRIETARY
The World Has Changed . . . And So Must Sony
Living
Room
Portable
Audio
Wireless
Software
& Services
CONFIDENTIAL AND PROPRIETARY
Samsung’s Sharpened Customer Focus…
• Raised quality and design standards
• Sharpened focus and increased
competitiveness
• Streamlined product line-up
• Created a unified marketing strategy
CONFIDENTIAL AND PROPRIETARY
…Has Led To Samsung’s Enhanced Valuation
$ in Billions
Market capitalization
$128
$73
$45
$37
CONFIDENTIAL AND PROPRIETARY
Sony’s Imagination at Work
CONFIDENTIAL AND PROPRIETARY
What Consumers Want
CONFIDENTIAL AND PROPRIETARY
Sony’s Founding Prospectus
CONFIDENTIAL AND PROPRIETARY
CONFIDENTIAL AND PROPRIETARY
Blueprint for Action アクションプラン
Establish Competitive Financial Benchmarks
ベストプラクティスに基づいた数値目標の設定
Define Strategies to Deliver Improved Margins
収益力改善に向けた具体的施策の策定
Define Core Competencies and Growth Areas
ソニーの強みと成長領域の明確化
Rationalize Workforce and Increase Efficiency
業務の効率性向上
CONFIDENTIAL AND PROPRIETARY
Strategic Imperatives 達成すべき戦略目標
CONFIDENTIAL AND PROPRIETARY
#1: We are Sony United
CONFIDENTIAL AND PROPRIETARY
#2: The Consumer is King
CONFIDENTIAL AND PROPRIETARY
#3: Choose the Battlefield and Fight to Win
CONFIDENTIAL AND PROPRIETARY
#4: The Conquest of Software
CONFIDENTIAL AND PROPRIETARY
Strategic Imperatives
1: We are Sony United
2: The Consumer is King
3: Choose the Battlefield and Fight to Win
4: The Conquest of Software
5: Excellence, Innovation, Opportunity and
Accountability
CONFIDENTIAL AND PROPRIETARY
Behavioral Changes
従来の慣習
今後のあるべき方向性
1. Product Out – Customer has
No Choice
よいものを作れば売れる
1. Customer In – Stand in the
Customer’s Shoes
顧客の望むものを作る
2. Do it My Way
わが道を行く
2. Do it the Customer’s Way
顧客志向
3. Manage for Morale
仲良しクラブ
4. Relationship Driven
過去のしがらみ重視
3. Manage for Success
成功を目指す集団
4. Performance Driven
成果主義
5. Decisions Based on
Anecdotes & Myths
過去の成功体験や思い込みに基づ
く意思決定
5. Decisions Based on Facts,
Data & Global Knowledge
客観的な事実、データ、グローバル
な視野に基づいた意思決定
CONFIDENTIAL AND PROPRIETARY
CONFIDENTIAL AND PROPRIETARY
CONFIDENTIAL AND PROPRIETARY