Transcript Sample research poster

Etymology
• The term “Mod” derives
from modernist which was a term
used in the 1950s to describe
modern jazz musicians and fans,
contrasting with the term ’trad’,
which described traditional jazz
players and fans.
• The movement was first started
from Britain where the mod style
was first a subculture developed
by teenagers.
‘Absolute Beginners’
By Colin MacInnes
• A book written in 1959 and
describes modernists as young
modern jazz fans who dress in
sharp modern Italian clothes.
• The novel is seen as one of the
earliest examples of the term
”Mod” being used to describe
young British style-conscious
modern jazz fans.
• This usage of the
word modernist should not be
confused with modernism in the
context of literature, art, design
and architecture.
• From the mid-to-late 1960s
onwards, the mass media often
used the term mod in a wider
sense to describe anything that
was believed to be popular,
fashionable or modern.
“You'll see kidney machines replaced
by rockets and guns. And the public
wants what the public gets. But I don't
get what this society wants. I'm going
underground,”
-Going Underground, The Jam.
The ‘Mod’ Attitude
• London was the centre of the
Mod subculture.
• By this time teenagers were
bored with what they deemed as
uninspired British culture around
them, repressed and riddled with
Mods VS Rockers
“For young mods, Italian
scooters were the
embodiment of continental
style and a way to escape
the working-class row
houses of their
upbringing,”
• In early-1960s Britain, the two main
youth subcultures were the Mods
and the Rockers.
• Mods were seen as "effeminate,
emulating the middle classes,
aspiring to a competitive
sophistication,“ whilst Rockers were
class war.
seen as "hopelessly naive, loutish
Mods decline
and scruffy", emulating the
motorcycle gang members in the film
Dick Hebdige argues that the
The Wild One, by wearing leather
subculture lost its vitality when it
jackets and riding motorcycles.
became
commercialised,
artificial
• Sociologist Dick
and stylised to the point that mod
Hebdige claims that the "mods
clothing styles were being created
rejected the rocker's crude
"from above" by clothing
conception of masculinity, the
companies and by TV shows like
transparency of his
Ready Steady Go!, rather than
motivations, his clumsiness";
being developed by young people
the rockers viewed the vanity and
customising their clothes and
obsession with clothes of the mods
combining different fashion.
as immasculine.
As psychedelic rock and the hippie
Mod characteristics:
subculture grew more popular in
the United Kingdom, many people
These teens wanted a new style and or
drifted away from the mod scene.
image and want to break the formal
Bands such as The Who and Small
tradition being worn by their parents.
Faces had changed their music
The mods rejected the "faulty pap" of
styles
and
no
longer
considered
1950s pop music and sappy love songs,
themselves mods.
aiming to be "cool, neat, sharp, hip,
and smart" by embracing "all things
sexy and streamlined", especially when
Mods
1990+
they were new, exciting, controversial or
modern.
In the 1990s, Britpop bands such as
Oasis, Blur and Ocean Colour
• The mod subculture was associated • BBC News (1964) stated that mods Scene showed that they were
and rockers were jailed after riots in
influenced by the mod revival, in
with fashion, clubs, music, dancing,
seaside resort towns on the south
terms of music and fashion. In the
amphetamines and scooters.
coast
of
England,
such
as
Margate,
2000s,Indie
Rock
bands
who
were
• The mods or teens developed a style
Brighton, Bournemouth and Clacton. influenced by the mod revival
based on being hip, sharp dressers,
included The Libertines, Kaiser
with streamlined clothing in solid
• The mods and rockers conflict Chiefs, Twisted Wheel and The Last
colours.
led sociologist Stanley Cohen Shadow Puppet.
• Mod fashion or clothing is symbolized
to coin the term ‘moral panic’ in
by very bright colours, geometric as
In 2010, the mod-influenced band
his study Folk Devils and Moral
well as colour block prints, and short
Missing Andy saw their debut single,
Panics, which examined media
hemlines seen in miniskirts or shift
coverage of the mod and rocker riots "The Way We're Made (Made In
dresses.
in the 1960s although Cohen argues England)", reach number 38 on the
UK Singles Chart and number 7 on
• Men wore tailored suits & buttonthat they were no different from
the UK Indie Chart after their status
brawls at seaside resorts and after
down shirts with skinny ties. The mod
was
confirmed
as
runners-up
in
Sky
football
games,
irrespective
of
their
style or movement has been
1’s TV talent competition, Must Be
clique.
described as streamlined, narcissistic
The Music.
as well as androgynous. Many styles
were influenced by Italian fashions
and pop art.