Transcript CORPORATE IDENTITY - European Law Students' Association

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ICM Cluj-Napoca, 21st April 2015
The European Law Students’ Association
Local Officers’ familiarity with international
events and projects
14%
36%
21%
29%
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2
3
4
On scale from 1 to 5 how familiar are your Local Officers' with
international projects and events?
1- Very
poor,
5-˙ Very familiar
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Albania Austria Azerbaijan Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
Promotion of International events
ELSA Moot Court Competition
13
European Human Rights Moot Court
Competition
12
STEP Traineeship
29
LGR on Social Rights
15
Summer Law Schools
20
Delegations
12
0
5
10
15
20
25
30
35
Does your National Group actively promote
the following international projects?
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
Types of channels to promote events
40
35
35
30
25
20
15
13
11
10
10
4
5
0
Email lists
Social media
Distributing
flyers/posters
Electronic
newsletter
Information
meetings
Which channels does your National Group use to promote the
events
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
Law Schools in 2014
-19 Summer Law Schools
-14 Countries
-From the 6th July to the 24th August
-More than 500 Participants
-Biggest: ELSA Istanbul, 45 Participants
For 2015, according to the SotN, we
will have 38!
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
Delegations
Post reach: 20 344
Cover photo: 8 196
Likes: 160
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
• What is the purpose of delegations?
• How does promotion strategy affect
perception of delegations?
• Applications vs. quality applications
• Did you undertake any steps in FACE to
FACE marketing?
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
Suggestions for improvement
• ELSA Delegation FB page – How
does it affect promotion?
• Promotion package – anything to
add?
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
CONCLUSIONS
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
SUMMER LAW SCHOOLS
Reach: 65 440
Likes: 219
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
• Targeting?
• Additional materials – How do they
affect promotion and unification?
How to use them?
• How to approach unification if there
is no satisfaction with provided
materials?
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
QUESTIONS?
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association
CONCLUSIONS
Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙
Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak
Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom