CORPORATE IDENTITY - European Law Students' Association

Transcript CORPORATE IDENTITY - European Law Students' Association

Where it all starts RESEARCH

LXIV International Council Meeting Opatija, Croatia October 28 th - November 3 rd 2013

The European Law Students’ Association

Where it all starts ~ RESEARCH

LET US GET TO KNOW EACH OTHER!

Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom

The European Law Students’ Association

Where it all starts ~ RESEARCH

-Where do you come from?

-Where did you hear for ELSA?

-Why did you join ELSA?

-How come you decided to come to ICM?

-Which is your favourite ELSA event?

-In which year of your studies are you?

-Do you like to travel?

-Which is your favourite subject at your faculty?

-What are your hobbies?

…

The European Law Students’ Association

Market Research

Marketing research is

the function that links the consumer, customer, and public to the marketer

through information— …information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results, and communicates the findings and their implications.

~ By American Marketing Association (AMA)- Official Definition of Market research Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom

The European Law Students’ Association

Market Research

To say it shortly: »Market Research (MR) is a process to get information that we don't have, to be able to act on the market in a more focused and structured way.«

The European Law Students’ Association

15 SotN of ELSA

The European Law Students’ Association

Quantitative

WHEN?

Primary

WHY?

RESEARCH

Qualitative

WHERE?

WHAT?

Secondary

The European Law Students’ Association

RESEARCH How?

The purpose of marketing research is to improve marketing and business decision making, but before conducting it, it is crucial to: • • • 1. DEFINE RESEARCH OJECTIVES & answer the following questions: WHAT DO WE WANT TO KNOW?

WHAT DO WE NEED TO KNOW to improve our work?

WHAT DO WE WANT TO REACH with this MR?

2. ACTION 3. ANALYSIS 4. COMMUNICATION (using the results) Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom

The European Law Students’ Association

RESEARCH TECHNIQUES

Desk research Survey Interview Focus Group Observation Experiment …

The European Law Students’ Association

RESEARCH in ELSA?

The European Law Students’ Association

WRITTEN ON THE FLIPCHART BY THE PARTICIPANTS DURING THE WORKSHOP

-LimeSurvey -expectations -feedback -VORS -evaluation forms -members statistics -simple chat -Annual Report -Needs -Google Forms -NSA – Cooperation -Facebook pool -interview -questionnaire -FM, radio research -Announcement-question experiment Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom

The European Law Students’ Association Activity Report TEF-Traineeship Evaluation Form ESF-Event Specification Form EEF-Event Evaluation Form Annual Report Law students Email FB

RESEARCH in ELSA

…

SotN- State of the Network Inquiry Minutes Synergy Magazine Friends Website EF-Evaluation Form (STEP employer) Participants’ Evaluation Form Handbooks Alumni IFP Annual Newsletter Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom

The European Law Students’ Association

How to conduct MR in your Local/National level?

-ASK, ASK, ASK and LISTEN, LISTEN, LISTEN!

-Survey after every event -Face-to-face feedback immediately after the event -Online Survey with simple online tools (SurveyMonkey…) -Testimonials -Focus Groups -… Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom

CORPORATE IDENTITY - European Law Students' Association

Transcript CORPORATE IDENTITY - European Law Students' Association

Where it all starts RESEARCH

Where it all starts ~ RESEARCH

LET US GET TO KNOW EACH OTHER!

Where it all starts ~ RESEARCH

Market Research

Market Research

To say it shortly: »Market Research (MR) is a process to get information that we don't have, to be able to act on the market in a more focused and structured way.«

15

SotN of ELSA

Quantitative

WHEN?

Primary

WHY?

RESEARCH

Qualitative

WHERE?

WHAT?

Secondary

RESEARCH How?

RESEARCH TECHNIQUES

Desk research Survey Interview Focus Group Observation Experiment …

RESEARCH in ELSA?

WRITTEN ON THE FLIPCHART BY THE PARTICIPANTS DURING THE WORKSHOP

RESEARCH in ELSA

…

How to conduct MR in your Local/National level?

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