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Effective communication
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Eye Tracking: Missing Link
Eye tracking - objective method of measuring attention by recording eye movements when an individual is looking at a display screen, object or scene. Ability to monitor: – – –
Gaze Fixations Sequence of eye movements
• We can gain quantitative information about what captures attention, causes distraction or is difficult to decipher.
• Cognitive testing
Time reduced by well-designed interfaces can save £10K to £70K per person-year cost as a result of increased productivity, reduced training costs and minimised user errors (Mantei and John Mylopoulos, 2001) .
What are we doing right now?
Healthcare Anesthesia Trainee Anaesthetist Expert Anaesthetist
Clinician training heads up display hardware combined with attention based software for ultrasonic guided regional anesthesia
Competitors
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Gap in the market: No UK human factors consultants who specialize in commercial operator eye tracking
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Niche position in an untapped market for human factors consultancy, research and evaluation services.
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Ability to partner with existing market participants.
Expertise to bring to the commercial market that combines academic knowledge and scientific training with an understanding of commercial needs Scientific quantitative analysis Human factors eye tracking USP Training products
Customers and Markets.
• Training hardware • Training software • Eye tracking services • Medical • Energy • Financial • Transport • Defence • NHS Tayside • EDF • Morgan Stanley • Brookes Bell • Thales UK
100% IP Hardware: Patent Operator training Software: Copyright & Trademarks Expertise: Knowhow
Team
• • • • Founder: Dr Mel McKendrick MA (Hons), Mres, PhD Mentor: Craig Rattray BA CA Clinical Advisor: Dr Graeme McLeod, MD, MB, ChB Technical Advisor: Prof George Corner, BSc (Hons), PhD • • • • Require Chairman Advisory Panel– Industry experts CTO CEO?
Funding Required
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Phase 1 – Product/Software Development £50,000 from Gabriel / SIB £100,000 SMART
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Key achievements
Validation of expert/novice differences Development of automated analysis algorithms Market development Expressions of interest/initial sales
Funding Required 2
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Phase 2 / Year 2 – Product Development £150,000 new investment £80,000 SMART R&D
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Key achievements Develop and test prototype Build infrastructure and team Business development team Develop licensing revenue
£’000s
Turnover
Projects Licensing Hardware
Gross Profit Overheads (Net) PBT Year 1 FINANCIALS Year 3
14/15 15/16 16/17 0
31%
0 0 0 (6) 59 (65) 180
10%
180 0 0 124
59%
68.8% 205 (81) 2,040 340 500 1,200 1,346 66.0% 446 900
Year 4
17/18 5,430 530 2,500 2,400 4,099 75.5% 569 3,530
Year 5
18/19 7,660 760 4,500 Projects Hardware 6,273 81.9% 669 5,604