Transcript Unit 1 Assignment 2

Unit 1 Assignment 2
P2 M1 D1
Stakeholder
What is a stakeholder?
How is this different from a shareholder?
Give examples of a stakeholder.
Stakeholders
• A stakeholder is a person or business who has an
interest in the business, these include;
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Customers
Employees
Suppliers
Owners
Trade unions
Employer associations
Local and national communities
Governments
Stakeholder needs Vs Expectations
Need is something that is legally required.
Expectation is going above and beyond what is
expected.
Effect/influence on the organisation is how they
persuade the company to make certain decisions.
Stakeholder
• Each stakeholder has a need and expectations
on a business. The needs and expectations will
depend upon the stakeholder and the
business.
• Produce a table to show the different
stakeholders in your two contrasting
businesses. Describe each stakeholder, their
needs and wants and affects on the business.
BP Case study
• http://www.bbc.co.uk/news/world-uscanada-13139375
• Who are the stakeholders for BP- how do they
influence and effect BP as a company?
P2/M1 Example
Stakeholder
Need
Expectation
Effect on the organisation.
Staff- these consists
of managers, crew
members, cleaners
and chefs. They all
work for McDonalds
but vary from part
time to full time
staff.
These
stakeholders need
to be paid for
their work. They
need McDonalds
to follow
recruitment and
employment laws
such as Health
and Safety
act.Staff need
McDonalds to
train them to use
equipment
appropriately to
ensure they do
not harm
themselves.
Staff expect
McDonalds to offer
benefits such as
competitive pay, this
should be competitive
compared to other
fast food retailers.
Staff also expect the
receive a company
pension and discounts
on food they buy. Staff
expect to be provided
with a uniform and
the higher up the
member of staff the
more financial
benefits such as
bonuses staff expect.
Staff have a huge effect on the
organisation, if they provide poor
customer service then McDonalds will not
have any returning customers, this will
impact on the profit that McDonalds make
as well as their image.
Staff also affect McDonalds as they have
the ability to strike, if they decide to
strike McDonalds would be forced to close.
Staff can also impact on the quality of the
products provided as they are involved in
making the food, if the quality of food is
poor customers will use alternative
businesses such as KFC and cause
McDonalds to loose their market share.
Staff can impact on the business aims
because......
P2 M1
• For Nestle UK and J&G Strickland accountancy describe
who the stakeholders are.
• Describe their needs and expectations
• Explain how they influence the company
• USEFUL LINKS:
• http://www.nestle.co.uk/aboutus
• http://www.nestle.co.uk/assetlibrary/documents/creatingsharedvalue/ncbp_booklet.pdf
• http://www.nestle.co.uk/csv2013/stakeholderngagement
• http://stricklandaccountancy.vpweb.co.uk/About-Us.html
Suppliers of
ingredients
in Yorkshire
Suppliers of
ingredients
in Germany
Employees
at York
Employees
at Hamburg
Nestle
Shareholders
Stakeholders
Customers
Useful links
• http://smallbusiness.chron.com/needsexpectations-stakeholders-influenceprograms-plan-36119.html
• http://mechanisms.energychange.info/backgr
ounds/8
• http://businesscasestudies.co.uk/primark/eng
aging-with-stakeholders/what-is-astakeholder.html#axzz3DqjA5vIH