Transcript Slide 1

The Economic Impact of Sport
19 September 2012
Programme
Welcome & Introduction
Dr Alexander Roy, New Economy
Head of Research
Olympics/Paralympics
Context
Richard Saunders, Greater Manchester Sports Partnership
Chief Executive
Headline GM Statistics
Alexander Roy
The Manchester Story
Eamonn O’Rourke, Manchester City Council
Head of Leisure Services
Grass Roots Impact
Richard Saunders
Q&A
Olympics /Paralympics
• Sydney 2000 Visitors
16% rise during games
but fell for three years
after Games
• Athens 2004 The Greek
Governments
all
out
approach to completing
facilities has since been
regarded as one of the
factors contributing to
their debt crises
(no
official figure for cost of
Games)
• Beijing 2008 Thought to
have cost $20 billon
Visitors to China fell in
2008. However emerging
economic power sent
strong message to the
world that China was a
major international player
• London 2012
LOCOG Cost to tax payer £9bn -- hope for £3bn economic boost
Guardian May 2012.
“Olympic Games will boost UK economy predicts Bank of England”
Ratings Agency Moodys
Overall we think the Olympics(Paralympics) are unlikely to provide a substantial
macroeconomic boost to the UK.
Professor Stefan Szymanski University of Michigan
“The body of academic evidence shows pretty conclusively that there are
negligible economic benefits to hosting a major sporting event, although it can
be fantastic for a country’s morale”
The Sports Sector in GM
Employment
Economic
Output
Major Assets
• 21,000 jobs
• Forecast to head towards 30,000
post-2020
• Annual GVA of £0.5 billion
• Rising to £0.8 billion post-2020
• Adidas, Umbro
• Football clubs & stadia, British
Cycling, big event experience etc.
Some Headline Impacts
– Hosting major events
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Commonwealth Games – 6,000+ jobs created
Olympics football & basketball warm-up matches – £30 million
Rugby League World cup, 2013 – £10 million
Soccer Aid – £4.5 million for charity
Super League Grand Final at OT – 900,000 fans since 1998
Swimming – 2008 FINA World Swimming Championships (Arena)
Cycling – 2008 UCI World Track Cycling Championships (Velodrome)
Premier League every week
– Impacts on hotel occupancy & tourism
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Visitors to MUFC Museum – 316,000
Estimated NFM visitors – 350,000
Domestic & European football – 4 million+ fans in 2011/2012
Average spend by overseas football fans – £800 each
The Wider
Role of Sport
Core sport
operations
Betting and gaming
Match/event tourism
Sponsorship
Match/event operations
Museums
Retail & clothing
Professional services
Community & educational development
Media operations & news
Global image, international profile & media exposure
Business activity – non-sport
Social & community cohesion
Regional reputation
Inbound business investment
The Impact of Football on GM
– Research looking at indirect & direct benefits
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Economic impact – jobs, GVA etc.
Tourism benefits
Inward investment
Role in attracting & retaining talent
Specialisms & expertise – legal, sports science etc.
Community & social benefits
Actions to capture further benefits
– Undertaken by Cambridge Econometrics & SIRC
– Findings published Nov/Dec 2012
Some Initial Headlines (all subject to verification)
• Sport accounts for at least 2% of all jobs in GM
• Football accounts for more than one quarter of these
• Research will be investigating this in more detail including
value added to the economy
• Some initial figures include:
– 8-11% of spend on sports shoes, equipment & clothing in GM is
football-related
– 3,400 teams in Manchester, at 700 clubs
– The visibility of the Manchester clubs
• Twitter followers; Wayne Rooney 5m, Rio Ferdinand 3.3m, Sergio
Aguerro 2.66m, MCFC 500,000
– NW – second in terms of spend on sport per head
Sport contributing to the micro economy Attracting
investment; helping people into employment;
strengthening the infrastructure
1. Support employability skills coaches, leaders
volunteers
2. Creating pathways to employment part to full
time
3. Strengthening the infrastructure
“professionalising” clubs, groups and orgs
Coaching – Mike Wood
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Coaching Greater Manchester has invested
£268,105.14 into up skilling members of the
community.
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At the start of 2011 Mike had no
qualifications and just played through ‘back
to basketball’ and ‘Give it a Shot’ basketball
sessions.
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He was offered a place on a level 1
coaching course, funded by Get Coaching
Greater Manchester. After starting to lead
the sessions was funded through his level 2
coach course.
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Mike is now employed to coach both ‘back
to basketball’ and ‘Give it a Shot’ sessions in
Greater Manchester.
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England Basketball have seen an increase
in their number of qualified and employed
coaches from 100 (2010) to 187 (2012)
since the launch of the programme.
Volunteering– Aaron Copeland
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Aaron started volunteering in year 7 when
he started at his high school.
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He has been through a variety of leadership
and volunteering schemes such as Step into
Sport.
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He became a Greater Manchester School
Games Ambassador in 2012 leading a crew
of 200 young people organising and running
the games.
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He is part of the Youth Sport Trust
ambassador scheme, and is currently
volunteering up to 10 hours per week.
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Through his volunteering training and
experience he is now used to assist
teaching staff at after school clubs and also
at his local sports club.
Charlestown Netball Club
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The club has taken membership from a 14
to in excess of 180 members over 35 years.
The club continues to go from strength to
strength due to the introduction of a
successful volunteer recruitment process.
15 Young members have completed the
Young Netball Organiser Award.
This year 4 new coaches have qualified at
Level 1 Netball Coaching Award and 8
trainee umpires.
1 club member has achieved Level 3 Tutor
in Sport Award.
The club has raised over £10,000 to allow
the club to develop and grow.
The club are training their members up to
allow them to become employed by the club
through coaching and umpiring.
Greatersport Legacy Targets for 12/13
39,000 babies’ parents given under 5s information “Lets Play”
5,160 children and young people taking part or volunteering in school
Games LEGACY PROGRAMME
74,000 involved in physical activity programmes
5,347 young people undertaking 32,200 hours of activity through the
SPORTIVATE LEGACY
PROGRAMME.
1,044 clubs supported
2,000 hours of volunteering from 2,000 trained volunteers through the
SPORTSMAKERS LEGACY PROGRAMME
3,991 community coaches and leaders supported
3,570 coaches gaining qualifications
30 GM top athletes and coaches supported with bursary
400 attending GM sports awards (2,500 in local awards)
Over £1 million of investment into GM Sport
Total 184,574 people supported
Case Study : Manchester World
Sport 2008
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Biggest year of sport since
Games
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UK Year of Culture
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3 World Championships / 6
World Class events
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Funding Partnership:
- £10m invested
- (£2.8m Manchester)
Marketing Campaign
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Collaboration between
tourism, development agency
and media partner
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Improved coordination
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Package events under
umbrella campaign
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Destination Manchester
Outcomes
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Economic Impact:
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£34m UK
£23m Manchester (10x return)
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350,000 additional visitors
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40 hours domestic broadcast
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1500 Volunteers
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£200,000 investment in grassroots