Transcript Slide 1

Keller
{COMPANY
Williams
SLOGAN}
Realty
prepared for:
compliments of:
Todd Breske
BRESKE REAL ESTATE TEAM
KELLER WILLIAMS REALTY
615.416.0410
Selling Your Home: It’s All About You
My real estate business has been built around one guiding principle: It's all about you, my
client.
Your needs
Your dreams
Your concerns
Your questions
Your finances
Your time
Your life
My entire focus is on your complete satisfaction. In fact, I work to get the job done so well,
you will want to tell your friends and associates about it. Maybe that's why more than 50
percent of my business comes from repeat customers and referrals.
Good service speaks for itself. I’m looking forward to the opportunity to earn your referrals
too!
TODD BRESKE
•
615.416.0410
[email protected] • BRESKETEAM.com
Why Keller Williams Realty
Technology
Leading-edge tech tools and training give me the edge in effectively marketing your property online,
24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS),
your property is fed to more than 350 online search engines and available on KW’s Web network of
more than 76,000 sites.
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single
Internet inquiry on your property will come directly to me so that I can follow up quickly on
potential buyers for your property.
Teamwork
Keller Williams Realty was designed to reward agents for working together. Based on the belief that
we are all more successful if we strive toward a common goal rather than our individual interests,
I’m confident that every Keller Williams professional shares the common goal of serving you, my
client, in the best way possible.
Knowledge
Keller Williams Realty helps me stay ahead of trends in the real estate industry through its
comprehensive, industry-leading training curriculum and research resources. It’s what prepares me
to provide you with unparalleled service.
Reliability
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance
of having the integrity to do the right thing, always putting your needs first. It reinforces my belief
that my success is ultimately determined by the legacy I leave with each client I serve.
Track Record
I’m proud to work for the fastest-growing real estate company in North America and the thirdlargest real estate company in the United States. It’s proof that when you offer a superior level of
service, the word spreads fast.
TODD BRESKE
•
615.416.0410
[email protected] • BRESKETEAM.com
My 10+ Customer Service Commitment
As the REALTOR® you have chosen to exclusively represent you in
the sale of your home, I promise that I will:
1.Provide you with 10+ Customer Service during the entire selling
process including, taking the time to understand your wants, needs
and expectations, returning your calls and emails the same day and
being honest with you at all times.
2.Help you obtain the highest possible price for you house in the
shortest amount of time.
3.Advise you on pricing and assist you with staging your home.
4.Implement the 10 Point Marketing Plan to market your house
through as many channels as possible.
5.Coordinate the home showing process.
6.Present all offers and advise you on the terms and contingencies.
7.Negotiate offers on your behalf.
8.Schedule and coordinate completion of contingencies and
inspections.
9.Monitor the buyer’s loan process.
10.Coordinate and supervise the preparation on all closing
documents and guide you through the closing process.
Todd Breske
• 615.416.0410
[email protected]• BRESKETEAM.com
My 10-Step Marketing Plan
Designed to capture the maximum exposure for your home in the shortest
period of time, I’ll implement my proven 10-Step Marketing Plan.
We will:
1.Price your home strategically so you’re competitive with the current market
and current price trends.
2.Stage your home to cast a positive light on the features most important to
buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.
3.Mail 100 “New Listing” postcards to your nearest neighbors.
4.Optimize your home's internet presence by posting information in the Keller
Williams Listing System (KWLS), as well as in local and global MLS systems,
including PROFESSIONAL PHOTOGRAPHS. (We hire professional photoshoots
only)
5.Produce a VIRTUAL TOUR of your home, placing it on multiple Websites to
attract both local and out-of-town buyers.
6.Target my marketing to active real estate agents who specialize in selling
homes in your neighborhood.
7.Promote your home on SOCIAL MEDIA such as Facebook, Twitter, YouTube,
Craigslist, and more.
8.Market and Conduct an OPEN HOUSE to promote your property to
prospective buyers. (OPTIONAL)
9.Target active Buyers and Investors in my database who are looking for
homes in your price range and area.
10.Provide you with Biweekly Updates detailing my marketing efforts,
including comments from the prospective buyers and agents who have visited
your home.
Todd Breske
• 615.416.0410
[email protected]
BRESKETEAM.COM
Extended Marketing Reach
When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This
proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350
of the most popular search Websites.
TODD BRESKE
•
615.416.0410
[email protected] • BRESKETEAM.com
The Home Selling Process: Determining Value of a Property
Let’s begin with this direct statement:
I am not the one who decides how much your home is worth. The market does.
It tells us exactly where to price your property to sell and how to approach the marketing of
your property. Here are the factors that will affect the value in today’s market:
Price
Pricing your home properly from the start is the deciding factor on how long it will take to sell
it.
Location
Location is the single most important factor in determining the value of your property.
Condition
The condition of the property affects the price and the speed of the sale.
As prospective buyers often make purchases based on emotion, first impressions are
important. I’ll be able to help in optimizing the physical appearance of your home to
maximize the buyer’s perception of value.
Competition
Prospective buyers are going to compare your property – both the condition and the price –
to the other listings in and around your neighborhood. Those buyers will determine value,
based on properties that are listed or have recently sold in the area.
Timing
Property values are affected by the current real estate market. Because we can’t manipulate
the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of
the first 30 days your property is listed. It’s the window of opportunity when buyers and
their agents discover your property and are most likely to visit and make offers.
TODD BRESKE
•
615.416.0410
[email protected] • BRESKETEAM.com
Price Competitively—The First 30 Days are Critical
The right price is important.
• A property generates the most interest when it first hits the market.
• The number of showings is greatest during this time if it is priced at a realistic
market value.
• Starting too high and dropping the price later misses the excitement and fails
to generate strong activity.
• Many homes that start high end up selling below market value.
TODD BRESKE
•
615.416.0410
[email protected] • BRESKETEAM.com
Price Right—Time on Market Works Against You
If you want to compete, be competitive.
• The buying market has a short attention span.
• Pricing your home right the first time is key.
• Proper pricing attracts buyers.
• An overpriced house will not sell.
• We want to generate offers before the market moves on to newer listings.
TODD BRESKE
•
615.416.0410
[email protected] • BRESKETEAM.com
The Home Selling Process: Staging Your Home
Three things to remember:
1.
You don’t get a second chance to make a first impression.
2.
A review of over 2,800 properties in 8 cities found that staged homes, on average, sold
in half the time that non-staged homes did.
3.
Most buyers make decisions about the property they see within the first 15 seconds of
entering the home.
What Can Staging Do?
Location
Cannot be changed
Size
Difficult to change
Amenities
Can be changed
Condition
Can be changed
Adding cost-effective amenities and improving the general cleanliness and condition of the
home is what we call “staging.”
When a seller stages their home, one of two things happens:
1. The home becomes more valuable than other comparable properties in that price range.
2.The home gets moved up in price and becomes the lowest priced in the next higher price
bracket or category.*
*Based on the national best-seller
SHIFT: How Top Real Estate Agents Tackle Tough Times
by Gary Keller
Preparing Your Home for Sale
Did you know well-placed furniture can open up rooms and make them seem larger than they are?
Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?
It's a fact: acquiring the highest market value and elevating your home above others in the same
price range often comes down to first impressions.
Here are some inexpensive ways to maximize your home's appeal:
Exterior
• Keep the grass freshly cut.
• Remove all yard clutter.
• Apply fresh paint to wooden fences.
• Paint the front door.
• Weed and apply fresh mulch to garden beds.
• Clean windows inside and out.
• Wash or paint home’s exterior.
• Tighten and clean all door handles.
• Ensure gutters and downspouts are firmly attached.
Interior
• Remove excessive wall hangings, furniture and knickknacks (consider a temporary selfstorage unit).
• Clean or paint walls and ceilings.
• Shampoo carpets.
• Clean and organize cabinets and closets.
• Repair all plumbing leaks, including faucets and drain traps.
• Clean all light fixtures.
For Showings
• Turn on all the lights.
• Open drapes in the daytime.
• Keep pets secured outdoors.
• Play quiet background music.
• Light the fireplace (if seasonally appropriate).
• Infuse home with a comforting scent like apple spice or vanilla.
• Vacate the property while it is being shown.
TODD BRESKE
•
615.416.0410
[email protected] • BRESKETEAM.com
Closing 101
The closing process finalizes the sale of your home and makes everything official. Also known as
settlement, the closing is when you get paid and the buyer receives the deed to your home.
Here are a few things to bring to the closing:
• House keys
• Garage door opener(s)
• A picture ID
What can you expect?
The closing agent will look over the purchase contract and identify what payments are owed and by
whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real
estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and
ensure that you receive any monies due to you.
What are your costs?
Sellers commonly pay the following at closing:
• Mortgage balance and prepayment penalties, if applicable
• Other claims against your property, such as unpaid property taxes
• Unpaid special assessments on your property
• Document stamps (or taxes) on the deed
• Real estate commission
• Legal fee or title insurance premium
After the closing, make sure you keep the following for tax purposes:
• Copies of all closing documents
• All home improvement receipts on the home you sold
Todd Breske• 615.416.0410
[email protected]• BRESKETEAM.com
Moving Checklist
New Telephone Number: ____________________________________________
New Address: _____________________________________________________
Before you move, you should contact the following companies and service providers:
Utilities:
______Electric
______Telephone
______Water
______Cable
______Gas
Insurance Companies:
______Accidental
______Auto
______Health
______Home
______Life
______Renters
Professional Services:
______Broker
______Accountant
______Doctor
______Dentist
______Lawyer
Business Accounts:
______Banks
______Cellular Phones
______Department Stores
______Finance Companies/Credit Cards
Government:
______Internal Revenue Service
______Post Office
______Schools
______State Licensing
______Library
______Veterans Administration
Clubs:
______Health and Fitness
______Country Club
Subscriptions:
______Magazines
______Newspapers
Miscellaneous:
______Business Associates
______House of Worship
______Drugstore
______Dry Cleaner
______Hairstylist
Todd Breske• 615.416.0410
[email protected]• BRESKETEAM.com