Transcript My Listing Presentation
Paul Holtzheimer Welcomes YOU to his Keller-Williams
Listing and Marketing Consultation
If you have ANY questions during this presentation.. Please Ask!
During this presentation I’ll discuss each of these…
• KELLER WILLIAMS ® • Consultant Vs. Agent • Key Objectives • Pricing Factors • Controlling Factors • Sources of Buyers • Marketing • Preparing for the Offer • Processing the Sale
• • • •
About KELLER WILLIAMS
®
Realty
Founded in Austin, Texas, over 20 years ago.
KELLER WILLIAMS
® Realty has laid the foundation for agents to become real estate business people.
Mo Anderson owned the #3 franchise in the largest real estate company in the world. Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation.
KELLER WILLIAMS ®
•
FACTS: “Most Innovative Real Estate Company” — Inman News.
• • • • •
75,000+ real estate consultants. 450+ offices in the U.S. and Canada.
One of the largest real estate companies in North America.
In All of the Major Markets.
Excellence in real estate consultation training.
Gary Keller
Chairman Of The Board
Notice, Keller-Williams, is number two in the number of days before a home sells. Next year we plan to be number one!
KELLER WILLIAMS
®
is in ALL Major Markets
At KELLER WILLIAMS
®
Special Culture… We Have a
Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people
We Include these in EVERY DEAL!
As shown at the Ski-to-Sea Parade, Keller-Williams is more than just Realtors, we’re a family, a TEAM!
My Office
Our Main Office: 3800 Byron Ave Bellingham, WA 98229 My Phone: 360 303-4444 --- Paul My Fax: 360 366-3333 Website: www.BuyNorthwest.com
E-Mail: [email protected]
Consultant Vs. Agent
What’s the difference?
Fiduciary (Consultant)
• Advises and Consults • Educates and Guides • Involved in Decision Process • Uses Judgment and Experience • Almost Irreplaceable • Adequately Compensated
Functionary (Agent)
• Delivers Information • Tells and Sells • Stays out of Process • Follows the Rules and Procedures • Very Replaceable • Minimally Paid
Who is
My Biography
Paul Holtzheimer ?
Professional Qualifications: Holds Master’s Degree in Political Science City Planner for Oklahoma City Marketing Associate w/Major Savings & Loan Member, Board of Directors, Habitat for Humanity Certified Graduate of the Advantage System Certified as a Talking House Professional My REALTOR® Paul Holtzheimer Education: History: Hobbies: Enjoys: Marketing, Management, City Government, Computer Science Born in Whatcom County, Lived/Educated in Oklahoma. Lived in Whatcom County for the past 20+ years Photography, Music, 19th Century U.S. History, Close-up Magic Seeing the joy on his clients faces when the deal is done!
Key Objectives
In Getting Your Home Sold
•
PRICING
…
your home at the property’s fair market value.
•
TIMING
…
in the desired time period.
•
CONVENIENCE
…
selling your home with the least amount of hassle!!!
Where do most buyers come from?
Where do the Buyers Come From?
The INTERNET Referrals 8% Today?
Open Houses 6% Other 4% Corporate Relocation 2% Signs 9%
Compiled from national surveys whose data is believed to be accurate.
• • • •
My Marketing Plan
Targeted Advertising
•
To the public
•
(Talking House, Television, The Real Estate Book, and other publications) To the REALTOR ® community (flyers, meetings, one on one) KELLER WILLIAMS ®
•
Office Tours
• •
REALTOR ® Professional Real Estate Consultants Open Houses w/Circle Prospecting Your home shared on hundreds of Web Sites Yard Signs, Flyers, & Mailers
•
Highly recognized Red & White signs
• •
Calls come from my signs Post cards and/or Mailings to neighbors Multiple Internet Web Sites
•
MLS (to be seen by over 20,000!)
•
National/International Internet Sites (over 500)
I can show the world your home on hundreds of Web Sites 24 hours a day
Here Are a Few of the Internet sites I use:
Local Marketing Tools
My marketing publications for your home
www.kellerwilliams.com was developed in 1995, making KELLER WILLIAMS ® one of the first real estate franchises to establish a presence on the World Wide Web.
The Talking House is like having your agent standing on the sidewalk talking to people as they drive by.
As potential buyers stop by your home, they tune their car radios to your own radio station to hear all about your home:
saves you hassle, time, and keeps people completely informed about your home… No More Hassles!
Marketing Your Home
Our Respective Duties
• • • • • • • • • • •
Your Consultant (me) Input your listing to MLS. Install nationally recognized sign.
Provide information fliers. Professional pricing guidance.
Prepare advertising. Hold highly attended Open Houses.
Give Feedback on showings.
Review contracts and represent you in negotiations.
Guidance in staging your property.
Pre-Qualify Potential Buyers Help Arrange Financing for buyers.
• • • • • • • • •
You Complete all repairs and cleaning.
“Stage” your home to be appealing.
Hide valuables (also prescriptions).
Keep marketing information out for prospective buyers.
Call me if information is depleted.
Leave premises for showings.
Call me with any questions.
Refer friends and acquaintances who might be interested in your property.
Refuse to discuss terms with prospective buyers or their agents.
(Refer them to me, your agent)
What You Do & Don’t Control
Seller Controls:
• • • •
Property Condition Availability for Showing Price Home Warranty Seller Doesn’t Control:
• • • •
Competition Buyer’s or Seller’s Market Interest Rates When The Perfect Buyer Walks Thru Door
Selling Price Vs. Timing
A C T I V I T Y • • 1 2 3 4 5 6 7 8 WEEKS ON MARKET Timing is extremely important in the real estate market.
A property attracts the most activity from the real estate community and potential buyers when it is first listed.
• • It has the greatest opportunity to sell when it is new on the market.
If the home is over-priced it may become stale on the market.
Pricing Factors
IMPORTANCE OF INTELLIGENT PRICING ASKING PRICE +15% +10% Market Value -10% 10% 30% 60% 75% PERCENTAGE OF BUYERS -15% 90%
As this triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale.
If you price your home above market value, you’ll likely lose money!
.
Pricing Misconceptions
It is very important to price your property at a competitive market value when first signing of the listing agreement. Historically, your first offer is usually your best offer.
WHAT YOU PAID WHAT YOU NEED WHAT YOU WANT WHAT YOUR NEIGHBOR SAYS WHAT ANOTHER AGENT SAYS COST TO REBUILD TODAY Buyers & Sellers Determine Value
The value of your property is determined by what a
BUYER
is willing to pay and a
SELLER
is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.
Comparatitive Market Analysis
(CMA) •
Recent Sales
•
Current Listings = Competition
•
Expired Listings = What has not sold
Focusing On Results
The proper balance of these factors will expedite your sale.
LOCATION COMPETITION TIMING CONDITION TERMS PRICE
SOLD
• • • •
Preparing For The Offer
In a “ Buyer’s Market, ” offers to purchase routinely come in “low,” whereas in a “ Seller’s Market ,” offers are closer to the asking price.
Do not be offended
by any offer received. Be offended by buyers who tour your property and don’t submit an offer.
ACCEPTANCE.
Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold!
REJECTION.
Unconditional… unfortunately, your home is still on the market.
COUNTER OFFER.
Any change to the contract constitutes a counter offer. You are now in the renegotiation stage.
NO ACTION.
Equals rejection. Your home is still on the market.
BEGIN PROCESS
Home Selling Process
MARKET RESEARCH LISTING SIGNED OFFICE GRAPHICS OFFICE TOUR MULTIPLE LISTING CONTACT PROSPECTS MLS COMPUTER SHOWINGS OPEN HOUSE OFFER RECEIVED OFFER NET SHEET COUNTER OFFER CONTRACT ACCEPTED INSPECTIONS EARNEST MONEY BROKER’S TOUR MLS MEMBERS MLS TOURS
Contract To Close
TRANSACTION PROCESSING REJECTION PROCESSING MORTGAGE CO.
UNDERWRITING LOAN APPROVAL TITLE CO.
ASSEMBLE PAPERS SETTLEMENT HOME SOLD CREDIT REPORT APPRAISAL VERIFICATIONS
Inspections
Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. Inspectors are supposed to find all the problems!
SELLER SEES THEIR HOUSE BUYER SEES YOUR HOUSE INSPECTOR SEES THE HOUSE Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!
Home Warranty Plans
H ome warranty plans
go a long way to alleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions (example: appliances/systems must be operative at commencement of coverage).
Let me help you sell your home.
I have the experience, the techniques, the ability, and the power of Keller-Williams behind me all the way!
TO GET YOUR HOME…
THANKS! For watching!!
I’m always available at
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