Transcript Keynote Title

50 Marketing Tips in 50 Minutes
Cheryl Salazar| The Partner Marketing Group
Social Media
Social Media referrals now lead to 30% of website traffic (Shareaholic)
Tip 1 – Choose the right platform
Source: Smartinsights.com
Tip 2 – Know when to post
Source: http://fannit.com/social-media-infographic-when-are-the-best-times-to-post/
Tip 3 – If you’re not on Google +
you should be!
Tip 4 – Segment your Google +
circles and post information
specific to them
Tip 5 – Encourage conversation
with longer posts on Google +
Tip 6 – Google Trends helps you
find out what’s trending in
business
(http://www.google.com/trends/)
Tip 7 – Attract influencers by doing
something different
(http://visual.ly/twitter)
Tip 8 – Custom format your
Tweets
Tip 9 – Using symbols in your
Tweets can make them shorter
and easier to read
• Twitter Symbols
(http://twsym.com/)
• Twitterkeys
(http://thenextweb.com/insi
der/2008/09/16/twitterkeysenhance-your-twitterconversations/)
Source: blog.bufferapp.com
Tip 10 – Keep your tweets brief
Source: www.fastcompany.com
Tip 11 – Use Topsy to find out what
is being socialized on Twitter
(www.topsy.com)
Tip 12 – Analyze and monitor your
Facebook pages
(http://www.likealyzer.com/)
Tip 13 – Allow Employees to
Share Company Social Media
Posts (https://circulate.it/)
Make it easy and control your message!
Tip 14 – Get noticed on YouTube
with catchy titles; name your
videos
Tip 15 – Include a call to action, a
description, your URL in YouTube
Tip 16 – Analyze your results via
Google Analytics Social Report
Source: http://www.convinceandconvert.com/social-mediameasurement/google-analytics-social-reports-provide-hugemetrics-edge/
Content Marketing
The psychology of the potential customer
The prospect reads peer reviews
Google search services, find blogs covering various competitors
(SEO, PR, content marketing, content syndication)
Looks at display ads (Google Adwords, Facebook, Twitter Ads)
Tip 17 – Identify your content &
gaps
Tip 18 – Create a Content Calendar
Tip 19 – Leverage what you have
Sources:
• Partnersource
• Ready-to-Go Marketing
• Microsoft.com
• Blogging properties
• ISVs
• MSDynamicsWorld
Tip 20 – Consider all your sources
Tip 21 – Customize the content
Tip 22 – Create a Survey
Tip 23 – Keep your content brief,
qualitative and pointed
Tip 24 – Have industry specific,
relevant and not overused images
No
Yes
Tip 25 – Find free pictures on
Pixabay (http://pixabay.com/)
Tip 26 – Leverage your ISV/Partner
relationships
Tip 27 – Use Swayy to See
Relevant Content
Tip 28 – For ISVs: Whitepapers are 5x
more popular than product brochures and
case studies
Tip 29 – Stuck for ideas?
(www.contentideagenerator.com/)
Tip 30 – Create content specific to
personas
Mobile Marketing
Tip 31 – Optimize for Mobile;
more people have mobile phones
than toothbrushes worldwide!
Source: Constant Contact Mobile Guide
Tip 32 – Be easily found on mobile
search through local listings
https://smallbusiness.yahoo.com/local-listings
(https://smallbusiness.yahoo.com/local
-listings)
Tip 33 – Make sure company
information is complete & accurate
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Hours of operation
Comprehensive description of your focus
List of products you represent
Your service area
Add logos where relevant
URL is present
Contact information including email
Add links to your social media pages
Tip 34 – Make sure your emails
are mobile friendly
Tip 35 – Is your email beautiful?
https://litmus.com/
Tip 36 – Don’t kill with lengthy forms
Websites
Tip 37 – Eliminate errors, duplicate
pages, broken links, etc.
http://www.screamingfrog.co.uk/seo-spider/
Tip 38 – Use Keyword Spy
(www.keywordspy.com)
Tip 39 – Ensure all your web
pages have titles 65 characters
long
Tip 40 – Check website
compatibility across browsers
(http://browsershots.org/)
Tip 41 – Examine the reasons why
you’re not getting targeted traffic.
www.quicksprout.com
General Marketing
Tip 42 – Write shorter emails;
keywords in the subject line
Source: http://www.fastcompany.com/
Tip 43 – Post presentations on
www.Slideshare.net to gain more
exposure
Tip 44 – Use LeadShare
functionality on a SlidesharePro
subscription.
Get Started:
http://www.slideshar
e.net/marisa/slideshare-university17464442
Tip 45 – Create a video to keep
prospects engaged
Tip 46 – Avoid Subject Line Spam
Trigger Words
Full list can be found at:
http://bit.ly/1mnqfz5
Source: http://www.mequoda.com/
Tip 47 – Check in on your Domain
Authority
http://moz.com/researchtools/ose
Tip 48 – Improve Domain
Authority
1. Get rid of bad links
2. Gain good links
The older the domain, the
higher its authority – as
long as it’s in a good state!
Source: http://www.quicksprout.com/2014/05/19/5practical-steps-to-improving-your-websites-domainauthority/
Tip 49 – Find and confirm facts
with www.factbrowser.com
Tip 50 – Use the Windows
Snipping Tool for full featured
screen captures.
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