Transcript Document

Single-PlayerMulti-Player
Click your left mouse button to progress through the demo
When MikesBikes-Advanced
starts you will be able to
see the Advisor.
The Advisor gives you a
step-by-step guide on how
to make your first set of
decisions.
The opening page is an
introduction to your firm.
By clicking the Action
button in the top right
corner the Advisor asks
you to rename your firm.
This is where you can enter a
new name for your firm,
pressing OK saves your
decision.
For this demo we have now
closed the Advisor.
Clicking the Products button on
the bottom left of the Decisions
window will let you access the
Products decision screen above.
Double click your RC_Rockhopper
bike or highlight it and push the
make/sell button to open your
RC_Rockhopper decision window.
Push the More Info button on the
bottom right corner of the window.
This will open the help screen with
four levels of help
a)
Screens – gives info on how to
use a screen
b)
Linkages – gives info on the
model
c)
Data – gives info to aid decision
making
d)
Spreadsheets – allows you to
view a part of the model
In this demo we are changing the
price of the RC-Rockhopper from
$1700 to $1900.
Clicking the OK button saves the
decision.
Clicking the rollover button in the
top row of buttons rolls over the
simulation to the next period and
processes your decisions.
When you move into subsequent
decision periods (years), the Advisor
automatically opens to give you
feedback on your performance.
The dog on a bike in the top left
corner is an indicator of your firm’s
long term earnings per share
performance.
On each Advisor screen you have a
Reports button. By clicking on this
button you will see reports that are
relevant to that page of advice.
On this report you can see that our
decision to increase price has
allowed our competitor (the red
line) to increase their shareholder
value at a faster rate than us (the
blue line).
Clicking the rollback button in the top
row of buttons rolls back the simulation
to the previous period allowing you to
review and change your original
decision set.
When you are more comfortable with MikesBikes-Advanced
you can close the Advisor window and go directly to the
decision screens. The Market tab lets you access the
Product, Operations, and Branding decision screens.
The Operations tab also gives you access to the Products
decision screen, showing the close relationship between
Marketing and Operations. It also lets you access the
Manufacturing decisions for your firm.
The Finance tab lets you access the Finance and
Investments decision screens.
The Development tab lets you access the Design and Development
screens. Here you can choose to develop new products to move into
new segments, or modify existing products to either reduce their
cost, or improve their specifications.
To access all reports, including the
Perceptual Map, go to the top menu,
and click on Reports to get the
Reports drop down menu.
Now try playing MikesBikes-Advanced yourself. The first time
you play it is best to take 15 to 30 minutes to go through all
of the steps of the Advisor.
We also suggest only making a few decisions to begin with
and then rolling forward to see the effects and then rolling
back to improve them.
This incremental approach will allow you to quickly gain an
understanding of the underlying simulation model and its
sensitivities.