2014 Popcorn Kickoff WELCOME!

Let the Adventures Begin.

2014 Bucks County Council Popcorn Sale Kickoff

Today’s Agenda

• Timeline • Commission Structure • 2014 Product Line • What’s New?

• Growing Your Sale • The Importance of Goal-Setting • Scout Training & Sales Incentives • Wawa Show & Sells • Show & Sell Returns • Best Practices • Points of Contact • Questions Note: We cover the following separately in a special presentation for new Popcorn Kernels: Why Sell Popcorn, Having a Successful Sale, Goal-Setting, Three Ways to Sell

Timeline

June

11 Council Popcorn Planning Meeting

August

TBA Additional Popcorn Kickoff and Sales Training Meetings 1 25 Council mails Take Order forms to all registered youth

Scouts can start selling as soon as they have it!

Unit Show & Sell/Show & Deliver popcorn orders due

September

5 Show & Sell/Show & Deliver: delivery, sorting and early pick-up 6 Show & Sell/Show & Deliver: distribution/regular pick-up

Timeline

October

18-19 27-31 31 Wawa Sales weekend Show & Sell/Show & Deliver popcorn returns Unit Take Order popcorn order due (through Popcorn System)

November

14 15 15 22 Take-Order sale: delivery, sorting and early pick-up Take-Order sale: distribution/regular pick-up Popcorn check payment to Council (Unit checks may be postdated for 12/1/14) Unit Prize Order due (Scholarship Form due to Council by 1/5/15)

December

1 Popcorn payment to Council due

8 Popcorn Late Payment Fee in effect (3% increase in amount due by unit)

PLEASE TAKE NOTE OF THIS!

Commission Structure There are two ways to reach 40% Commission!!

Method One: Reach $10,000 in sales, attend a training and meet your deadlines.

Your Unit receives a 40% commission automatically!

Method Two: Start with your Base Commission of 30% and add to it.

These commissions are cumulative – earn as many as you can.

Get This Here’s Your Total So Far Do This Attend and sign in at council/district popcorn kickoff training Submit your Take Order unit order and return any unneeded Show N Sell product by the week of October 27 Sell one bag of popcorn Reach $2,500 in sales Reach $5,000 in sales Reach $7,500 in sales Have a 5% increase over your 2013 sale

Add 2% commission Add 1% commission Add 1% commission Add 1% commission Add 2% commission Add 3% commission 32% 33% 34% 35% 37% 40%

2014 Product Line

Popcorn for Our Troops Operation Popcorn: Over 1.3 million donations since 2007

$30

Silver Level Donation

$50

Gold Level Donation

What’s New?

• Chocolatey Caramel Crunch is back as a stand-alone item!

• Cheese Lover's Collection contains Buffalo Cheddar instead of Sour Cream & Cheese Corn. It still contains White Cheddar Cheese and Golden Cheddar Cheese. • Kettle Corn is available both in a bag and in an 18-pack Microwaveable Box.

• Buffalo Cheddar will be in bags, not tins.

• Butter Toffee Caramel Corn, Jalapeno Cheddar, Sour Cream & Onion, White Chocolatey Pretzels and the Premium Chocolate Lover’s Collection have been removed from the product list.

Growing Your Sale

Have a high-energy, fun-filled Kick-Off • Activities, theme • Door Prizes • Popcorn Samples • Information & Calendar for Parents • Extra Forms and Show & Sell Sign-ups • Context: This lets us have FUN!

And for Parents: What’s In It For Me? Scouting can be free!

Offer your own incentives to motivate the Scouts Participate in Take Order, Show & Sell and Online Ordering Celebrate success of all scouts and the Unit!

The Importance of Goal-Setting

Why are goals important?

• Key to success – in scouting and in life • Give us clear direction • Drive us forward • Make us accountable – to ourselves and others In scouting: • Advance in rank • Complete service projects • Earn belt loops • Learn skills

The Importance of Goal-Setting

And in popcorn: • Scouts who set goals: Average sale of $626 Scouts with no goal: Average sale of $304 • Units that set sales goals sell twice as much as units without goals • Only 44% of parents said their sons set sales goals Encourage goals!

• Set and publicize the Unit Goal • Help scouts set individual goals (dollars/prizes, # customers, # hours, # houses/asks)

Scout Training & Sales Incentives

Review sales methods, instructions and techniques • Always wear your Class A Uniform.

• Always sell with an adult and/or with a group.

• Never enter anyone’s home.

• Do not sell after dark.

• Always stay on the sidewalks and driveways.

• Collect money when taking orders.

• Never carry large amounts of cash.

Let the scouts share tips and best practices Train parents, too!

• It’s about the scouts: support them to be successful • Order forms at work: best with a scout!

• Online selling

Scout Training & Sales Incentives

Prize Program • Very popular last year • Special prize for Scouts selling $600 or more: Air Launched Sky Rocket, which comes with five rockets, two of which light up for playing with at night!

Fill It Up / Full Sheet Bonus: • All Scouts who fill the Popcorn Order form (30 orders) will receive $10 in Scout Bucks!

College Scholarship for $2,500 Sellers

Wawa Show & Sells

Wawa schedules Show & Sells over ONE SINGLE Weekend.

• They have specific requirements, which we will disseminate.

• You may not contact your local Wawa to schedule a Show & Sell independently.

Show & Sell Orders & Returns

• • Initial Orders: Units with a prior sales history may order 10% over last year’s actual Show and Sell product sales. Units with no prior sales history may order based on $100 of product per registered Scout selling.

Additional products will be available for sale in the event the unit runs short or out of product.

Units may return Show and Sell popcorn prior to November 2 to the Council • • Service Center for redistribution to other units.

Chocolate Products are not returnable.

All returns to the office must be scheduled in advance. The Bucks County Council reserves the right to adjust unit orders as needed.

Best Practices

Tips and training are available at boyscoutpopcornsale.blogspot.com

Best Practices: Take Order Sales

• • • • • • • • • • • Collect money up front so you can deliver if people aren’t home.

• Coordinate scouts in neighborhoods and among units.

• Reassign neighborhoods to scouts if their neighborhoods aren’t good for selling.

Best Practices: Show & Sells

• • • • • • • • • Stick to 2 scouts per shift. You don’t make much more money with • more scouts and so they each receive less credit for the time.

• Leave No Trace: leave it better than you found it • You can split Cheese Lovers and Sweet & Savory Collections When scheduling, ask the manager if any other scout groups are scheduled and if they are, check with that troop/pack to make sure you are not double-booked.

Best Practices: Online Sales

• • • • • • • • • Send your own email using the link on Trails End, instead of their template. It is more personal that way.

• Email a thank you note right after someone makes a purchase. (Last year, trail’s End didn’t notify scouts of purchases, so you have to check the site regularly.)

Sale Timing Which Method Is Best?

80% 70% 60% 50% 40% 30% 20% 10% 0%

70% 29%

% of People Who Purchased Take Order Show-n-Sell More consumer “yes” $20.00

$18.00

$16.00

$14.00

$12.00

$10.00

$8.00

$6.00

$4.00

$2.00

$-

$17.50

$14.50

Average Sale per Container Take Order Show-n-Sell Higher $ per container $300 $250 $200 $150 $100 $50 $-

$250 $125

Sales per Hour Take Order Show-n-Sell More sales per hour

Points of Contact

Council Support: Adrienne Rubin, Council Kernel [email protected], 609-252-9129 John Erskine, Council Staff Advisor [email protected], 845-702-3332 Antoinette Layton, Council Office Support [email protected], 215-348-7205

Points of Contact

District Kernels: Hunterdon Arrowhead – Steve & Lisa Waddell: [email protected], 908-713-6322 Lenape – Barry Sokolowski [email protected], 215-518-4243 Mercer Area – Adrienne Rubin: [email protected], 609-252-9129 Pennsbury – Joel Perkins: [email protected], 215-348-7205 Playwicki – Tyler Yankey: [email protected], 215-348-7205 Tophendel – AJ Esposito: [email protected], 215-348-7205

June 11 August 25 September 5 September 6 October 18-19 October 27-31 October 31 November 14 November 15 November 22 December 1 December 8

Important Dates (Again)

Popcorn Orientation Show and Sell Orders Due Show and Sell Sorting Show and Sell Distribution WaWa Weekend Show and Sell Return Dates Final Orders Due Online Popcorn Sorting Popcorn Distribution Prize Orders Due Popcorn Payments Due Popcorn Late Fees Go Into Effect

Questions?

Adrienne Rubin Bucks County Council & Mercer Area District Popcorn Kernel Princeton Troop 43 Assistant Scoutmaster [email protected]