Transcript Document
Unit Kernel Popcorn Kickoff Prepared. For Life. What we will cover tonight 2010 Consumer Spending • • • • Why do we sell popcorn? Unit Kickoff 2014 Product Mix Selling Methods • Show & Sell • Show & Deliver • Door to Door • Online • Benefits of selling Popcorn • Prize program and incentives • Dates and Deliveries Why we sell Prepared. For Life. Why Do We Sell Spending Popcorn? 2010 Consumer To raise the most money for our time & effort spent! Because it is: • • • • • Safe for Scouts and no risk to the Units Delivers more back to Scouting than any other fundraiser Scouts can wear their uniform when participating The council provides forms, training, prizes & incentives The community has come to know popcorn as a way to support Scouting • 6 in 10 will buy, and 9 in 10 that do, will buy again • Popcorn is growing as a snack food Why WhyDo DoWe WeSell Sell Popcorn? Popcorn? 2010 Consumer Spending To FUND… a Great, Robust, Rewarding and… FUN Scouting Program Year! Ideal Year of Scouting and program planning Prepared. For Life. Ideal Year of Scouting Steps 1. Planning – March through June 2. Budgeting – June / July 3. Goal Setting – July / August 4. Communicating the Plan to Parents & Scouts – August / September 5. Earning the Money – September / October 6. Executing the Program Plan – Rest of Year Ideal Year HowofCan Scouting We Help? Purpose How Can the Ideal Year of Scouting Help You? • Stop having to ask your parents to do fundraiser or for more money all the time • Retain your registered youth and attract new youth into Scouting • Improve the overall quality of program and health of your Unit • Make sure that a HIGHER number of interested potential Scouts / parents join Scouting vs. walk out of sign-up night • Have the ability to send more Scouts to different camping opportunities • Allow your Scouts to experience things they otherwise would never do Dream BIG for Your Program! 2010 Consumer Spending What will YOUR Unit do this year? Where will YOUR Unit go? Importance of Setting Goals 2010 Consumer Spending The Unit’s goal for their fundraiser should be calculated so that your Scouts’ Program costs are FREE. Goals should be broken down to the Scout level: Only 44% of parents say their Scout set a sales goal. Scouts who set goals averaged $626 in sales. Scouts with no goal averaged $304 in sales. Unit Kickoff Prepared. For Life. TheConsumer Kickoff isSpending Crucial 2010 The kickoff is the single most important factor for you to have a successful sale Have a 30-minute fun-filled Popcorn Kickoff: • PLAN it out in advance • Make it FUN and FESTIVE! • Show parents what’s in it for them • Have giveaways and prizes • Prepare your Scouts • Have role plays and practice the sales script • Help your Scouts gain the confidence to sell! Teaching Scouts How to Sell 2010 Consumer Spending Want to close sales, improve confidence? Teach your Scouts to use the following approach: Hi, my name is _____ and I’m a Cub Scout with Pack ___. I’m selling popcorn so I can earn my way to camp. My goal is $____. Will you help support me and Scouting? “What are you selling?” –Answer: “The world’s best popcorn!” More effective than asking, “Want to buy some popcorn?” Communicate Parents 2010 ConsumertoSpending No one put their Son into Scouting to sell something. But funding comes from somewhere. Ask the community to support Scouting! ALSO, it’s important to follow up after your kickoff and throughout the sale with important sale information. Use email, Facebook, and meetings to remind families about: • • • • Sales goal for each Scout Key sale dates Scout rewards available Online selling I like handing my Pack’s parents a letter • • • Lists our Scouting program details Has incentives, goals, tips May consider having a “sale calendar” on it Hold a Celebration for Great Selling Effort Throw Some Pies!!!! Other Tips & Strategies 2010 Consumer Spending • • • • • “Organize” your selling area Get Scouts out in neighborhoods the first week Leave any site sales for after that first week Keep your order forms for future years Have “Unit Incentives” for your Scouts • Simple, easy items • Three big-ticket items shown to boys entire time • Visit Den Meetings during the sale • Have a “celebration” event in January! • Hold a fun event for those who met goals 2014 Product Mix Prepared. For Life. 2014Consumer Product Highlights 2010 Spending Promotion of Scouting and new packaging 32 Product Line 20102014 Consumer Spending Retail Price Point Chocolate Lover’s Collection (box) $55 Silver Military Donation $30 Cheese Lover’s Collection $35 White Chocolatey Pretzels $25 Chocolatey Caramel Crunch $25 Caramel Corn with Almonds, Pecans, Cashews $20 Dark and White Chocolatey Drizzle $20 18 Pack Kettle Corn MW $25 Product Line 20102014 Consumer Spending Retail Price Point 18 Pack Unbelievable Butter MW $20 18 Pack Butter Light MW $20 White Cheddar Cheese $15 Jalapeno Cheddar Cheese $15 Buffalo Cheddar Cheese $15 Bacon Ranch $15 Caramel Corn $10 Popping Corn $10 3 Pack Unbelievable Butter MW (Show & Sell only) $5 Selling Methods Prepared. For Life. Show & Sell 2010 Consumer Spending • Provide samples to customers for newer products (provided) • Use banners provided by Pikes Peak Council • Take credit cards using charging systems of your choice • Square • Intuit • Select your sites early and try nonstandard sites • Gas Stations • Sporting Goods Stores • Truck Stops • Etc. • Special promotion – Purchase over $20 get a free Camp Card*** Show & Sell 2010 Consumer Spending Show & Deliver 2010 Consumer Spending • Map out the neighborhood • Have a unit blitz day with product available and close by • Order products for use with NO RISK to the unit • Take credit cards using charging systems of your choice • Square • Intuit • Collect data on sales Door to Door 2010 Consumer Spending • Map out the neighborhood • Have unit blitz days • Encourage all families in your unit to sell door to door • Encourage systematic coverage of your neighborhood, knock on every door • Leave door hangers with contact information when no one answers • Collect data on sales Online Sales 2010 Consumer Spending • Make sure every scout has an online account • Promote the online sales • Remember that online sales CANNOT replace regular door to door sales • Follow up with your customers • Online sales are for out of town friends and family that want to support your scout Prizes & Incentives Prepared. For Life. Prize & Spending Incentives 2010 Program Consumer Prize & Spending Incentives 2010 Program Consumer • Partnering with BSA Supply again in 2014 – quality prizes, something for everyone • Added gift cards to the highest levels – based on feedback • See our entire prize lineup at www.pikespeakbsa.org/popcorn/popcornprizes2014 Prize & Spending Incentives 2010 Program Consumer • Patch design contest **NEW IN 2014** find details at www.pikespeakbsa.org/popcorn/patch • All scouts are eligible to submit designs • Must be submitted by September 20th • Voting will be done online • Round patch is for all sellers • Council Shoulder Patch is for $600 sellers Prize & Spending Incentives 2010 Program Consumer • New Cub Scouts that sell $350 receive their first scouting T-Shirt! • Must be a new Cub Scout in 2014 • Instant recognition – they can come to the office and pick it up Prize & Spending Incentives 2010 Program Consumer • Sell $600 and get your choice of headlamp or pocket knife* • *Parent permission required for pocket knife Prize & Spending Incentives 2010 Program Consumer • For every $600 you sell get your name in prize drawings (3 total drawings, 4 of each prize awarded) • Drawings on Fridays at noon (Sep 19th, Oct 3rd and 17th) Prize & Spending Incentives 2010 Program Consumer • Sell over $1500 for a bonus $50 gift card to Wal Mart, Amazon or ScoutStuff Prize & Spending Incentives 2010 Program Consumer • Scouts who sell at least $2,500 (online, face-to-face or combination) in any calendar year receive 6% of their total sales invested in their own college scholarship account. That is $0.06 of every dollar they sell! Once Scouts are enrolled, 6% of their sales each year will be added to their account. Scouts only have to hit the $2,500 minimum one time. Online sales count! Prize & Spending Incentives 2010 Program Consumer • All units here have a $25 Wal Mart gift card in your packet to help make your own kickoff fun and exciting. • Purchase decorations • Purchase simple prizes • Give it away in a drawing • Use it however you want but please use it to enhance your popcorn sale Scout Kickoff 2010 Consumer Spending • Saturday, September 6th @ 10:30 AM • Picture Show Entertainment • 901 North Academy, Colorado Springs • Arrive between 10:00 AM and 10:20, training starts at 10:30 AM • Stay for a movie of your choice and movie snack pack • One parent per scout can stay for a movie too Important Dates Prepared. For Life. & Deliveries 2010Dates Consumer Spending • September 2 – Show & Sell order due online • September 5 – Door to Door Popcorn Sales begin • September 13 – Show & Sell Distribution – (ACE Warehouse) • October 16 – Door to Door Popcorn Orders Due online • November 1 – Door to Door Distribution – (ACE Warehouse) • November 21 – All money due to council office • Mid December – Commission Checks Cut to units – mailed to registered Committee Chair Tools and Materials 2010 Consumer Spending • Visit www.pikespeakbsa.org/popcorn for all information and tools • Commission calculator • Prize program • Training videos • Key Dates • Past newsletters • Info on Patch design contest • Be sure to subscribe to our popcorn newsletter for weekly updates on what you need to know Questions, Comments? Prepared. For Life.