Transcript Paul Daubner - The Security Network

About the San Diego Superyacht Association
Officially founded in April of 2008 by a group of
16 prominent local marine businesses to better
enable San Diego to accommodate the growing
Superyacht Industry.
Our Mission Statement:
To promote San Diego as a world-class Superyacht
destination and provide a conduit to marine services
and suppliers.
www.sdsuperyacht.org
Superyacht Facts etc
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For the purposes of this study superyachts are defined as 80’+
Current numbers suggest that there are 7000 yachts over 80’ cruising the worlds
oceans.
Since 1997 the world’s superyacht fleet has nearly doubled
The industry rule of thumb is the annual operating expense of yachts is 10% of the
vessels value.
10% of the world’s superyachts have visited San Diego waters
On average boatyard and marina expenditures amount to 1/3 of the overall cost of
operating a superyacht
The average annual operating expense for a 164’ yacht is $4-$4.5m
The SDSA estimates that 1300 jobs are involved with supporting the superyacht
industry in San Diego
Annual Operating Budget 135'
$400,000
$408,996
$93,815
$55,800
$506,860
Salaries
Administration
Communications
Crew Expenses
Insurance
Operating Expenses
$172,500
$597,244
Maintenance
www.sdsuperyacht.org
Economic Impact of Superyachts in San Diego
• Boatyards
• Marinas
– Maintenance of a yacht
• Maintenace budget for a 135’ yachts
averages $400-$500K per year.
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– Growth
• The yards surveyed showed nominal
growth from 2006-2007 and shot up
to an average of 60% growth from
2007-2008.
– Facility improvements
• The Marine Group invested
considerable capex into their facility
including upgrading of their lift
capacity in 2007.
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Average Slip fees $30 per foot per month.
Average marina stay in 2004 35 days. The
average marina stay in San Diego in 2008
was 75 days or 114% growth since 2004.
San Diego has 150 slips and 8 med ties for
superyachts.
Shelter Island Marina has seen 235%
growth in superyacht business since 2000.
Shelter Island Marina
S u p e rya ch t S h ip ya rd M a rke t S h a re 2007
4%
23%
G lobal
S outh F lorida
S an D iego
The largest superyacht
to have a yard period in San Diego
was 301’ MY Tatoosh
73%
Golden Fleet spent $46m on new build
and refit in San Diego in 1994
Economic Impact of Superyachts in San Diego
• Marine Suppliers and General
Services
Products
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Provisioning
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Fuel, cleaning supplies, deck equipment,
electronics, canvas, carpets, hardware.
Crew Placement
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• Non Marine Businesses
Crew salaries on a 135’ vessel run between $400$600K per annum
Recruiting and crew placement expenses on a
135’ yacht can run between $20-$35K per annum
Products
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30
25
20
15
10
5
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Food, beverages, flowers, linens, uniforms,
travel, medical expenses, toiletries,
transportation.
Crew spending trending
Superyacht
Growth
2006-2008
C2C
saw 111%Business
growth from
2006-2007
and
C2C 2007-2008.
53% growth from
35
$500k per annum for owner’s food and
beverage 135’ superyacht.
Crew members spend on average up to
$2000 per person per month while in port.
The average 150’ yacht sails with 10 crew
and can spend $20,000 per month which
flows into non-marine businesses.
Crew spend money in restaurants, bars,
retail, transportation, hotels and leisure
activities.
Future Opportunities For San Diego:
The Superyacht Market
• Grow superyacht traffic
– World class events
• Sporting
• Film
• Philanthropic
– Expanded charter opportunities
• Loosening of regulations
– Diverse cruising grounds
• Alaska
• Panama
• Mexico
– Facilities
• Embarcadero mooring
• Marinas
• Yards
San Diego
Future Opportunities For San Diego
The Superyacht Market
• Technology transfer
– As technology is developed
for commercial and military
purposes transfer this
technology to yachting
market
• Greening of yachts
– Leading the green movement
– wind, solar and hybrid marine
technology
MY Ice & MY Tigre D’Or San Diego
• Establishing San Diego as
the world’s premier refit
center
– Drawing yachts to San Diego
for major refits
MY Leander and 10 others, Antibes