Transcript Girls Night Out - NC-NET

“Girls
Night Out”
Presenters
Sandria McFadden
Rhunell Boyd
Beaufort County
Community
College
Project Goals
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•
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Educate Women about Nontraditional
Careers
Eliminate Unsupportive Attitudes
Decrease Workplace Discrimination
Enhance Career Development Activities
Market Community College Programs
Partners for
Success
• Girls!
Girls!
Girls!
• Business/Industry Leaders
• School System
• Community College System
What’s In It For
Me?

Better Pay
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Better Benefits
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Greater Autonomy
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Opportunity to work outside, be
physical, and work with your hands
Obstacles
• Student Apathy
• Importance of Buying In
• Timing
• Focus Group
• Geographical Location
Marketing Plan
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Strategies
– Direct mailing, newspaper & radio
advertising, emails, posters,
employer/graduate recruitment,
website, door prize registration
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Budget
– $1000 Tech Prep Grant
Conclusions
- Success in Introducing Nontraditional
Careers to Women
- Increase Focus Group
- Increase School System Support
- Follow-Up