Transcript Slide 1

SCTE – The Method
Bill Schankel, Director, Member Marketing,
Planning and Publications
Pam Nobles, Director, Education and
Certification
Robin Fenton, Director, Chapter Support
SCTE – the vision
Incorporating SCTE into your chapter through
• Communication
• Tools & Resources
• New Program & Services
• Retention & Recruitment
Communication – Before the Meeting Begins
Know your audience
Know the goal of your communication
• Craft a clear, concise message
Be redundant in your message
Consistency is Key
• Name Recognition
• Quality of Service
Messaging for your Meeting
Step 1: The Set Up
Step 2: The Introduction
Step 3: The Value Proposition
Step 4: The Technical Content
Step 5: The Follow Up
Step 1 - The Set Up
First Impressions are Everything
• Signage
• Registration Table
• Volunteers
Samples of Signage
Step 2 – The Introduction
The Who, What and Why of Your Event
• The attendee needs to know who they are listening to,
what they are going to do and why they need to be there
• Start with a welcome to your attendees
• Who: Give the name of your SCTE Chapter and your officers
• What: Describe the event, with a brief outline of what will be
happening during the day
• Why: Explain the importance of this event and why your
SCTE chapter is offering this type of technical training
Step 3 – The Value Proposition
Validate the Value of Your Chapter and SCTE
• Your Chapter is their local connection to technical
resources for the industry
• Highlight upcoming Chapter events
• Showcase experts within the chapter
• SCTE membership provides technical resources
• LiveLearning, Certifications, Bookstore materials, Tech Tips
• $68 is a minimal investment for the return you will get
professionally and personally
SCTE Value Statements
• Certifications
– Showcase Technical Knowhow
• Live Learning
– Free one-hour technical
web-based session
• Tech Tips
– Quick-hitting engineering
information
• SCTE Foundation
– Money for training and
education
• Implication Papers
– Overview of new technology
and the impact on each level
of the network
• Primers
– A short explanation of a new
technology explained in a
multimedia format
• Your Chapter
– Always emphasize the
importance of your chapter
Step 4 – The Technical Content
Increase Competence and
Prestige
Aids Professional
Development
Think “Industry Focused”
vs. MSO
Step 4 – The Technical Content
SDV
Tech
Supervisor
IPv6
Tru2way
Drop
Step 4 – The Technical Content
Step 4 – The Technical Content
Step 4 – The Technical Content
Step 4 – The Technical Content
Step 4 – The Technical Content
Step 4 – The Technical Content
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Step 4 – The Technical Content
Step 5 – The Follow Up
The event is only the beginning
• Thank the attendee for taking part
• Provide them with a take away – SCTE brochure, flyer, or
promotional item
• Add their information to your mailing list and continue to
reach out to these individuals with announcements about
upcoming meetings
Tools & Resources
SCTE has the Tools to make your job simple
• The following items are readily available for your chapter to
utilize when communicating your messages:
• Chapter Websites
• Newsletter Template
• Communication Toolkit
• Event flyers, registration forms, applications
• SCTE Video
• SCTE PPTs
• SCTE Marketing Materials
• SCTE Promotional Items
SCTE Items and marketing materials
New & Improved Programs & Services
Tech Facts
Tech Tips
Implication Papers
LiveLearning
SEMI
Primers
Virtual Classroom
Partnerships
Benefits of IPv6
Implication Papers
Designed to help cable system operators leverage the financial
and environmental advantages of implementing “green”
strategies.
SEMI will target key areas:
–Energy management processes and products that can reduce
current operational costs
–Renewable energy technologies that can benefit operators with
ROIs of three-to-seven years
–Recycling and recovery techniques that can minimize the
disposal effects of outdated equipment.
Primers
Virtual Classrooms
Partnerships
SCTE is working hard to expand its reach
• SCTE is partnering with industry leaders to create content
• CommScope – Drop Installation Fundamentals
• Spirent – Implication Papers
• SCTE is partnering with industry associations to create
awareness
• American Cable Association (ACA)
• NCTC
• CableLabs®
• 4.5 hour course focused on broadband installation and
troubleshooting.
• Course covers approximately 30% of Broadband Premises
Installer (BPI) certification.
• Course is currently full for 2010 but we are adding
interested chapters to a waitlist.
Retention
Retaining your _____________:
– Communication
– Consistency
– Value
Member Recruitment Campaign
SCTE is proud to announce a new membership recruitment
Campaign
• Campaign Timeline: April 15 to August 31, 2010
• Campaign Logistics: The SCTE Chapter that recruits the
most members during this time frame wins. A first, second
and third prize will be awarded
• Campaign Reward: The winning Chapter will receive
recognition at SCTE Cable-Tec Expo® 2010, a trophy and
a feature at www.scte.org
• See the handout for further details