Transcript Slide 1

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Our philosophy is not to recruit a huge number of new
members and then leave you to deal with them. We are
heavily invested in helping you bring them in, but also
in arming your team, from professional staff through
volunteers, so that when the campaign is complete you
know EXACTLY what needs to be done to retain them
as permanent members of your organization.
It’s the difference between renting members for a year
(fundraising) and real growth!! It’s a triple bottom line;
recruitment, engagement and retention!!
Our Philosophy
Because we know that organization needs are not one size
fits all, we customize our packages to work for you in a
way that ensures you succeed!!
If your organization needs to recruit new members and you
are interested in doing that with a SUSTAINABLE
growth model, then this is the program for you!!
We want to be your partners in this process, we want to
listen to YOU and help you determine what would work
best to take you to the next level!
_______________________________________________
ROI:
A campaign customized for YOUR chamber,
inspired and empowered staff, more engaged
volunteers and new members who stay
members!!!
phone: 866-960-9789/ www.membership180.com/email: [email protected]
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Once the contract is executed the work begins as follows:
Discovery
We start by having several conversations with the Executive of
your organization to more fully understand your needs, the
demographics and geography of your community, the strengths
and weaknesses of your existing team, etc.
Pre-Campaign Visit
We arrive in your community and host a series of consultation
meetings focused on process, engagement and retention. The
meetings will be with the following constituencies; Board of
Directors, Chamber staff, Campaign Chairmen and Ambassadors.
We will also build a new “social media ambassador team”.
Mini Campaign
Campaign
The number of volunteers needed for the campaign will be
determined once we have established your new member goal.
Additionally we will need your Ambassador team. Leading up to
the actual campaign date, volunteers will receive alpha and
category lists of current members and anything else that may help
with brainstorming the right people to be on their call list.
Your volunteers will be divided into two shifts; morning and
afternoon. The shifts begin with an education session providing
relevant information about just what your chamber does in your
community and why a chamber membership is important for any
business. This information will equip them to make their calls.
The Ambassadors will be acting as “runners” going out and
collecting payment and dropping off new member packets. They
will be the first “face” of your chamber, so this is a very important
group during the campaign.
Morning Wrap Up
The following morning, the Ambassadors will be collecting the last
few checks and delivering New Member packets, and M180 will
hold an Engagement workshop with staff, Membership Committee,
BOD, Ambassadors and anyone involved in retention on next
steps. We finish at 12:00.
phone: 866-960-9789/ www.membership180.com/email: [email protected]
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Membership Campaign
All Membership180 team travel expenses (air fare, hotel, car rental)
33% total revenue at the end of the campaign
Includes:
Program customized to your organization
Board development
Staff training
Volunteers training
Development of a “social media ambassador” team
Ambassador training
Follow Up Plan from Membership180 team
Retention Campaign Add On
Pricing Structure
At Membership180 we believe in helping you keep the new members you are recruiting during your
campaign. It is typical that if you retain a member for three years you will keep them for good!!
With that in mind we would like to offer a one or two year retention campaign to ensure that
success!!!
Plan A: Additional 3% (total 36% of total revenue at the end of the campaign) +travel
Includes:
Regular follow up on retention plan with membership staff during the 8 months following the
campaign.
9 months after membership campaign, Membership180 team returns for a
retention campaign before 12 month renewal.
Plan B: Additional 5% (total 38% of total revenue at the end of the campaign) +travel
Includes:
Regular follow up on retention plan with membership staff during the 8 months following the
campaign.
9 months after membership campaign, Membership180 team returns for a
retention campaign before 12 month renewal.
Continued follow up with membership staff.
21 months after membership campaign, Membership180 team returns for a
retention campaign before 24 month renewal.
In addition to expenses, the client is responsible for a minimum
of $3000 for the campaign; 50% payable upon contract execution.
phone: 866-960-9789/ www.membership180.com/email: [email protected]
EVENT TIMELINE
DATE
TIME
ATTENDEES
Discovery
Begins after
contract
execution
ongoing
Via Phone/email/support
documents
CEO
M180 Team
Pre-Campaign Visit
TBA
(approximately
two weeks
before your
event)
9:00-10:00
10:30-11:30
11:30-1:00
Chairmen and BOD Meeting
Social Media Team
Ambassador Luncheon
“Role of the Ambassador”
Consulting/Training
modules:
“Creating a Buzz; Telling our
Stories”
“Recruiting to Retain;
Building a Culture of
Engagement”
“Mining your Data”
Coaching/Strategy session
with Chamber President
Event Day 1
TBA
Shift 1:
8:30-11:30
Shift 2:
1:30-4:30
Shifts made up of Chairmen,
their teams making calls and
Ambassador runners for
each shift to pick up checks
and deliver packets.
Event Day 2
TBA
9:00-10:30
Retention Workshop
Ambassadors
Staff
Membership Committee
Interested BOD members
Ambassador Runners
complete pick up and
delivery.
1:30-5:00
10:30-4:00
Final Report
One week
following the
event
Emailed to
Chamber CEO
for
dissemination
M180
Company Profile
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Membership180 was launched April 1, 2012 out of what we felt was a real
need in the membership business. Over the last five years, Chambers of
Commerce have been forced to look at themselves with new eyes. They
have had to look directly and intently at exactly what value they offer to
the membership. They have had to come to terms with the reality that it’s
not enough anymore to just host great networking events, they MUST be
engaging in specific ways that meet the needs of the entire business
community even if they AREN’T members of the Chamber. They have had
to realize that engagement does NOT equal participation. Conversation
after conversation with colleagues resulted in the knowledge that bringing
in new members but not getting to the bottom of why they came to the
table and losing them again in twelve months, was an outdated model and
that it was time to turn in a new direction.
Membership180 brings a team of diverse and very complimentary skills to
the table for your organization. Annette Medlin, IOM has a 25 year
career in non-profit management with the last 8 as a Chamber CEO. She
understands the daily challenges of the Chamber and the importance of
presenting real value to its membership. Jay Handler has a significant
background in sales, marketing and social media and has spent the last
five years as a trainer, consultant and speaker in the Chamber and nonprofit space on these topics and many others. Together they have built a
business based on content and education that provides real solutions to
sustainable growth.
The Membership180 goal for a campaign is not to recruit a huge number of
new members and then leave you to deal with them. We are heavily
invested in helping you bring them in, but also in arming your team, from
professional staff through volunteers, so that when the campaign is
complete you know EXACTLY what needs to be done to retain them as
permanent members of your organization. It's the difference between
renting members for a year (fundraising) and long-term, sustainable
growth!! It’s a triple bottom line; recruitment, engagement and retention!!
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About the Team
Jay Handler
Jay Handler is the co-founder & director of Membership180, and a
sought-after speaker, trainer & consultant. Jay’s diverse client list
includes State Chamber Associations and SAE’s across the US (WACE,
Louisiana, Oklahoma, the Carolinas, Colorado, Pennsylvania, Georgia
and Minnesota Associations of Chamber Executives to name a few),
small businesses, corporate brands, Associations, and non-profits. He’s
spoken for or consulted domestically with Comcast Business Class, the
National Kitchen and Bath Association, the North Carolina Water
Environment Association, and internationally with the PakistanAfghanistan Joint Chamber of Commerce & Industry, the Center for
International Private Enterprise and the Engage Mexico social media
conference in Puerto Vallarta.
Additionally, Jay is a faculty member for the US Chamber’s Institute for
Organization Management. Aside from Membership180’s core business,
he offers training in sales, marketing, communications, generational
shift and social media.
[email protected]
(866) 960 9789 ext. 102
Annette Medlin, IOM
Annette has been in non-profit management for over 25 years; for eight years as
a chamber Executive. She has held leadership roles in industry professional
organizations as President of the Carolina’s Association of Chamber of
Commerce Executives and with the US Chamber Institute for Organization
Management as a student, a class advisor, a member of the Board of Regents
and now as faculty. Annette was honored by her peers as South Carolina
Executive of the Year in 2008.
Annette is a regular speaker, facilitator and coach/consultant to clients in the
areas of board development, strategic planning, executive coaching, capitalizing
on capacity, feminine leadership and community partnerships. In addition to her
successful blogposts on membership180.com, Annette is frequently a guest
blogger for Institute.
[email protected]
(866) 960 9789 ext. 101