Strengthening Community

In 7 years, Proctors has become the #1 arts and entertainment facility in the Capital Region, hosting more people and presenting a wider variety of events than any other arts venue in the Region. Proctors has become vital to our quality of life . . .

and is always cited as a major reason the Region is a great place to live.

Proctors is a regional cultural destination Over 600,000 people Proctors’ events each year, roughly equal to the total number of people who live in the Capital Region.

Ticket buyers at Proctors

Proctors hosts over 1,728 events a year! Proctors is open

360 days

a year, hosting

:

• 274 live performances • 395 education opportunities • 848 movie screenings • 83 rentals – graduations, dance recitals, conferences, and meetings •128+ community events – Art Nights, the Schenectady Greenmarket, and spelling bees Graduation at Proctors Mainstage photo by Skip Dickstein, Albany Times Union

Award-winning education programs! Proctors engages more than 40,000 area youth annually with: • live performances • GIANT screen films • artists in residence • television and media training • Summer School for the Performing Arts The education programs are tied to state standards, literacy, and curriculum goals.

Summer Education at Proctors

Proctors Reaches schools • nearly 400 schools and day care centers • 100+ school districts Goal: every student in the Capital Region experiences arts events at Proctors at least

twice before graduation.

Goal reached for Schenectady students!

Participating schools

Proctors is leading the way to regionalization . . . In 2011, Proctors entered into a management agreement with Capital Repertory Theatre to strengthen the organization and ensure the ongoing creation of live theater in the Capital Region.

Proctors also launched “tickets by PROCTORS,” a regional box office serving: • Albany Pro Musica • Capital Repertory Theatre • all events at Proctors • Schenectady Civic Players • Schenectady County Community College • MOHU special events

Man of La Mancha

at Capital Repertory Theatre photo by Joe Schuyler

Proctors is a national example of innovation!

Marquee Power, Proctors energy plant cogenerates

heating, cooling,

and

electricity

, supporting over 1.2 million square feet of downtown, including Transfinder, the Hampton Inn, City Center and all of Proctors. The plant reduces CO2 emissions by over 40 pounds per hour!

Proctors is an economic engine for downtown and a cultural tourism generator • 2 new hotels • 8 restaurants • 11 architectural/tech firms • 6 retailers • 30 artists • 5 media/ad agencies • New 6-screen cinema • New corporate headquarters • Streetscape improvements • Parking expansion Hampton Inn Downtown Schenectady Hotel

74%

of the patrons at Proctors come from

outside

Schenectady County.

These “cultural tourists”

spend about 20% more than

other tourists.

Proctors annual economic impact is over $45,000,000!

For example –

Disney’s The Lion King:

• sold out for 4 weeks in March 2011 • attracted 77,000+ patrons • generated $15.6 million (3 times gross ticket sales) economic benefit to the Region from travel, hotels, restaurants, parking, and other businesses patronized by both theatergoers and production staff + using The Broadway League’s 3 times gross ticket sales, rentals and other revenue

Community support made Proctors a success, but you may not realize . . .

1. Ticket income pays only 67% of the cost of running Proctors 2. Proctors costs $100,000/week to operate 3. As a nonprofit charitable and educational organization, Proctors depends on annual membership/sponsorship/ donations to support mission-driven subsidy-needing programs, including: • Arts education • Community programming • Classical performing arts programs • Operating this historic treasure

Proctors Mission

Through arts and community leadership, be a catalyst for excellence in education, sustainable economic development and rich civic engagement to enhance the quality of life in the greater Capital Region.

Thank you!