Transcript SMCD: Smart Meter Tracker

Consumer attitudes to the energy market
and smart meters
Smart Meter Central Delivery Body
May 2014: Wave 1
Overview of survey design
Bespoke online survey designed to
be representative of the GB
population and based on a large
sample size to allow drill down
analysis to sub group level.
Data collection between: 31st
March - 13th April 2014
A total of 10,033 GB Nat Rep
sample was achieved.
10,033
18 years+, with quotas on: age,
gender, region, SEG to ensure a
robust GB representative sample
design.
Sub-groups
As well as age, gender, region, SEG, we have also looked into ‘vulnerable groups’. There are defined as:
• Fuel poverty (those who spend 10% or more of their income on fuel)
• Has a disability
• Renters (as in those who rent the property in which they reside)
• Pay by Pre-pay meter (all those who pay their electricity or gas via a pre-pay meter)
2
Respondent Profile
Gender
Age
48
22%
49%
15%
18%
17%
17%
12%
51%
Social Grade
24%
DE
22%
C2
28%
C1
27%
AB
Region
Average age
65+
55-64
45-54
35-44
25-34
18-24
37%
35%
9%
29%
4%
House Type
11%
9%
7%
46%
Detached: 23%
Semi: 33%
9%
10%
5%
13%
54%
Terraced: 23%
Flats: 18%
Q1. Gender Q2. Age Q5. Region Q24. Which type of property do you live in? Q36. Social class
Base: All Respondents (10,033)
9%
14%
3
Respondent Profile
Billing Responsibility
Billing Payment Method
Annual Bill Size (electricity/gas)
Average: £1,100
Direct Debit/Standing
Order
Solely responsible
55%
£300 or less
70%
Jointly responsible
14%
37%
5% 12%
Not responsible
£301 - £600
Pre-payment meter (PPM,
or card or key meter)
Quarterly bill (payment on
demand)
EDF Energy
15%
Eon
14%
12%
Npower
11%
SSE
Other
9%
13%
21%
£1201 - £1500
18%
£1501+
17%
Other/DK
10%
Mains gas supplier
22%
Scottish Power
19%
£901 - £1200
Don't know
British Gas
13%
£601 - £900
8%
Electricity Provider
2%
British Gas
Eon
EDF Energy
Scottish Power
Npower
SSE
Other
Don't have gas
27%
11%
10%
9%
9%
6%
11%
13%
‘other’ contains any
mentions below 5%
Q6: Bill responsibility. Q7 Payment method. Q7a+b estimated annual energy (electricity/main gas) spend. Q8a. Which company supplies electricity to your
home? Q8b. Which company supplies mains gas (if you have it) to your home? Base: All Respondents (10,033)
4
A slightly higher percentage of people in London do not
know their annual energy spend
Percentage of those who do not know their energy spend
9%
5%
9%
Total
8%
10%
9%
12%
8%
10%
5%
Total
5%
5%
7%
9%
3%
13%
9%
All Respondents
4%
5%
4%
5%
6%
4%
5%
NET: Solely/jointly responsible for paying bill
Q7a+b estimated annual energy (electricity/main gas) spend..
Base: All Respondents (10,033) All Respondents solely or jointly responsible for paying bill (9,240)
5
There is a general lack of trust towards energy suppliers.
Net
difference
Agreement with statements
5%
I don't trust any energy supplier
I don't think I have the information I need to choose the
right energy tariff
8%
9%
I worry I'm paying for more energy than I use
6%
I don't trust my energy supplier(s)
I don't think I have the information I need to choose the
right energy supplier
9%
I worry I'm running up a big energy bill without realising it
15%
I worry that my energy bills are not accurate
I don't understand my energy bill
10%
13%
Somewhat disagree
13%
31%
19%
30%
22%
28%
17%
20%
25%
28%
20%
13%
13%
15%
12%
33%
16%
11%
17%
15%
24%
26%
11%
-2%
23%
26%
10%
4%
25%
11%
-3%
26%
Strongly disagree
Q10 For each of the statements below please indicate the extent to which you agree or disagree?
Base: All Respondents (10,033)
Somewhat agree
Strongly agree
6
General lack of trust and concerns are even higher amongst vulnerable
groups.
Agreement with statements (Top 2 Box): Total versus vulnerable groups
Total
I don't trust any energy supplier
51%
Those with a
disability
57%
Those who rent
51%
Those who pay via Those with fuel
a pre-pay meter
poverty
51%
57%
I don't think I have the information I need to choose
the right energy tariff
43%
48%
45%
47%
49%
I worry I'm paying for more energy than I use
41%
45%
49%
52%
50%
I don't trust my energy supplier(s)
40%
44%
42%
44%
47%
43%
46%
I don't think I have the information I need to choose
the right energy supplier
I worry I'm running up a big energy bill without
realising it
39%
44%
41%
37%
40%
41%
I worry that my energy bills are not accurate
37%
40%
42%
42%
45%
I don't understand my energy bill
36%
41%
38%
39%
44%
11%
30%
Q10 For each of the statements below please indicate the extent to which you agree or disagree?
Base: All Respondents. Those with a disability (1366) Renters (3555 ) Those who pay by pre-pay meter (1443) Those who have fuel poverty (831)
46%
7
84% of people aware and 44% interested in having a smart meter
Claimed awareness of Smart Meters
Top 2 Box Interest in having a Smart Meter (Sub groups)
Total 44%
84% are aware of Smart Meters
Aware of Smart
Meters
84%
Not Aware of
Smart Meters
16%
GB Population
Q 11: Smart Meters monitor energy consumption in the home. Before today had you heard
of Smart Meters? Q12. Do you have a Smart Meter?
Base: All Respondents (10,033)
Male
Female
18-34
35-54
55+
England
Scotland
Wales
London
Sole responsibility for bill
Has disability
Renters
Pay by Pre-pay meter
Fuel Poverty
47%
42%
40%
47%
45%
44%
45%
42%
38%
48%
45%
44%
43%
39%
Q15. To what extent would you be interested, or not, in having a Smart Meter
installed in your home?
Base: All Respondents (10,033)
On balance those respondents with a Smart Meter trust their energy
supplier.
Agreement with statement ‘I don't trust my energy supplier(s)’
Net
difference
Accurately claimed smart meter
ownership, awareness and
understanding
9%
Do not own a Smart Meter
Somewhat disagree
23%
6%
17%
Strongly disagree
19%
-2%
11%
25%
Somewhat agree
16%
19%
Strongly agree
Q10 For each of the statements below please indicate the extent to which you agree or disagree?
Base: All those who have awareness and understanding and accurately claimed to own a smart meter (90) All those who do not own a Smart Meter (7474)
10